Visibility Public Relations magazine

Most recent stories in Visibility Public Relations magazine

• Brand Keys interviewed

  

  Len Stein

  

  New study points to customers redefining brand loyalty

  ttec.com

  Over the past few months, conventional notions of what drives brand loyalty have been upended by new consumer expectations and needs. Robert …

• Brand Keys makes News

  

  Len Stein

  

  100 Days Later: Trump's Brand Continues to Slide

  Adweek - Robert Klara

  New study reveals losses in value and deteriorating perceptions. Presidents—even divisive ones—have historically shared one consolation prize when …

• Brand Keys news

  

  Len Stein

  

  Trump’s Consumer and Political Brand Favorability Decreases: Consumer Marketplace -5%, Political Arena -8%

  einnews.com - ROBERT K PASSIKOFF

  Brand Keys Is World Leader In Loyalty Assessments The Trump brand has taken a consumer and political nosedive since leaving office Consumer & Political …

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  Len Stein

  Branding in the Age of Coronavirus Scarcity Part 2: New Research Methods to Make Brands Less Vulnerable > TheCustomer

  thecustomer.net - Guest Contributor

  Never in the history of marketing, besides wartime, has widespread, brand loyalty been put to the test by a changing market environment. Covid-19 is …

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  Len Stein

  

  Discover Card, Avis, Google Tops In Customer Loyalty

  mediapost.com - Tanya Gazdik

  The top 10 brands in terms of customer loyalty range across categories, but have one common element: trust. Brand Keys research finds that consumer …

• 

  Len Stein

  

  Creating a Company Culture by Investing in People

  blr.com - By Eric Tetuan, Cofounder & CIO, productionglue

  Employees are the heart and soul of everything a business does. By investing in them, managers can create a culture that fosters transformational …