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By Leigh Connelly | Keeping you up to date  with inbound marketing, social media marketing, and content creation strategies

Report: Brands are falling for fake Instagram influencers - Digiday

Fraud is becoming a real problem in influencer marketing, an industry that is valued at over $1 billion.<p>One way fraud often appears is through bots. …

Marketing

Using Social Media to Drive In-Store Purchases: The New Frontier

For years, the so-called holy grail of marketing has been attribution. Despite the massive reach and precise targeting inherent in our digital …

Advertising

10 Tips for Creating an Online Marketing Strategy to Consistently Bring in Customers

Creating an online marketing strategy to get more customers can be a great step for your business. But creating an online marketing strategy that …

Digital Marketing

25 Tactics to Make Sure People See Your Content: This Week in Inbound Marketing

This week in inbound, we take a look at a new Facebook update, twenty-five ways to make sure people see your content, and we'll look at how long …

Inbound Marketing

What is Content Amplification?

The role of content in a digital marketing strategy has not diminished in importance. Having a robust content plan that includes frequent publishing, …

Digital Marketing

The Ultimate Guide to Content Marketing Channels: Audio & Visual

Good old-fashioned text will always have its place in content marketing, but there’s no denying the allure of content that stimulates our eyes and …

Digital Marketing

How to Optimize Your WordPress Site for 2018 and Beyond

27707 / PixabayBefore creating your website, you’re probably thinking about how to separate yourself from the rest effectively. Millions of users …

Digital Marketing

11 Powerful Approaches to Marketing Highly Unsexy Products

The appeal of some products is obvious. It's not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a …

Marketing

7 tips to improve copywriting skills | Inbound Marketing

Writing brilliant copy will enable you to build a better rapport with your audience, and since this is an essential part of encouraging a flow …

Digital Marketing

5 Helpful Content Tools and Sources for Digital Marketers

Feeling like a hamster on the content treadmill? These sources can help.<p>Content creation can be a challenge all its own. But, what do you do when the content you're creating isn't driving leads or helping you optimize for specific keywords?<p>What happens when you feel as though you're on the content …

Digital Marketing

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

<b>Social media is changing.</b><p>It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, …

Social Media Marketing

Content Marketing: The Missing Piece in Your Brand

<b>By Malte Kramer, CEO of The Luxury Presence</b>Your properties define your brand. But they don’t complete it.Top real estate agents round out their brand …

Marketing

The Truth About Keywords

In today’s SEO, the place of keywords within Google’s algorithm has changed. This change, however, is directional, maintaining the relevancy of …

8 Ways Content Marketers Can Avoid Writer's Block

Even people who dedicate most of their day to writing will face writer’s block every now and again. This is all part of the game.<p>While this may be something you expect from time to time, you can’t let it hold you back for too long. If you do, you could waste hours of time doing nothing more than …

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Truth and Lies About Cold Calls, Cold Emails, and Advertising

Doing a lot of cold calling, cold emailing, and advertising?The trouble with blogging is you’re always in the middle of the discussion. There’s not …

Digital Marketing

Setting The Right Expectations With Inbound Marketing

Shutterstock<p>When it comes to introducing our clients to inbound marketing, the biggest question we get is, “Does it work?” For many companies, the concept of digital marketing is still novel and overwhelming, thus inbound gives a “too good to be true” vibe. The reality is that inbound marketing …

5 Reasons Why Inbound Will Dominate Marketing in 2018

Inbound marketing is already the talk of 2017, and its necessity will only grow further into 2018 and beyond. The theoretical approach to inbound has …

Here Are Six Popular Types of Digital Marketer for Branding

Digital marketing has been increasingly important for product branding. Digital marketing refers to a marketing effort that takes advantages of …

How-To Videos Among the Most Watched on YouTube

Want to drive more traffic to your YouTube channel? Make sure you upload more how-to videos because they are among the most watched on the site.This …

Small Business

Inbound marketing KPIs come third

Cameron Conaway<p>Inbound marketing methodologies are becoming more understood and therefore more ubiquitous.<p>It's easy to see why.<p>Companies that do …

Applying Usability Concepts to Your Content Marketing

bavarian_web_solutions / PixabayIn usability circles, the concept of red routes is used to help prioritize the most important features of a website’s …

Digital Marketing

10 Tips for Looking into the Future of Your Small Business

Small business owners have to constantly look toward the future in order to retain long-term success. This means keeping an eye on tech trends, …

Small Business

This Week in Content Marketing: The Solution to Facebook’s Fake News Problem

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you</i> …

U.S. Postal Service

How to Automate Your Business Using These 5 Simple Tools

Automating business is necessary to entrepreneurs although you are managing your business with professional staffs. One of the best marketing strategies nowadays is running a successful business through customer relationship management (CRM).<p>This could help you increase your revenues through …

Small Business

6 must-have social media listening tools

The key to mastering social media is knowing your audience: what they want and when they want it.<p>A strong social media presence is a must for …

The pros and cons of creating niche content | Inbound Marketing

Creating stacks of content that slot perfectly into a niche topic will position you as an expert in your field. Owning this particular niche is a …

6 Tips To Create A Blog That Drives Sales And Boosts User Engagement

Way back before content marketing became a buzzword, it used to be that the simple fact of having a blog was enough to make brands feel they were doing a thorough job with their content efforts. These days, it’s clear that mediocre blog content is no longer enough to draw readership, shares, and …

Digital Marketing

The Impact of Social Media Influencers on Small Business

Posted By Francis Rey on Jul 12, 2017 | 0 comments<p>Word of mouth is still the king of marketing. Consumers continue to trust referrals from people …