Leoncio Moreno

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El encanto de la imperfección

'Gente abollada' se despide de la sala Triángulo entre el drama y la risa de personajes agónicos<p>Un puñado de sillas negras, un diván blanco impoluto …

A Better Way to Think About Your Business Model

The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones. Leading global companies like GE, P&G, and Nestlé use the canvas to manage strategy or create …

New Research: What Sets Effective Middle Managers Apart

Over the past 20 years, no group has endured greater pain and humiliation within organizations than mid-level managers (MLMs — managers from two levels below the CEO down to the line managers). Before the IT revolution, MLMs wielded genuine power within companies, acting as gatekeepers of crucial …

Cómo llegar al consumidor

Crea emoción, como Flex con su idea de gravar a famosos o los 40 días en la cama en vivo.<p>Las empresas han empezado a crear contenidos de todo tipo …