The Writer Content

By Leigh Connelly | Keeping you up to date  with inbound marketing, social media marketing, and content creation strategies

Study: Social media ads increasingly less popular among viewers

Americans have a dimming view of online advertising.<p>That’s the gist of a new report from Sprout Social, a social media monitoring and management …

This 42-Second Podcasting App Is Creating the First Generation of Audio Influencers

The newest social media craze is driven by audio. Here's what you need to know about HearMeOut, and why you may want to add it to your marketing toolkit.<p>Listen up! The latest social media craze is upon us, and we can enjoy it even without endless puppy filters--or any visual filters, …

Brand Slam is a new show about fast food and wrestling

The fast food feud starts tonight at 7PM EST<p>Brands. They’re all around us, and their power is beyond measure. But which brand is best? We can make feeble attempts to rank fast-food chains, gaming franchises and ’90s sitcoms, but there has been no way to know for sure. Until now. Welcome to Brand …

4 Ways To Grow Your Content Marketing Reach Via Flipboard

Publishing and promoting content on Facebook, LinkedIn and Instagram is commonplace. But the social media world is far broader than the networks …

How this 34-year-old dad made $1 million off a simple Fiverr side hustle

A little over five years ago, Joel Young found himself in a situation many American families are facing: He was deeply in debt with an unpredictable …

Forget Facebook? Why Marketers Are Embracing Pinterest and Instagram

Facebook’s News Feed is a lot of things, but these days, it’s rarely inspirational.<p>With 2.13 billion monthly users, Facebook has more reach than any …

How to Use YouTube to Market Your Business

Since it’s introduction in 2005, the video sharing/social media site YouTube has become an indispensable advertising and marketing tool for …

This new analytics tool for Gmail is actually really impressive

So how can typical Gmail users leverage email analytics data?<p>These are some of the most common applications:<p><b>Employee tracking and monitoring</b> — In some ways, EmailAnalytics belongs in the same ranks as Toggl and TimeCamp, apps that actively monitor employee time expenditure and performance. The app …

Apps

Steve Jobs Was the World's Greatest Salesman Because He Answered the 1 Question on Everyone's Mind

Once you realize your customers don't care about your 'product,' you'll be more likely to make a sale.<p>I'm looking at an intimidating 800-page binder as I write this article. It contains confidential information about a new product category. When I prepare the company's leaders to launch the …

11 First Sentences That Guarantee the Rest of Your Email Won't Get Read

Even if your intentions are professional and sincere.<p>Imagine you get this email. You don't know the sender, but you open it anyway. How long would you keep reading?<p>Dear Jeff,I hope you're having a great President's Day! I definitely am. Even though I'm spending a little time at work right now, I …

When You’re a ‘Digital Nomad,’ the World Is Your Office

On the far eastern edge of Miami’s Little Havana, beyond a tall black gate, sit four century-old wooden buildings made of strong Dade County pine, arranged around a courtyard with a pool. Letters on the frontmost building’s pale yellow facade identify it as the Miami River Inn. One of the city’s …

Roam

Road Map to Success: Resources to Refresh Your Content Marketing Program

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you …

Facebook News Feed Armageddon Survival Guide: 6 Loopholes to Stay Alive

It's time for companies to re-think their Facebook marketing strategies.<p>Last week Facebook declared organic post reach dead for pages. Publishers and brands who used to connect to people via their Facebook pages need to re-think how to engage with people on the platform going forward.<p>Of course, you …

This Simple Approach Will Make You An Extraordinary Writer

<b>Do you know what separates the ordinary writers from the extraordinary?</b><p>Beginning at Johns Hopkins in 2012, I spent half a decade pondering this …

Academic Research

‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge

If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon.<p>The social network is changing its news …

Digital Marketing in 2018: Advanced Strategies and Tips for Best Results

While investing in paid advertisement, choose the platform carefully and understand where your audience is more active<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>We are heading towards 2018 and one …

Top 10 Content Marketing Articles of 2017

Content marketing – the art of attracting customers to your brand because your content is that good – has really come into its own in 2017. No longer …

Your Three-Step Road Map to Creating Viral Content [Infographic]

Making content go viral is the holy grail of every marketer. And although there's no magic trick to make it happen, there are steps you can take to …

Amid Facebook’s Troubles, Message to Advertisers Stays Consistent

“I want to start off with our mission,” Carolyn Everson, the vice president of global marketing solutions at Facebook, said this week as she faced a crowd of marketers from the stage of a theater in Times Square. Ms. Everson was there to extol the potential of video advertising on Facebook site and …

Report: Brands are falling for fake Instagram influencers

Fraud is becoming a real problem in influencer marketing, an industry that is valued at over $1 billion.<p>One way fraud often appears is through bots. …

Using social media to drive in-store sales

Mobile and social media are helping to drive $1.5 trillion in in-store sales.<p>For years, the so-called holy grail of marketing has been attribution. …

10 Tips for Creating an Online Marketing Strategy to Consistently Bring in Customers - Small Business Trends

Creating an online marketing strategy to get more customers can be a great step for your business. But creating an online marketing strategy that …

25 Tactics to Make Sure People See Your Content: This Week in Inbound Marketing

This week in inbound, we take a look at a new Facebook update, twenty-five ways to make sure people see your content, and we'll look at how long …

What is Content Amplification?

The role of content in a digital marketing strategy has not diminished in importance. Having a robust content plan that includes frequent publishing, …

The Ultimate Guide to Content Marketing Channels: Audio & Visual

Good old-fashioned text will always have its place in content marketing, but there’s no denying the allure of content that stimulates our eyes and …

Social Media

How to Optimize Your WordPress Site for 2018 and Beyond

27707 / Pixabay<p>Before creating your website, you’re probably thinking about how to separate yourself from the rest effectively. Millions of users …

11 Powerful Approaches to Marketing Highly Unsexy Products

The appeal of some products is obvious. It's not hard to understand the attraction of an appetizing cheeseburger, a new action movie, or a …

7 tips to improve copywriting skills

Writing brilliant copy will enable you to build a better rapport with your audience, and since this is an essential part of encouraging a flow …

5 Helpful Content Tools and Sources for Digital Marketers

Feeling like a hamster on the content treadmill? These sources can help.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content creation can be a challenge all its own. But, what do you do when the content you're creating isn't driving leads or helping you optimize for specific …

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