Leonardo de Moura Pereira

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The Strange Brands in Your Instagram Feed

A new breed of online retailer doesn’t make or even touch products, but they’ve got a few other tricks for turning nothing into money.<p>It all started with an Instagram ad for a coat, the West Louis (TM) Business-Man Windproof Long Coat to be specific. It looked like a decent camel coat, not fancy …

A tech VC explains why Revolut is such a hot ticket as the fintech app hits 1 million users

• <b>Revolut now has over 1 million users just over two years after launch.</b>• <b><br>Index Ventures' Jan Hammer says the</b><b>key to its success is a great product and low-fee model.</b><p>LONDON — Fast-growing fintech app Revolut has passed 1 million customers just over two years after launch.<p>Revolut announced the milestone …

Customers

Cheerios’ Failed Case for Yellow Shows Why It’s So Hard for Brands to Trademark Colors

It’s bad enough for General Mills that Americans have been losing interest in breakfast cereal for the past decade or more, but the brand got more …

5 Hacks to Increase Clicks on Your Google AdWords Ads

I can tell within a matter of minutes whether or not your AdWords campaign will succeed.No, I’m not a psychic.But after reviewing countless …

Marketing

How Nike is using digital channels to drive sales

Nike is trying to seize control of its customer data to stay ahead of its rivals. The company gave observers a close-up of its plans in its latest …

Is the era of the ad agency almost over? Here's what 4 of the industry's top leaders told us in Cannes

The ad agency model is under pressure from all sides, including new competitors, a lack of access to data, and clients shifting agency duties in-house.<p>Business Insider caught up with several industry powerhouses in Cannes, including top marketing execs from Unilever, Samsung and VISA as well as the …

34 Brilliant Landing Page Examples With 71 Takeaways

Creating a high-converting landing page can be complicated.<p>There’s a ton of conflicting information and ideas out there and there are lots of …

Whuffie would be a terrible currency

My latest Locus column, Wealth Inequality Is Even Worse in Reputation Economies, explains the ways in which "reputation" makes a poor form of …

Design Thinking Shakes Up The Beige World Of Enterprise Software

Supply-chain management software gets sexy. But should it?<p>Farewell’s website has the familiar look and feel of a startup software launch in the mid-2010s: highly saturated, widescreen colors; slick-as-hell typography and animated infographics; a short promotional film that looks like it was …

“O Brasil precisa diversificar e construir marcas fortes”

O consultor em doutrina de marketing Goutam Challagalla diz como as empresas brasileiras poderiam tirar o país da crise de commodities<p>Concentrar-se …

Eight Gauges on Your Agency Dashboard

In your mind, list all of the important metrics you'd like to track about your agency. Now tie each metric to one specific gauge and your dashboard …

How To Write Blog Posts That Sell

Do your blog posts pack the necessary punch that will turn readers into customers?According to WordPress, 76.9 million new posts are published every …

10 Ways to Analyze Your Competitors' Websites

Julian Castro once said: “We know that in our free market economy some will prosper more than others.” Like anything worth having, the unfortunate …

Como conseguir um horário na agenda de pessoas ocupadas demais para você

Steve Blank criou um método para priorizar os pedidos de empreendedores do Vale do Silício que querem tomar um café para discutir ideias. Veja como …

How Understanding Your Customer Will Help You Create Copy That Sells

No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created.That’s why …

Weight Watchers

B2B Salespeople Can Survive If They Reimagine Their Roles

“Death of a B2B Salesman,” a new report from Forrester Research, lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. The study found that by a factor of 3 to 1, B2B buyers want to self-educate themselves …

6 Foolproof Methods for Creating the Top Content on Any Topic

We’d all love to show up first in Google for something.<p>There’s likely at least one golden search term or keyword you’re striving for —and we’ve all …