Leighton Interactive

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20 Key Terms Used in the PR Industry

Got PR on the brain? I don't blame you if you do - and if you don't - you should. The PR industry isn't what it used to be, it's evolving rapidly, …

Public Relations

The Dynamic Email Marketing Series Part 1: Capturing Qualified Emails

When it comes to email marketing success, there are four key areas you need to optimize:<p><b>Capture</b> – you’ll need email addresses and associated contact …

Make Your Content Work Smarter: The Pillar Approach

Content is a lot of things. It's informative; it helps your audience understand products, services, and ideas. It's powerful; content has the ability …

Senior Living + Inbound Marketing Go Viral

Walker Methodist is a faith-based, non-profit senior living organization that’s been serving older adults since 1945. They own, operate, and manage …

Nurture, Don't Negotiate: The Fine Art of Selling with Inbound Marketing

The role of the sales professional has changed significantly over the last decade. In the past, you needed to understand every detail of your product …

PR and Inbound Marketing: A Match Made in Heaven

If you're on this site, odds are you've heard about the inbound marketing methodology and the fantastic results it can produce. But have you ever …

Business Blogging and Keeping Your Message Simple

About a year ago, I read a book for professional development purposes. Time and time again, I'm amazed at how much this text has influenced my …

Reflections on Word Choices (And Pigs)

LatelyI’ve been giving a lot of thought to a pig. Bear with me for a moment here - this <i>does</i> relate to marketing. I recently read a book called Esther …

We're Hiring: A Guide to Writing a Job Post on Social Media

Remember when finding a job was as easy as picking up the newspaper and looking through the classifieds? All of the jobs were in one, easily …

We Don't Need More Leads & Other Fallacies You May Believe

You might be telling yourself that everything is fine when you really know that if you had a little more time, and a little more help, you could …

What's A Good Call-To-Action Click-Through Rate?

I was analyzing the Click-Through Rates (CTRs) on the CTAs for one of our clients and I thought to myself, “Self, what’s a good click rate for these?”<p>…

10 Marketing Ideas for a Small Budget

If you're a company with limited marketing resources, don’t worry. There are still a lot of ways you can get marketing exposure with a small budget. …

You Don't Have a Business Blog & It's Costing You

Whether your business doesn't have a business blog at all or does have a business blog that's poorly maintained, this piece is for you. Blogging is …

Build Customer Loyalty by Doing the Right Thing

I am fiercely loyal to my local cellular provider. I’ve been a customer since Bill Clinton was in office. That’s a mighty long time to stay with one …

Mead Metals: When Industrial Goes Inbound

In the last quarter of 2016, two businesses collided and began to seize the opportunity for improvement. Mead Metals, Inc. is a metal service center …

Leighton Broadcasting: We Inbounded Outbound Marketing

Media in the United States has undergone an impressive transformation in the past six decades. During that time, media, marketing, and advertising …

Transworld Minnesota: Started At The Bottom, Now We're Here.

In May 2016, Transworld Business Advisors of Minnesota approached Leighton Interactive as a new business franchise with some substantial goals. They …

iJetColor by Printware - It Started with an Audit

iJetColor by Printware first learned about Leighton Interactive in September of 2016. At that time, Tim Murphy, president of iJetColor by Printware, …

Inbound Marketing is Future Proof

Is there any other industry that's more swift than marketing? It seems to change with the seasons, as quick as the Target Dollar Spot redistributes …

Perseverance, Graphic Design, & Beginning Again

I was 31 when I decided to go back to school. My first attempt at college was quite disastrous, almost as much so as my second attempt. With the …

What's the Deal with Continuous Website Improvement?

Does the thought of updating your website give you anxiety? How about a complete redesign from the ground up?<p>OMG. I bet you just threw up in your …

Tried & True: What to Always Keep in Your Marketing Strategy

Do you remember rotary dial phones? We had pagers, programmable cordless phones, and the first thick-as-a-brick mobile phones. And now today, few of …

How to Stop Your Conversion Process in Its Tracks (Hint: Don't)

You've designed an amazing campaign but you're not quite hitting the numbers you were hoping for. Assuming that you have the utmost confidence in …

How to Delight Current Customers with Social Media

Attract, convert, close, delight. If you know anything about inbound marketing, you know those four steps are the key to creating long lasting …

Blogging Tips: Shorten Your Paragraphs to Engage Your Reader

Recently, I was thinking about the qualities of blogs I enjoy reading and considering how I can adopt those qualities into my own writing on behalf …

How to Set a SMART Goal for Marketing

To properly frame the importance of a SMART goal, I’d like to start at the beginning. When establishing a business, you decide what you will do, who …

4 Lessons Learned in a Year of Content Creation

For nearly a year and a half, I've been fortunate enough to be a full-time writer for a pretty awesome marketing agency. In that year, I've grown in …

The Inbound Curve: Common "Issues" New Clients Face

What if I told you it was all <i>normal</i>? Thatwaryfeeling in your gut and that struggle to hand over the reigns are the exact things you should be feeling …

Why Paid Visits Aren't Nearly as Valuable as Organic Traffic

By now, you could probably tell me in your sleep that traditional marketing operates like a crop duster – spraying the message on a segment of the …

50 Content Marketing Acronyms to Know in 2017

Every industry has its own list of acronyms and jargon. Marketing is no different. In fact, and I may be biased here because I work in the industry, …