Brand Keys

By Len Stein | Publicity Results: Visibility Public Relations

McDonald's and three more Illinois companies score high on patriotism

Let's hear it for McDonald's, John Deere, Gatorade and Wilson Sporting Goods. Given all that is changing on the social and political fronts in …

Presidential Politics Dramatically Reshapes Brand Perceptions of ‘Patriotism’

The Most Patriotic Brands in America Revealed in Brand Keys Survey<p>Social Networking, Media Brands Join 2017 List:<br>Fox News, Instagram, MSNBC, …

Advertising

Survey: Americans Are Dropping Traditional Fast Food

Americans are trading Whoppers and fries for burrito bowls and sandwiches.<p>Americans, regardless of generation, are abandoning traditional fast food options like McDonald’s and Taco Bell for “fast-casual” restaurants like Chipotle and Panera, according to a new study.<p>Consultancy firm Brand Keys …

Millennials

McDonald's and three more Illinois companies score high on patriotism

Let's hear it for McDonald's, John Deere, Gatorade and Wilson Sporting Goods. Given all that is changing on the social and political fronts in …

Advertising

Brand Keys: Jeep, Levi Strauss and Disney are most patriotic brands

Dive Brief:<p>The 15th annual Brand Keys, Inc. survey of iconic American brands includes six newcomers to the top 50: Twitter, MSNBC, Airbnb, Fox News, …

The Most Patriotic Brands in America Revealed in Brand Keys Survey

NEW YORK, NY June 26, 2017– The 15th annual Brand Keys, Inc. survey of iconic American brands reveals a dramatic shift in consumer perceptions of …

Survey: The most patriotic retail brands are…

Marianne WilsonLevi Straus is the second most patriotic brand in America. And Ralph Lauren isn't far behind. read more

Survey: The most patriotic retail brands are…

Levi Straus is the second most patriotic brand in America. And Ralph Lauren isn’t far behind.<p>That’s according to the 15th annual Brand Keys survey of …

The Best Father's Day Ads (So Far)

Most Popular<p>With Americans expected to shell out $15.5 billion on gifts, cards, dinners, ballgames and more to mark Father's Day on Sunday, marketers …

Father's Day

This Mother's Day, Consumers Looking For Style

With marketers of all types piling on the push for Mother’s Day, new research predicts moms can expect a style upgrade, with clothing and jewelry …

President Trump, off to New Jersey, can't stop advertising his own brand

2017-05-06T03:23:30Z2017-05-06T03:23:30Z2017-05-06T03:23:30Z<p>Deputies say a Naples man flicked a cigarette out his window and almost started a brush …

Retail chains are floundering and it’s not because of Amazon

Is Amazon really the killer everyone says it is?<p>More retailers are on the brink of death than any time since the Great Recession, according to …

MLB Teams Top Record $1.5B In Average Value

<b>By Barry Janoff</b><p><b>April 11, 2017:</b> Stating that "long gone are the days when MLB was replete with teams bleeding cash," a new report reveals that the …

The Cubs May Have Single-Handedly Increased MLB’s Popularity

The headline may be hard to believe – well, it probably would be harder to believe if we didn’t see everything through Cubbie-blue colored glasses – …

Money Can't Fix What's Broken At Sears Holdings

My new surroundings made me see the unwelcoming side of Sears Holdings.<p>As a reporter who has covered the retail industry for a long time, I’d seen …

Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index

The Chicago Cubs waited 108 years between World Series championships.<p>MLB had to wait 10 years to again be ranked No. 1 among the four major U.S. …

Off-Price Chains Expand Retail Footprint

Share Email<p>The TV series <i>The Walking Dead</i> is a huge hit with television viewing audiences. Now in its seventh season, it’s the story of life after a …

AT&T vs. Verizon: When It Comes to Wireless Customer Loyalty, This Is the Clear Winner

Consumers can be fickle, and that's especially challenging in the wireless market, where keeping customers is cheap but acquiring them can be very …

Stocks

This Surprisingly Popular Social Media Site Ranks Nearly Dead Last in Customer Loyalty

Here's a reason to doubt the latest and hottest IPO in the social-media space.<p>Member and customer metrics are critical to the health of any social …

Stocks

She May Be ‘Complicit,’ But Ivanka Trump’s Brand Stays Strong

SNL was widely hailed for its witty skewering of Ivanka Trump’s ‘complicity’ with her father, but—despite protests—her fashion and personal brands are proving resilient.<p>It was only a matter of time before Ivanka Trump was lampooned on <i>Saturday Night Live</i> for being the glossy face of her father’s …

Donald Trump

Unbelievable! This Fast-Food Giant Now Has the Least Loyal Customers

The chain took a simple made-to-order sandwich approach and turned it into a huge national empire. But now it's losing some of its best customers.<p>In …

Stocks

How Embracing Cloud-Based Technology Is Paying Off for Advertisers

The hottest thing in the brand ecosystem, the marketing cloud, could stand to find a new name for itself. Advertisers across the spectrum are not …

Lyft or Uber? Guess Which Rideshare Brand Drivers Are Most Loyal To

Based on more than one study, drivers and customers have a pretty clear preference.<p>As investors and businesspeople, we've been fortunate enough to …

Uber

After inauguration, Ivanka Trump's brand reports 'best performing weeks' ever

When her father moved into the White House, Ivanka Trump decided it was time to step away from her business, a boutique line of apparel, shoes and …

This Is The Beer Drinkers Are Most Loyal To

It's their first year on top.<p>As anyone who’s ever watched their uncle bring his own six-pack of Busch pounders with him wherever he goes can attest …

Brand Engagement

Coors is America’s Favorite Beer Because We Have Low Expectations

/ @nickolaushines<br>Updated onMarch 6, 2017.<p>Taste in beer is subjective. Yes, there are some clear favorites out there that many beer lovers will stand …

5 ways Apple should improve iCloud

A report claims Apple is combining its services teams within one campus at its first Cupertino campus as it strives to improve iCloud. It needs to. A …

iOS

America's Favorite Beer May Surprise You

Hint: It's not the self-proclaimed "King of Beers." And it's not named for an American patriot.<p>If there's one industry that has consistently …

Stocks

What Do Consumers Expect From Retail?

It’s been hard times recently for retailers. Take, for example, R.H. Macy & Co. Founded by Rowland Hussey Macy in 1858 in New York City, on opening …