Lenny Krayzelburg

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A 9 Step Guide To Monetising Your Social Media

• Grazia<br>• Fashion<br>• News<p>by Alya Mooro | 27 08 2017<p>How to make those double taps make double digits<p>Remember the days when it was a surprise to hear how much …

How to Leverage Social Media In 2018: A Video Marketing Guide for Brands

As video is the both the present and the future of content marketing, it's a good idea to review what works best on YouTube, Facebook, Instagram, Twitter and Snapchat so you can plan accordingly.<p>As social media continues to dominate the focus of most company's marketing focus and media budget, now …

Social Media

The Influencer Marketing Trends That Will Dominate 2018

With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising. It was on every trend list in 2017 and will continue to be a focus of smart marketers in 2018.<p>I asked the top influencers, the marketing thought …

Public Relations

Stop Being Cheap About Social Media--Your Business Needs It to Survive

Social media used to be cheap and easy. Now, it's time to get serious.<p>In recent years, increased competition and clutter on social media as well as the rise of social media algorithms have caused the entire landscape to change drastically for anyone using it to market their business.<p>A 2014 study by …

This is How Top Bloggers Get 90% of Their Traffic

Get your SEO strategy figured out, then go crazy creating content.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to driving traffic to your blog, one of the most common mistakes people make is spending too much effort on things that barely move the needle. The entire …

Marketing

How To Create An Eye-Popping Infographic Your Audience Will Love

Infographics are used heavily in just about every niche now, and vary from deadly boring to downright amazing.<p>But what makes the difference between …

Infographics

The Good, The Bad, and The Ugly of SEO

<i>Matthew Capala is the author of “Away with the Average,” an NYU Professor, and Founder of SearchDecoder.com. This adapted excerpt comes from Matthew’s latest book, “SEO Like I’m 5.“</i><p>“80 percent of success is showing up,” Woody Allen famously said about life. Marketing in 2014 is not much different. …

Content Marketing Strategies You Can Steal

This story appears in the December 2014 issue of <i>Entrepreneur</i>. Subscribe »<p>What’s the profile of a modern, best-in-class content marketer? By <i>modern</i> I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by <i>best in class</i> I …

Marketing

How Native Marketing Can Work for Your Business

Sponsored content in the New York Times<p>Native advertising is used by some of the most powerful online social media platforms and websites today. USA …

Marketing

Marketing trends that will rock 2015

<b>Chug an honesty pill. Be as transparent as a ghost. Individualise the way you talk to your ‘targets’. Be able to overlay and understand performance</b> …

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Last week Facebook made the announcement that starting in January, it will limit how many promotional posts people see on business pages. This is on top of two algorithm changes, and the organic reach has dropped to 2.71 percent. In the …

Social Media

7 Tips to Improve Your Site's Conversion Rate -- Fast

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Want to do something for your website that has killer ROI? Try conversion rate optimization, also known as CRO. Your conversion rate is the percentage of website visitors who take action. If you improve this rate, then you improve your …

Performance Testing

To Grow Your Business, Get Beyond These 4 Entrepreneurial Cliches

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The word "cliché'' is defined as “a phrase or opinion that is overused and betrays a lack of original thought.” We definitely see a lot of this in the entrepreneurship space.<p>Since the explosion of the Internet, and in the last few years …

Social Media

11 Interview Questions You Wouldn't Think to Ask--But Should

Does an out of the box question help you make better hires? These companies think so.<p>Everyone wants to make better hiring decisions. Most people focus on how well candidates perform in the interview: In theory, if you ask the right questions, you'll get answers that will give you insight into what …

10 Tricks to Write Radically Better Emails

Your email list is one of your business's most valuable resources. A new guide offers a boatload of tips on how to get the most out of it.<p>Think about how much time your customers spend in their email inboxes, and just how many personal details of their lives and relationships are contained there. …