Brand Keys

By Len Stein | Publicity Results: Visibility Public Relations

Retail chains are floundering and it’s not because of Amazon

Is Amazon really the killer everyone says it is?<p>More retailers are on the brink of death than any time since the Great Recession, according to …

eCommerce

MLB Teams Top Record $1.5B In Average Value

<b>By Barry Janoff</b><p><b>April 11, 2017:</b> Stating that "long gone are the days when MLB was replete with teams bleeding cash," a new report reveals that the …

Baseball

The Cubs May Have Single-Handedly Increased MLB’s Popularity

The headline may be hard to believe – well, it probably would be harder to believe if we didn’t see everything through Cubbie-blue colored glasses – …

Money Can't Fix What's Broken At Sears Holdings

My new surroundings made me see the unwelcoming side of Sears Holdings.<p>As a reporter who has covered the retail industry for a long time, I’d seen …

eCommerce

Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index

The Chicago Cubs waited 108 years between World Series championships.<p>MLB had to wait 10 years to again be ranked No. 1 among the four major U.S. …

Baseball

Off-Price Chains Expand Retail Footprint

Share Email<p>The TV series <i>The Walking Dead</i> is a huge hit with television viewing audiences. Now in its seventh season, it’s the story of life after a …

eCommerce

AT&T vs. Verizon: When It Comes to Wireless Customer Loyalty, This Is the Clear Winner

Consumers can be fickle, and that's especially challenging in the wireless market, where keeping customers is cheap but acquiring them can be very …

This Surprisingly Popular Social Media Site Ranks Nearly Dead Last in Customer Loyalty

Here's a reason to doubt the latest and hottest IPO in the social-media space.<p>Member and customer metrics are critical to the health of any social …

She May Be ‘Complicit,’ But Ivanka Trump’s Brand Stays Strong

SNL was widely hailed for its witty skewering of Ivanka Trump’s ‘complicity’ with her father, but—despite protests—her fashion and personal brands are proving resilient.<p>It was only a matter of time before Ivanka Trump was lampooned on <i>Saturday Night Live</i> for being the glossy face of her father’s …

Donald Trump

Unbelievable! This Fast-Food Giant Now Has the Least Loyal Customers

The chain took a simple made-to-order sandwich approach and turned it into a huge national empire. But now it's losing some of its best customers.<p>In …

How Embracing Cloud-Based Technology Is Paying Off for Advertisers

The hottest thing in the brand ecosystem, the marketing cloud, could stand to find a new name for itself. Advertisers across the spectrum are not …

CRM

Lyft or Uber? Guess Which Rideshare Brand Drivers Are Most Loyal To

Based on more than one study, drivers and customers have a pretty clear preference.<p>As investors and businesspeople, we've been fortunate enough to …

After inauguration, Ivanka Trump's brand reports 'best performing weeks' ever

When her father moved into the White House, Ivanka Trump decided it was time to step away from her business, a boutique line of apparel, shoes and …

Donald Trump

This Is The Beer Drinkers Are Most Loyal To

It's their first year on top.<p>As anyone who’s ever watched their uncle bring his own six-pack of Busch pounders with him wherever he goes can attest …

Coors is America’s Favorite Beer Because We Have Low Expectations

/ @nickolaushines<br>Updated onMarch 6, 2017.<p>Taste in beer is subjective. Yes, there are some clear favorites out there that many beer lovers will stand …

Beer

5 ways Apple should improve iCloud

A report claims Apple is combining its services teams within one campus at its first Cupertino campus as it strives to improve iCloud. It needs to. A …

iCloud

America's Favorite Beer May Surprise You

Hint: It's not the self-proclaimed "King of Beers." And it's not named for a former president.<p>If there's one industry that has consistently …

What Do Consumers Expect From Retail?

It’s been hard times recently for retailers. Take, for example, R.H. Macy & Co. Founded by Rowland Hussey Macy in 1858 in New York City, on opening …

eCommerce

Here's how Domino's became America's favorite pizza brand

The industry is all too willing to help feed that appetite, seemingly giving us a pizza parlor on every corner. According to Pizza Magazine, there …

Customers

What's In A Name?

Shakespeare answered the question what's in a name with, “That which we call a rose by any other namewould smell as sweet.” Well, that was then, but …

Smith & Wesson

These 3 Brands Got Political Over Trump; Here's What Happened to Their Stock

In the months following the presidential election, a number of well-known American brands got political.Nike, Under Armour, Starbucks...Here's what …

No matter how you slice it, this is America's favorite pizza brand

There are few foods more popular in America than pizza, and few places more ubiquitous than the local pizzeria. Whether it's thin crust or thick, …

Fast Food

Survey Shows 'Trump' Is The Most Powerful Brand In the World” In Some Categories

Donald Trump is 'the most powerful brand in the world,' according to a new national survey by consumer market research firm Brand Keys.<p>Brands, …

Luxury

Donald Trump Is “Most Powerful Brand In The World”

There are a number of brand valuation companies, each of which has its own elaborate set of formulas to determine its figures. Among theses is Brand …

Marketing

How Small Firms Can Defuse a Political Threat and Blunt a Boycott

One winter’s day, Nicole Morgenthau received an email that jolted her. She owns Finch Knitting and Sewing Studio in Leesburg, Va., and the note threatened her beloved store with a potential boycott.<p>An angry supporter of President Trump was compiling a list of businesses openly hostile to customers …

Wharton School

Kind Bar tries to tackle Trump's wall, but cold feet get in the way

Kind Bar is the latest advertiser to rethink an ad featuring the President's signature campaign promise and irresistible metaphor.

Advertising

Debate over Trump pits CEOs against marketable clients

A new debate may be pitting company CEOs with their chief marketable talent and U.S. President Donald Trump may be at the center of this …

President Donald Trump

Donald Trump Is “Most Powerful Brand In The World”

Source: Wikimedia Commons<p>There are a number of brand valuation companies, each of which has its own elaborate set of formulas to determine its …

Customers

No Matter How You Slice It, This Is America's Favorite Pizza Brand

It's safe to say that every pizzeria is loved by someone -- but this chain has the most loyal customers in the nation.<p>There are few foods more …

Fast Food