Leona Butler

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SEO is dead. Long live social media optimisation

Search engine optimisation (SEO) was always a flawed concept. At its worst, it means making web content less engaging for the reader but supposedly …

Telling Your School’s Story with Student Testimonials

Date posted: July 19, 2013<p>What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture …

Take the Survey: 2013 EMG MarCom Staffing & Budget Survey of Education Institutions

EMG benchmarks staffing and budgets for central marketing communications units at all types of educational institutions. It’s time for an update to …

Early learning & pre-school education needs a brand makeover – it’s so much more than ‘childcare’

This week, a historic pay case was lodged in Australia that will test the work of the child care educator against industry standards. A number of …

22 Best Marketing Quotes To Drive Your Marketing Strategy

How do you find inspiration?<p>For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive toward a loftier goal.<p>So to help you, I have curated a list of what I believe are the 22 best …

Student recruitment strategy: four universities, five key questions

The key to a successful student recruitment strategy is thinking about "what you communicate, to whom, and how," according to Richard Levin, …

Creative Innovation

Some important facts to help you understand the basics of quality health insurance<p>Having a quality health insurance plan is the best thing you can do …

Perth's top private schools hiring marketing gurus to sell their brand to parents

Perth private schools are spending big dollars engaging market specialists to sell their schools to prospective parents but public schools are taking …

New Study: Email Marketing Actually Works?

It's obvious to most of us now that the digital space is a must for businesses to connect with their consumers. The cool kid in town is social media; …

90% of Customers Will Recommend Brands After Social Media Interactions

A new study conducted by the Internet Advertising Bureau has found that 90 per cent of consumers would recommend a brand to others after interacting …

Public Relations

Why Social Media Matters: School Communication in the Digital Age Kindle Edition

Why is it so critical that school leaders embrace social media? And when you’re ready to start, what’s the best first step? Here’s everything you …

LinkedIn

What does an education marketer need to be taken seriously?

In any educational organisation today you will find a considerable amount of financial and human resources are being allocated to increasing brand …