Brand Keys

By Len Stein | Publicity Results: Visibility Public Relations

Tech brands dominate loyalty index

By Adam Fraser<p>I have often discussed on both the EchoJunction blog and podcast the importance of customer retention activities in the marketing …

Cost of Living

Pizza Power Report 2018

The 2018 Pizza Power Report: A State-of-the-Industry Analysis<p>To stay competitive in the pizza business in 2018, independents will have to meet …

Trends

Boomers Who Spend Bucks Listen To Radio.

As marketers increase their focus on Millennials, the Boomer audience is one that should not be ignored. Boomers have the big bucks and they’re …

Retirement

Eleven Brand Marketing Trends for 2018

<b>Value Will Become What the Consumer Says It Is</b><br>How consumers define “value” will get more complex, and only the consumer will be able to tell you why …

Marketing

Sign up for one of our email newsletters.Updated 1 hour ago WASHINGTON — Uber's CEO quit President Donald Trump's business council. Nordstrom stopped selling Ivanka Trump's fashion. Boeing, Lockheed Martin and Toyota, meanwhile, suffered through...

Sign up for one of our email newsletters.<p>Updated 1 hour ago<p>WASHINGTON — Uber's CEO quit President Donald Trump's business council. Nordstrom stopped …

Donald Trump

How to give gifts that truly pay off for friends and family

By Leslie Albrecht, MarketWatch<p>Gift givers and recipients frequently disagree on what constitutes a 'good' gift<p>This story is part of a new …

Christmas

The last straw? Uber loyalists tested by string of scandals

Uber has managed to hold the title of world's largest ride-hailing service despite its seemingly endless string of scandals.<p>Its latest misbehavior involving a data breach cover-up revealed this week could be the impetus for people to ride elsewhere — or keep looking the other way.<p>Hackers were able …

Uber

Brand Keys Holiday Spend Survey: Retailers Must Prepare Early

Results of the annual Brand Keys Holiday Spend Survey found a robust stock market and high levels of consumer confidence merged to double this year’s …

eCommerce

Uber loyalists tested by string of scandals

DETROIT — Uber has managed to hold the title of world’s largest ride-hailing service despite its seemingly endless string of scandals. Its latest …

Uber

Brand Marketing Trends for 2018

Frank November 14, 2017 No Comments » Add Consumer Insight<p>Dr. Robert Passikoff<p>founder and president<p>“Legends of prediction are common throughout the …

Marketing

Brand marketing trends for 2018: Consumers speak volumes. Listen…

article<p>Predictive brand loyalty and engagement metrics allow marketers to more accurately decipher consumers’ words, emotions and expectations, …

Marketing

Holiday Season Will Be a Whopper This Year — for the Wealthy

<i>But Americans earning over 0.000 a year will splurge a full $1.000 more, according to a new survey. “People have gotten far from this notion that</i> …

How Much Do Americans Spend on Black Friday?

Millions of Americans are looking forward to the huge sales happening on Black Friday, dubbed as the most critical shopping day of the year.<p>This …

Shopping

Brand Keys ranks Nike top retailer for customer loyalty

Research firm Brand Keys has found Nike to be number-one for brand loyalty in global retail, according to the 2017 Loyalty Leaders List.<p>While the US …

Holiday Season Will Be a Whopper This Year — for the Rich

The average shopper is feeling a little merrier this holiday season, spending about 6 percent more than last year, for a total of $1,226. But Americans earning above $100,000 a year will splurge a full $1,000 more, according to a new survey.<p>“People have gotten away from this notion that they’re …

Trends

Healthy Economy, Increased Consumer Confidence to Boost Cyber Monday Sales | Response

NEW YORK – Analysts say a healthy economy mixed with brimming consumer confidence should boost holiday spending.<p>Consumers say they plan to up their …

What To Expect From This Holiday Shopping Season With Brand Keys

Podcast: Download<p>Subscribe: Apple Podcasts | Android | RSS | More<p><b>Dave talks to Robert Passikoff, Founder and President of Brand Keys about this</b> …

'Give Good': Starbucks holiday cup comes with color-it-in-yourself message

Starbucks unveiled its 2017 holiday cup on Wednesday and this year it comes with a color-it-in-yourself message: "Give Good."<p>Actually, it's more of an entreaty.<p>"This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations," said Leanne Fremar, …

Coffee

Robust Holiday Shopping Projected

A healthy economy and increased consumer confidence should result in an increase in holiday spending over 2016.<p>Consumers are signaling a 4% increase …

Holiday shopping survey finds increase in consumer spending

As the stock market continues to see robust growth and consumer confidence continues to rise, anticipated 2017 holiday spending is projected to …

Trends

Brand Keys 2017 Holiday Shopping Survey Finds Increase in Consumer Spend Doubles YOY

October 30, 2017 By: Payment Week<p><b>NEW YORK, NY October 30, 2017</b> – A robust stock market and high levels of consumer confidence have coalesced to …

Holiday shoppers are starting early — and online

Favorable economic conditions don't mean retailers aren't facing significant challenges heading into the fourth quarter, according to new research.

Trends

Ideal combination to boost holiday spending

A robust stock market and high levels of consumer confidence means good news for retailers this holiday season.Read More

Trends

Holiday spend to increase 4% in 2017

A robust stock market and high levels of consumer confidence have coalesced to double the increase in anticipated 2017 holiday spending over …

Long Videos Drive Higher Engagement; Most Millennials Don’t Cord-Cut

Longer videos lead to higher engagement, according to a new study by Wochit. <b>Videos longer than 90 seconds garner 79 percent more shares and 75</b> …

Advertising

Brand Keys 2017 holiday shopping survey finds increase in consumer spend doubles YOY

A robust stock market and high levels of consumer confidence have coalesced to double the increase in anticipated 2017 holiday spending over 2016. …

Brand Keys: 2017 Holiday Spending to Increase 4.0 Percent | design:retail

High consumer confidence and a promising stock market are among the factors positioning the 2017 holiday season to surpass 2016 in consumer spending. …

Hyundai Leaps Six Spots On The 2017 Brand Keys Loyalty Leaders List

<b>Hyundai Leaps Six Spots On The 2017 Brand Keys Loyalty Leaders List</b> <i><br>By: Hyundai</i><p><b>FOUNTAIN VALLEY, Calif., Oct. 24, 2017</b> – Hyundai landed the number 16 …

The Advertising Research Foundation – Baby Boomers to Advertisers: Don’t Forget About Us

October 18, 2017<p>As much of the marketing world focuses on new ways to woo and dazzle the highly coveted millennial generation, some companies are …