Think different, act dissonant...

By Leonardo Vannucci | Web Maeketing, Social Media & Content Management

Facebook, più del 25% degli utenti Usa ha cancellato l’app dal proprio smartphone

Facebook, più del 25% degli utenti Usa ha cancellato l’app dal proprio smartphoneGli effetti del caso Cambridge Analytica, l’esodo dei giovani, …

How keyword match types work after the new close match variants change

Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close …

Search Engines

Blog post images

There’s another reason why you need proper images, other than social sharing: Google images. When you have high quality and optimized images, your …

Marketing

Google: Company Name In Title Tag Is Fine

Many web sites put a keyword rich one line short description of the content on the page in their title tag. Many of those companies also add to the …

Search Engines

Twitter vorrebbe suggerire anche chi non seguire. Ma è solo un test

Google Converts PDFs To HTML For Indexing In Search

Google's John Mueller said that Google will convert PDF documents, as well as other documents, from their original form and into HTML in order to …

HTML

6 Ways GDPR Was a Gift for SEO by @5le

SEO is the one area that actually benefited from GDPR. Here are six areas where SEO specifically benefited.The post 6 Ways GDPR Was a Gift for SEO by …

Digital Marketing

Create Easy Dynamic Reports in the New Google Ads UI

After a re-brand and re-launch, the new Google Ads interface is officially replacing its predecessor. The new UI offers advertisers a major turn in …

Guerilla Marketing innovative ideas

How Instagram’s Algorithm Works & Instavids That Show Best Practices by @gregjarboe

Learn the six key Instagram ranking factors and how to create video content that gets tons of views and engagement.The post How Instagram’s Algorithm …

The ultimate guide to using Bing Webmaster Tools - Part 2

In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, …

[Facebook ADS] Scalare le campagne: aumentare le conversioni senza peggiorare il ROI

<b>Scalare una campagna Facebook ADS significa aumentare il numero di conversioni mantenendo invariato (o quasi) il ROAS. Ti spiego come fare e perché è</b> …

Quali sono i social network più usati dagli Italiani?

<b>Quali sono i social network più amati dagli Italiani?</b> La risposta ce la dà un’indagine dell’Osservatorio sulle Comunicazioni di Agcom, che ha per …

The ultimate guide to using Bing Webmaster Tools — Part 1

Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, …

The ultimate guide to using Bing Webmaster Tools — Part 1

If you are a website owner, you’ve invested a lot of time and resources to create your site. Once it’s become active, you want everyone to see and …

When (& When Not) to Write Meta Descriptions by @s_watts_seo

Here are four reasons you must write meta descriptions – and five times when you may not want to.The post When (& When Not) to Write Meta …

Facebook Analytics: What Marketers Need to Know

Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? To explore how …

Creative Instagram Features for Marketers

Want to make your Instagram presence more business-oriented? Wondering which Instagram tools can help? In this article, you’ll discover six Instagram …

Affiliate Link Building: How to Do It the Right Way by @annaleacrowe

If affiliate marketing isn't in your link building wheelhouse, here's why you need to integrate into your online marketing efforts.The post Affiliate …

New Tools to Manage Your Time on Facebook and Instagram

<i>By Ameet Ranadive, Product Management Director at Instagram, and David Ginsberg, Director of Research at Facebook</i>Today we are announcing new tools to …

7 Ways Technology Can Make You a Smarter Content Marketer

Marketers have high expectations of technology’s effect. We recently surveyed 300 marketers and at least two-thirds said it’s likely or very likely …

Survey: SEO rated the 'least popular digital marketing channel'

Only 44% of businesses said SEO was a part of their digital strategy.<br>Please visit Search Engine Land for the full article.

How To Choose The Best Social Media Distribution Channels

Need to choose the Best Social Media Distribution Channels? These 5 easy steps will improve your content marketing amplification and distribution.The …

How to Calculate the ROI of Influencer Marketing Campaigns

Do you run influencer marketing campaigns? Wondering how to determine the ROI of your efforts? In this article, you’ll learn how to measure the …

Four quick tips for maximising sales on Etsy

You’ll find more on Etsy and other third-party marketplaces in Econsultancy’s Best Practice Guide to Third Party Marketplaces, but in the meantime, …

7 Best WordPress Caching Plugins for 2018

WordPress caching can be complicated and some might even call it boring. Trying to explain the details of such a complex technology might take a full …

7 Social Media Metrics You Must Start Tracking Now - By Neel Banerjee

When boss asks you for the ROI of your latest social media campaign and want a detailed report cointaining social media metrics , how do you …

Google is killing off the DoubleClick branding

Google is announcing a major rebranding of its marketing products. With this latest change, the tech juggernaut is putting its services into three buckets: Google Ads, Google Marketing Platform, and Google Ad Manager. The three new divisions simplify a long list of advertising services the company …

Perché non conviene MAI comprare liste di indirizzi email

Ogni marketer cerca in azienda una sola cosa: una lista. La lista è il fulcro attorno al quale gravitano molte delle attività di marketing di …