Brand Keys

Most recent stories in Brand Keys

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  Len Stein

  

  4 days ago

  Kim Kardashian and Matt Damon convinced you to buy crypto? The danger of the celeb sell

  thedrum.com - Robert Passikoff

  Everybody knows the Kardashians. As Kanye’s ex. Or Pete Davidson’s current squeeze. For Poosh. Or for modeling. Or reality TV. Or social networking. …

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  Len Stein

  

  Passikoff: Cannabis Brands are More Than Smoke

  thecustomer.net - Robert Passikoff

  Author Ella Wheeler Wilcox wrote, “Weed is but an unloved flower.” She was talking about wild plants. Growing where they’re not wanted. In …

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  Len Stein

  

  The Benefits Of Authenticity

  mediapost.com - Todd Wasserman

  At the heart of branding is the ability to meet consumer expectations. For instance, if you are enamored with the Tesla brand and spend months …

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  Len Stein

  

  SCOTUS Shatters Brands' 'Take-A-Stand' Mythology

  mediapost.com - Sarah Mahoney

  Conventional marketing wisdom holds that brands have to stand for something. They need a a bold, authentic purpose. If they want to win customers and …

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  Len Stein

  Passikoff: How Authentic is Your Brand Authenticity?

  thecustomer.net - Robert Passikoff

  As consumers we deal with a lot of different cycles. Life cycles, sleep cycles, even wash cycles. There are loftier cycles. Like lunar cycles and …

• Column by Robert Passikoff

  

  Len Stein

  

  Why Disney, and every other brand, should always stay out of politics

  thedrum.com - Robert Passikoff

  You can’t have missed it. It’s been in all the news. The governor and state legislators revoked a 55-year-old arrangement with Disney (the state’s …