Levan Gogichadze

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How to Write a Cover Letter

No one likes job hunting. Scouring through online jobs boards, spiffing up your résumé, prepping for grueling interviews — none of it’s fun. But perhaps the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know …

When Your Boss Is Too Nice

Yes, it can be pleasant to work for someone who is kind and thoughtful but there’s a difference between bosses who are pleasant to work for and those who avoid conflict at all costs. Managers in the latter category don’t give tough feedback, shy away from going to bat for their teams, and give in …

Marketers Need to Think More Like Publishers

In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes cast.<p>Unfortunately, as this Harvard Business School case study points out, it …

Where Will You Be in Five Years?

Most people have been asked that perennial, and somewhat annoying, question: “Where do you see yourself in five years?” Of course it is asked most often in a job interview, but it may also come up in a conversation at a networking event or a cocktail party. Knowing and communicating your career …

Cameron's gushing over Waitrose just poked the class-war embers

Where you shop still says more about you than you'd like to think, writes Zoe Wood<p>They say there’s no such thing as bad publicity but the jury’s out on whether David Cameron gushing over Waitrose and its “talkative and engaged” shoppers is good or bad PR for the grocer. Like when he confessed to …

Google And Facebook Hedge Against The Data Backlash

It’s fascinating to see Facebook‘s rapid diversification, first into fee-based services, via WhatsApp, and now into virtual reality. Google too is establishing the new American conglomerate, spread across smartphones, medicine, finance, fiber and more. Two companies highly dependent on advertising …

Tapvalue Raises $2.2 Million For Its Advertising Technology For Offline Retailers

French startup Tapvalue raised $2.2 million (€1.6 million) to boost its international growth and keep iterating on the product. Tapvalue is an innovative cross-device tracking and advertising platform, but with a twist — it is specifically targeted towards offline retailers. In other words, the …

When to Act on a Correlation, and When Not To

“Petabytes allow us to say: ‘Correlation is enough.'”<p><i>– Chris Anderson, Wired Magazine, June 23, 2008</i><p>The sentiment expressed by Chris Anderson in 2008 is a popular meme in the Big Data community. “Causality is dead,” say the priests of analytics and machine learning. They argue that given enough …

What Data-Obsessed Marketers Don’t Understand

Big data has become the X factor of modern marketing, the hero of every marketer’s story. But it’s a promise at risk of letting you down. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. But that’s an artifact of our big data obsession. …

Despised companies perform better

CHAPEL HILL, N.C. (MarketWatch) — “One can survive everything nowadays, except death, and live down anything, except a good reputation.”<p>So said Oscar …

How To Answer the Question: 'What Are Your Salary Expectations?'

<i>By Melissa Llarena</i><p>Here’s a scenario many of us are familiar with:<p>You applied for a job you want and, after days of anxious waiting, you land an interview to discuss the role and your qualifications. During the discussion, you go over your professional background, why you’re interested in the …

How to Convince Your Boss to Invest in Social Media Marketing

Want to convince your boss social media marketing is essential to your overall marketing success? Read this post for some helpful tips on how to …

What’s the Endgame for Social Media?

Social media has come a long way. When my co-founder Steve and I originally pitched Hearsay Social to venture capital firms in Silicon Valley in 2009, many passed because they thought Facebook, Twitter, and LinkedIn were passing fads headed for the same fate as MySpace and Friendster. Today, 77% of …

5 Financial Pitfalls You Didn't See Coming

<i>The following guest post is by Brian Hamilton, the architect of Sageworks’ artificial intelligence platform, FIND, a financial analysis technology for analyzing private companies.</i><p>It takes some entrepreneurs many years to learn, through trial and error, some of the biggest financial mistakes …

Eyetracking And The Neuroscience Of Good Web Design

Companies like Google, eBay, and Barnes & Noble are all integrating neuroscience discoveries into their web design. Here’s how.<p>Fabian Stelzer, EyeQuant‘s CEO, believes there’s a science to how we view the Web. Whether on desktops or on mobile, whether we’re male or female, young or old, our eyes …

20 Signs You're Stuck In A Dead-End Job--And What To Do If You Are

Are you in a job where the only way to move up is to get out? Is your role becoming obsolete, as the skills required are being replaced by technology? Are your colleagues given opportunities that you’re not?<p>If you answered <i>yes</i> to any of the above, there’s a good chance your career has come to a …

What Multitasking Does To Your Brain

Having 20 tabs open on your laptop while Snapchatting with your best friend, eating a sandwich, and listening to Taylor Swift is overwhelming. And makes you mean.<p>In case we needed another reason to close the 15 extra browser tabs we have open, Clifford Nass, a communication professor at Stanford, …

BBC austerity survey: why the public is wrong this time

People seem to think many services have improved. But their perceptions develop within a particular ideological climate<p>Every now and again, an opinion poll will be published which appears to show that most people don't know what they're talking about. A fairly typical headline in this spirit is …

You Can Win Without Differentiation

For decades, strategy gurus have been telling firms to differentiate. From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. Because if you …

How To Deal With Burnout As A Manager

As a manager, you spend most of your time focusing on your team: addressing performance issues, providing training, and helping people stay motivated and succeed—without burning out.<p>But what about when <i>you</i> start feeling burnt out?<p>I was a few years into my management career when I started to …

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A Guide to Marketing Genius: Content Marketing [Infographic]

Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and …

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