Leah Caldwell

584 Flips | 33 Magazines | 1,838 Likes | 16 Following | 96 Followers | @leahvcaldwell | Digital strategist, marketer, writer, graphic & web designer, fundraiser, chess business entrepreneur, intuitive reader & teacher, proud Aussie :)

10 things parents should do to prepare their daughters for puberty

Sex educator Al Vernacchio strides into the room wearing a superhero outfit: A blue top with “POW” emblazoned across the chest in a bright yellow starburst. Shiny gold arm sleeves. A blue mask over his glasses. His cape billows behind him.<p>No, it’s not Comic-Con, though his “cosplay” is on point. …

Parenting

How to run: everything you need to know

Whether you are new to running or want to improve your pace, here’s how to get going<p>Why I run: ‘It’s painful, repetitive, boring. And afterwards, you’re fully alive’<p>Running is a fantastic way to get fit. You don’t need much kit, you can do it anywhere (within reason) and it’s available to you all …

Exercise

A Modern Guide to Social Media Content Marketing, Part 1: Introduction

<i>This is the first installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four”</i> …

9 Gross Things Every Contact Lens Wearer Seriously Needs To Know

No matter how careful you are, germs are everywhere, guys. Think about it: on your hands, eyelids, face, everywhere. But when these germs get on contact lenses, they can invade the eye. And when “the many different types of bacteria, viruses, fungi, and other microbes get on contact lenses, they …

You Asked: What Causes a Miscarriage?

Any discussion of miscarriage should start with the stats, which are eye opening.<p>Most Americans think lost pregnancies are rare, according to …

How Instagram and Snapchat Are Distorting Your View of Entrepreneurship

Your biggest misconceptions on entrepreneurship might be coming from social media. Here's how to avoid them.<p>Working with entrepreneurs has been one of the most interesting things I've done in my career. Particularly because I've been working in this space for nearly 10 years, before it was cool and …

How To Start A Partnership With A Social Media Influencer

Influencer marketing has developed significantly over the past several years. When first introduced, most marketers saw it as a gimmick—a valuable gimmick, but a gimmick nonetheless. Now, online marketers are starting to see influencer marketing as less of a “get rich quick” scheme and more as a …

Public Relations

Why You Should Be Using Twitter for Business Communication? | ITX

If you’re using Twitter for business communication, then you will get something that any business owner is actively looking for, which is an …

Small Business

4 Facebook Ad Targeting Methods for eCommerce Success

As any marketer knows, Facebook is one of the most powerful advertising tools on the market. The dynamic platform has over 1.7 billion monthly active …

Marketing

Stop Trying to 'Create' Authenticity on Social Media

Real conversations and relationships are a two-way street.<p>There's been a lot of talk about authenticity in marketing. With younger generations' increasing awareness of advertising practices (particularly those astute Millennials!), marketing executives are hard-pressed to create a sense of …

Do you confuse ‘brand’ with ‘branding’?

Your brand is both a mirror and a window: It reflects how you see yourself, and it’s how the outside world looks at you.<p>To extend the analogy, the …

6 Bad Diet Habits–and How to Break Them

Here’s how to replace negative routines with positive ones to shed unwanted weight for good.

Nutrition

7 signs of cervical cancer that women need to observe

For women, cervical or cervix cancer can be deadly. While statistics about this cancer is frightening, cervical cancer can be prevented, and treated …

Cancer

3 Ways to Use Psychology in Your Social Media Marketing

Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological …

Social Media Marketing

Brain scans find protein a marker of Alzheimer's decline

WASHINGTON (AP) — Scientists are peeking inside living brains to watch for the first time as a toxic duo of plaques and tangles interact to drive Alzheimer's disease — and those tangles may predict early symptoms, a finding with implications for better treatments.<p>It's not clear exactly what causes …

What Snapchat Means For The Future Of Social Media

I love Snapchat. I’ve gazed into the crystal ball, so to speak, and the future of social is changing.<p>I don’t stand behind media hype, but I strongly believe that the business model of Snapchat is going to change the way we interact in social based entirely on the performance of the platform.<p>That …

Customer Service

Hear Two Strong Female Role Models Share Their Personal Stories of Mental Illness | Women's Health

Amy Keller Laird, the Editor-in-Chief of <i>Women’s Health</i>, opens up about her own struggle with obsessive compulsive disorder in the pages of the May issue. “We had to be involved, personally, or else it would just be another story with a bunch of stats and everyone's heard that,” says Amy on</i> …

Could a Pill to Cure Alzheimer's Disease Become Available Soon?

Image source: Anavex Life Sciences.<p>Recently, two women in Melbourne with Alzheimer's disease found themselves able to complete complex tasks they haven't been capable of for some time. One woman found herself suddenly able to play the piano again, and another the ability to paint.<p>Image source: …

Biotechnology

What blind people see when they dream

He can close his eyes and run his fingers across a few lines of braille or wear an eye mask and gain a sense of what it's like to navigate the world without sight, but the experience is nothing but a pale facsimile.<p>The sighted must simply listen to and learn from those who are blind.<p>They can …

Millennials Now Outnumber Baby Boomers So Watch Out Old Man

There are now roughly 75.4 million millennials living in the US.<p><b>Read:</b> <b>I Hired a Millennial Life Coach</b><p>Move aside, Baby Boomers, you are now outnumbered.<p>Millennials—the generation of social-media obsessed, porn-loving citizens who were raised on Krazy Bones, Street Sharks, and Ecto Cooler—have just …

What Is a Yoga Sun Salutation and How Do I Do It?

Fredy Soberanis<p>Tadasana<p>Start in a standing position with big toes touching and heels slightly apart; outer edges of feet are parallel. Relax arms on …

Researchers Discover Compound That Reverses Alzheimer's and Parkinson's Symptoms

<b>Study in flies could have major implications for human disease.</b><p>Alzheimer’s and Parkinson’s disease are the two most common neurodegenerative …

5-Step Plan for Making Exercise a Habit

Exercise has immense benefits, from cardiovascular fitness to lowering stress, but how do you to find the time, motivation, and consistency to get …

Exercise

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<i>Written by Elle Paula; Updated March 28, 2018</i><p>Proper nutrition is complex, and exact recommendations depend on the individual. When determining the proper nutrition, you must consider your weight, height, age, gender and activity level. While the best nutritional plan is individualized, six major …

Can this app change schizophrenia treatment?

<b>(CNN) —</b> People with schizophrenia often say the disease is an isolating one. They can struggle to connect with loved ones or to find people who understand what they're dealing with. But a new app might help them find the support they need to improve their lives.<p>For Rhiannon Crandall-Martin, the …

Mental Health

6 Healthy Alternatives to Your Favorite Junk Food Snacks

French fries, candy bars, cookie dough—nothing ever measures up to the taste of the real thing. Until now. Trick your taste buds with these …

9 ways you can use your smartphone to reduce stress

However, there are some ways your smartphone can reduce your stress.<p>These are some of my favorites, accompanied by the psychological rationale behind why these smartphone features are stress reducers.