leopoldogomez

551 Added | 18 Magazines | 51 Likes | 7 Following | 5 Followers | @leopoldogomez | Keep up with leopoldogomez on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “leopoldogomez”

What B2B Buyers Really Care About

It’s Saturday, and a chief operating officer who last week negotiated a multimillion-dollar deal for a fleet of vehicles for her company is feeling pretty good. To reward herself, she’s shopping for a convertible sports car to enjoy on weekends. Surely the price-value calculation she makes for a …

Management

5 Customer Retention Metrics Your Business Can't Afford to Ignore

Where customers are concerned, there are a few key things you absolutely need to know.<p>Without customers you don't have a business -- and that means not only acquiring customers, but keeping them.<p>That means understanding what you're doing right -- and wrong -- where customer retention is …

Customer Experience

Google is sharing its management tools with the world

Speaking at his alma mater in January, Sundar Pichai, Google’s low-profile CEO, revealed his key to effective management: “Let others succeed.”<p>Enacting Pichai’s advice is easier said than done. But Google is sharing some tools that might help. Its Re:Work blog is offering a series of instructive …

Goal Setting

5 Books to Read Now if You Want to Retire Rich

The best retirement planning books, according to experts.<p>You might be able to start collecting Social Security at 62, but personal finance expert …

Retirement
Personal Finance

8 Chrome extensions that supercharge Google Drive

Google Drive is useful all by itself, but a number of Chrome browser extensions add more functions to Google’s cloud storage and office apps service. …

Software

10 Best History Books of Last 10 Years

This time of year produces a ton of "Best of..." or "Top ____ of the Year" lists, and they're usually pretty good. However, I always come away from …

World History

The 100 best nonfiction books of all time: the full list

After two years of careful reading, moving backwards through time, Robert McCrum has concluded his selection of the 100 greatest nonfiction books. Take a quick look at five centuries of great writing<p>Robert McCrum reflects on his 100 greatest nonfiction books list The 100 best novels written in …

17 Empowering Books To Give The Kids In Your Life

See Spot demolish the patriarchy.<p><i>We hope you love the products we recommend! Just so you know, BuzzFeed may collect a share of sales from the links on this page.</i>

The 19 best business books of 2017

The holidays are the perfect time to catch up with some of the best business books of the year, or give one as a gift.<p>This year's highlights include Wall Street crime capers, a memoir about challenging gender discrimination in Silicon Valley, and an intimate look at a small American town that's …

Self-improvement

Google Page Layout Algorithm: What You Need to Know

<i>Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!</i><p>There are plenty of rabbit holes …

SEO

The 12 best business books of the year, according to Stanford Business School

A good book is like food for the soul. When you want to curl up by the fire with a truly great one, look no further than this list furnished by members of the Stanford Graduate School of Business.<p>If you've got an entrepreneur or two in your life, these might make good holiday gifts, too:

Bad Science

24 books Wall Streeters think everyone should read

Financial-services professionals are known to have demanding work schedules, but that doesn't mean they aren't setting aside time to crack open a few books.<p>We recently reached out to our contacts on Wall Street to find out what folks would recommend as must-reads just ahead of the holiday …

Books

How to Reduce the Costs of Salesperson Turnover

Even the best sales forces can’t keep every good salesperson. Loss of salespeople to competitors occurs frequently in high-growth industries in which the demand for experienced salespeople exceeds the supply, such as in fast-evolving technology markets. Poaching of salespeople also occurs when …

10 New Gmail Add-Ons You Can Use Right Inside Your Inbox

If you're one of the 1.2 billion people on the planet who use Gmail, you could be getting more done by using new tools from Google.<p>Chances are, you spend much of your workday immersed in email. But if you're one of the 1.2 billion people on the planet who use Gmail, you could be getting more done …

Apps

Top 7 Lead Capture Plugins For WordPress

All entrepreneurs whose bread and butter comes from the web-based business, want to ensure that they encourage website visitors to buy their products …

The 7 Top Video Tools You Should Be Using Now

Have you started your video marketing campaign yet? Because your competitors probably have.<p>Video marketing has been the most effective way of getting your message out to your target audience for many years now. But producing video and making sure that a video is successful are two different …

25 Google Analytics Admin Settings Explained

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, …

Analytics

26 Books to Help You Succeed in Business and Life

Self-improvement often comes from the penned wisdom of others.<p>Highly successful people typically work hard, practice the right habits every day and strive for self-improvement, with the latter often coming in the form of a book. If reading is something you're willing to do to sharpen yourself, take …

Self-improvement

Google Search Tricks to Make Your Searches 10x Faster and Better

Let’s face it, Google’s impressive search engine has almost all the answers that you could possibly be looking for. You think of a query or …

AdWords

9 Gmail hacks you need to know since they will basically change your online life

Whether we like it or not, so much of our life revolves around our email. Checking, replying, vigorously unsubscribing — emails are so needy. Which …

24 Must-Have Tools for Running a Growing Company Today

How many tools does it take to run a company today? The answer (from this Data Tracking Company) might shock you.<p>According to data gathered by Siftery, a tool that tracks and suggests software used by businesses, top companies today use an average of 37 different tools or software platforms to run …

Small Business

Why 'Why Buddhism Is True' Is True

Here is one thing author Robert Wright and I agree on when it comes to Buddhist meditation: It's really, really boring.<p>At least, it's boring in the beginning. But there is another thing we agree on, too. That <i>initial</i> meditative boredom is actually a door. It's an opening that can lead us to …

Meditation

16 psychological tricks to make people like you immediately

Maybe it's their goofy smile; maybe it's their razor-sharp wit; or maybe it's simply that they're easy to be around. You just like them.<p>But scientists generally aren't satisfied with answers like that, and they've spent years trying to pinpoint the exact factors that draw one person to …

Psychology

These Six Clever Gmail Add-Ons Will Make You Infinitely More Productive

Feel like your inbox could use an upgrade? Give Gmail new productivity powers with practical, efficiency-enhancing add-ons.<p>Gmail may be the de facto standard for web-based email—but sometimes, the service can start to feel a teensy bit stale.<p>After all, Google’s younger Inbox app is the where the …

11 ridiculously effective tools to help you automate your small business (and life)

As a small business owner, you have a lot of responsibilities on your plate. From finding the best employees to ensuring that your customers stay happy, one thing is certain: you have no trouble staying busy.<p>Of course, staying busy doesn’t necessarily mean that you’re being productive. Many small …

Small Business

Be More Successful: New Harvard Research Reveals A Fun Way To Do It

<b>We all want to be more successful.</b><p>But everything you read probably sounds like a lot of work. Isn’t there a scientifically proven method that’s a …

20 Charming Disney Quotes to Warm Your Heart

Admit it or not, everyone has at least one Disney movie or character that charms them. The stories they tell often reflect surprisingly deeper …

THE CREDIT CARD REWARDS EXPLAINER: Examining issuers' battle to attract and retain customers with perks and loyalty programs

Credit card rewards have become so popular in the US that issuers capture headlines just by launching a new rewards card. And with consumers now caring more about the type of rewards being offered than any other card feature, competition to offer the most lucrative and attractive rewards has …

FinTech