Lekha Vk

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Design Thinking: A Human-Centered Approach for Pharma

According to Marie Hartmann, Design Director and Partner at Designit, a team with over 300 experts who aim to create experiences that are enabled by …

Artificial Intelligence: Changing the Rules of Marketing

For a number of years all eyes have been focused on the powers of Artificial Intelligence (AI) in business and for good reason. AI has the potential …

Discussions on digital: The mobile present and future

In a wide-ranging discussion, several Silicon Valley leaders discuss the next frontier for mobile, what factors influence conversion on different …

How to Achieve Digital Pharma Marketing Results: Dealing with Disruption

"Disruption creates opportunity for those who embrace change," begins the blurb for the book <i>RESULTS: The Future of Pharmaceutical and Healthcare</i> …

Deloitte Suggests Attempts to Move “Beyond the Pill” Successful

Looking ahead to 2016, global consultancy firm Deloitte throws the spotlight on three key issues for pharma companies as they enter the New Year: …

Janssen Leads on Patient-Centric Innovation

Janssen Healthcare Innovation, an entrepreneurial group within Janssen, the Pharmaceutical Companies of Johnson & Johnson, triumphed at last year's …

Interesting topics for Interesting people

Curated By Gerardo Andres ...<p>0 comments<p>From ]" title="Content Marketing Advice: 50 Tips on Growing a Blog with Content" class="tkcont v22FromSource" …

Don’t Go There Without a Map: 2018 Content Marketing Trends You Need to Know

We’ve all heard that the definition of insanity is doing the same thing over and over and expecting a different outcome. Despite this insight, many …

Marketing

Superior Customer Experiences Start With These 3 Things

In 1997, I was flying out to San Jose, Calif., to attend a meeting that could transform my career. Upon arriving at the airport, I realized I had …

Customer Experience

4 Steps to Consistently Deliver Impressive Customer Experiences

Everything you do in your business has the potential to be remarkable, even areas that seem mundane.<p>Customer experiences are on track to become the great differentiator among brands. One research report from Econsultancy found that customer experience will overtake price and product as the key …

The Case for Story—Why Brand Storytelling Done Properly Always Works

Story, story, story—it has become the ultimate buzzword in marketing. Some proclaim that this is because our economic future depends on storytellers. …

The B2B Marketing Ironies of Our Time

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is …

Marketing

Content Marketing ROI: A $10K Customer for $1K Spend?

How do you predict whether a content campaign will be worth it? It’s a constant battle: executive leadership and check-signers won’t approve a …

Social commerce startup Meesho gets $3.4M Series A to build a reseller network in India

While most of the attention paid to India’s e-commerce boom focuses on big players like Flipkart, there’s another fast-growing sector: people, mostly women, who resell items on social media. Several startups now exist to serve the so-called “housewife reseller” market. One of them, Y Combinator …

Sheryl Sandberg Mastered 3 Presentation Skills in 3 Minutes. And You Can, Too

Being a memorable, persuasive speaker requires building connection, being current and boosting credibility.<p>When it comes to making a persuasive presentation, there are several elements that are core to making it a success. As Aristotle said eons ago, persuasion requires appealing to ethos (trust), …

Creative Content Marketing: 4 Types of Digital Content

Don’t miss these creative digital marketing ideas!Beyond blog posts and social media updates, there are new ways for your business to be showcase …

Marketing

10 Tools To Make Your Sales Team Communication and Collaboration Geniuses

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Communicating and collaborating are two important factors in the world of sales. But we can't do it properly without the right tools behind us.<p>There are plenty that promise greatness these days, especially with the app startup tech boom …

Project Management

The 7 Most Overlooked Opportunities For B2B Marketers In 2017

Life is hectic when you’re a B2B marketer.<p>Between attending meetings, planning campaigns, and publishing endless content, you might have trouble …

Never Mind B2C: How to Start Using Digital Marketing for B2B (With Examples & Tips)

Digital marketing isn’t just for individual customer acquisition and retention anymore — it’s also now a valuable tool for B2B companies. If you run …

As Machines Take Jobs, Companies Need to Get Creative About Making New Ones

Jobs in retail, transportation, manufacturing, and agriculture are highly vulnerable to technological change. Retailers such as Macy’s and The Limited are closing hundreds of stores and cutting tens of thousands of jobs as people buy more and more products online, and others are testing robotic …

The Definitive Guide to Alexa

Founded in 1996 and acquired by Amazon in 1999, Alexa.com was the first free traffic measurement service. It also delivers a variety of other traffic …

Google Analytics

Spanx founder: It's fun to make money -- and to give it away

Spanx founder Sara Blakely is not only good at making money -- she prides herself at giving it away, too.<p>Blakely's slimming bodywear made her America's youngest woman to become a self-made billionaire, according to Forbes. And in 2013, she notched another first: becoming the first female …

Walt Disney World Resort

Sujan Patel gives his top tips for digital marketing and why you should stop calling yourself a 'growth hacker'

With both competitors and potential customers constantly online, digital marketing is one of the main ways to stay ahead. As the co-founder of Austin based agency Web Profits US and over 13 years of industry experience, Sujan Patel knows a thing or two about digital marketing strategy.<p>Last month, …

Entrepreneurs: Here Is How You Can Find Problems to Solve

Before you start building a company, determine the problem you're solving<p>One of the most common (and deadly) mistakes in entrepreneurship is creating a solution before identifying the problem.<p>You might think you have the next big idea, but have you really done the research to see if it could be …

What Is The Best Way To Think Of A Successful Startup Idea?

<i>This question originally appeared on Quora. Answer by Yair Weinberger.</i><p>There is no such thing as "idea" for a start-up, at least not in the sense that …

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always …

Infographics

Scientists turn spinach leaf into working heart tissue

Researchers have managed to turn a spinach leaf into working heart tissue and are on the way to solving the problem of recreating the tiny, branching networks of blood vessels in human tissue.<p>Until now, scientists have unsuccessfully tried to use 3D printing to recreate these intricate …

Spinach

Five Ways To Attract More Customers To Your Website

In a sea of never-ending changes to the digital landscape that we call the internet, there seems to always be a new way to market your business and attract new customers to your website. While newcomers to the field of online marketing seem to chase one strategy after another, the veterans in the …

Marketing

If You Aren't Doing Content Marketing, You're Missing The Boat

The Content Marketing Institute together with Marketing Profs and Curata released an essential study recently.<p>You need to read it.<p>Why? Because it found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Content marketing works, and I’ll …

Marketing

Digital with a Lean Team

<i>A year into my position as Director of Digital at</i> <i>the Jewish Museum</i> <i>of New York, I wrote this essay on digital minimalism now published in issue 20 of</i></i> …