Lennon Ho

59 Flips | 15 Magazines | 5 Likes | 11 Following | 40 Followers | @lennonho | Design the right thing. Design things right.

10 unmistakable habits of irresistible people

Too many people succumb to the mistaken belief that being likeable comes from natural, unteachable traits that belong only to a lucky few — the good …

Self-help

5 Examples Of Rebranding Done Right

No matter how much you love your brand, eventually it may come time to change things up. Your target market may grow uninterested, you may develop a questionable reputation, or new competitive forces may put pressure on you to adapt. When you face these challenges, you only have two viable options; …

McDonald's

A Better Way to Map Brand Strategy

Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and making them central in their category. Central brands, such as Coca-Cola in soft drinks and McDonald’s in fast food, are those that are most representative of their type. They’re the first …

Design Pttrns

UI Design

Material-UI

Why Human-Centered Design Matters

• Partner Content<br>• Author: Dave Thomsen, Wanderful Media. Dave Thomsen, Wanderful Media<p>In 1894, W.K. Kellogg made a discovery that would forever change …

Shiseido CEO Masahiko Uotani on Japanese Beauty Brands Going Global

<i>Editor’s note:</i> <i>Martin Moodie at our content partner The Moodie Davitt Report</i><i> s</i><i>poke to</i> <i>Shiseido CEO Masahiko Uotani about catering to Chinese consumers,</i> …

Chinese New Year

The 7 Types of Marketing Dashboards Every CMO Needs, Part 2

No matter how one arrives at one’s customer segmentations, one must understand both their composition and the differences between them.

Three Steps to Understanding Customer Segments<p>Posted in Customer Retention, Data Analysis on 31 March 2015 by:<p>What is a Customer Segment?<p>A customer …

Does Your Brand Resemble the Old Recliner in the Den?

Research Theory Behind Starbucks Re-branding Success<p>Brand Managers Needs to Recognize When Re-branding Is the Best Option<p>Updated February 28, 2017<p>A …

Marketers Are Aiming to Centralize Their Data

Sometimes the wonkiest changes make the biggest difference.

Understanding Consumer-Brand Relationships

If you’re familiar with Craigslist infamous personals section, then you’ve heard of <i>missed connections</i> and <i>casual encounters</i>.<p>If not, well, you can …

嗨!欢迎来到消费Z时代

How to Design a Millennial Bank

Traditional banking providers aren't prepared to serve Millennials. Here's what retail banks and credit unions must to do to stay relevant.

Banking

4 Key Design Thinking Skills You Can Practice with LEGOs

I found myself at The Berkley Center for Creative Entrepreneurship surrounded by piles of LEGO® bricks. And it was not just for play- it was for …

How to Attract Luxury Chinese New Year Travelers in 2018

<i>This piece was also published on our sister site, Jing Daily. For more information on the business of luxury in China, please visit Jing Daily.</i>In the …

Chinese New Year

American Airlines Puts a Focus on Top-Tier Dining Through Its Flagship Brand

The food one eats while traveling, whether for business or for leisure, can often make or break a trip. For airline and hospitality brands in the …

Programmatic Helps Brands Make the Most of Micro-Moments

Micro-moments are the new battleground for brands. They are intent-driven moments when consumers' preferences are shaped and decisions are made. Here …

4 Important Ways to Tap Into What Chinese Travelers Want

China Luxury Advisors conducts quantitative and qualitative research to better understand global Chinese tourism trends, including frequent “street …

New Shiseido TR unit targets $170m in 2016 | Travel Retail Business

<b>After concentrating its global duty free and travel retail marketing operations in Singapore last October, Japanese global beauty house Shiseido will</b> …

Profit

Amazon's Treasure Trucks Pose Quirky Challenge to Brick-and-Mortar Retailers | eMarketer Retail

Around noon on Thursday, a garish, neon-light adorned delivery truck was parked outside of a Whole Foods store in New York. It looked like it might …

1/5: Consumer behavior change in travel retail - fireside chat with Peter Mohn & Kian Gould

The real world of virtual reality training

For decades, onboarding employees has involved a lecture, an industrial film, or an information booklet, followed by a brief test to make sure your …

Virtual Reality

If You Say Yes to Any of These 7 Questions, You're Much More Successful Than You Think | Inc.com

Sometimes comparisons can be useful... but where your sense of satisfaction and fulfillment are concerned, they're definitely not.<p>Like if you constantly you compare yourself to other people. Do that and it's easy to feel unsuccessful. If you're an entrepreneur and you compare yourself to Richard …

Self-improvement

How to give better design feedback

But giving effective design feedback plays a major role in any successful project. Because design is a collaborative process, designers need clear …

UX Design

Do the 10 Usability Heuristics Still Hold Up Over a Decade Later?

When Jakob Nielsen first introduced the 10 Usability Heuristics in 1994, they were among the only sets of guidelines designers had to reference for …

UX Design