Brand Keys

Most recent stories in Brand Keys

• Bylined column from Alpha-Diver's Hunter Thurman

  

  Len Stein

  

  Neuroscience in MRX

  researchworld.com

  The research industry is awash in hype around new technologies that promise unprecedented insights into consumer behavior – but it can be a challenge …

• 

  Len Stein

  

  Passikoff: What's Behind Fan Loyalty

  thecustomer.net - Robert Passikoff

  You have to know what fans really expect – because league (and team) loyalty correlate very highly with those fan expectations. Robert Passikoff The New …

• 

  Len Stein

  

  The 25 Brands Customers Are Abandoning

  247wallst.com - Noelle Bye

  In marketing, brand loyalty indicates consumers’ commitment to repurchasing and continuously using brands – but keeping that allegiance is tricky. To …

• 

  Len Stein

  

  Passikoff: Big Brand Faux Pas

  thecustomer.net - Robert Passikoff

  “The new 2021 logo, a brand refresh, ended up a more stylized interpretation of their name.”I was at brunch with my son (the tall, handsome graphic …

• 

  Len Stein

  Loyalty360 Reads: Brand Keys Identifies New Model for Brand Loyalty, McDonald’s Launches Exclusive C : The Loyalty Minute Podcast

  theloyaltyminute.com

  Brand Keys Identifies a New Model for Brand Loyalty Brand Keys determined a new type of normal for brand loyalty, according to the 2023 Customer …

• 

  Len Stein

  

  Financial Services Brand Loyalty Leaders «

  lifehealth.com

  Chase, Discover, Vanguard, PayPal, H&R Block, State Farm rated #1 this year Brand Keys Annual Survey finds 87% of financial brands see massive …