Business Re-Outlook

Up, up, and Away: the luggage upstart taking on industry giants

With $50 million in fresh funding, a magazine, a podcast, and a suite of new products, can Away pivot from hip suitcase maker to a millennial travel platform?<p>On my recent vacation to Italy, I played a little game: Whenever I was passing time, drinking a macchiato at a café or resting my feet after …

No One Can Copyright These 15 Things, and They May Surprise You

What is copyright?<p>In short, it’s a legal right for content creators. Copyright applies to billions of pieces of content on the web and in the real …

What's in a Name? For a Business . . . Oh, Everything.

A naming expert lists 10 things you need to consider before rolling out your company's new moniker.<p>8 min read<p>Among the numerous companies I've founded and the thousands of entrepreneurs and small business owners I've met from around the world, I've discovered this one thing we have in common: We …

8 Ways to Pick a Great Name for Your Business

It's just as important as naming your baby.<p>2 min read<p>In this video, Entrepreneur Network partner Patrick Bet-David explains eight strategies you can use to come up with a great name for your business. This name will set the tone for your brand and help shape how your customers and audience view …

This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

The founder of PolicyGenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.<p>2 min read<p><i>This is an episode of our podcast</i> Problem Solvers<i>. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business</i> …

How to Name (or in Some Cases, Rename) Your Company

Naming a company is hard, and founders often get it wrong.<p>4 min read<p>This story appears in the May 2018 issue of <i>Entrepreneur</i>. Subscribe »<p>Jennifer Fitzgerald is co-founder and CEO of Policygenius. But in 2013, when her company was starting out, it had a different name: KnowItOwl.<p>“We thought it was a …

Google’s astounding new search tool will answer any question by reading thousands of books

Vancouver, British Columbia, Canada<p>Imagine if you could gather thousands of writers in a circle to discuss one question. What would optimist Thomas L. Friedman say about intervening in Syria, for example? Would chaos theorist Santo Banerjee concur?<p>Google now has a way to convene that kind of …

The state of programmatic advertising, in 5 charts

It’s common for marketers to talk up their willingness to pay more for the context and quality of ads now that chasing the cheapest media impressions …

AVC

In the blog post announcing changes at SV Angel last week, the SV Angel partners wrote:<p><i>The amount of money raised in seed rounds has doubled and</i> …

SEMrush Overview Reports | SEMrush English

Getting Started - Let's Encrypt - Free SSL/TLS Certificates

To enable HTTPS on your website, you need to get a certificate (a type of file) from a Certificate Authority (CA). Let’s Encrypt is a CA. In order to …

Moving your website to HTTPS / SSL: tips & tricks

In 2014, we decided to switch over to the (now) commonly-used HTTPS to encrypt sensitive data that’s being sent across our website. This post …

A Novice's Guide to Search Engine Optimization

Do you ever think about the world’s most popular websites and wonder, “How do they do it?” Not only do they get millions of page views a month, but …

Sriracha Is for Closers

Welcome to WeWork, the eight-year-old, $20 billion “shared space” nerve center of the New New Economy—in which the corporate ladder has been replaced by a rent-a-desk, the benefits package consists of free WiFi and La Colombe, and the retirement plan is IPO or bust. But hey, at least there’s no one …

Stop Using Excel, Finance Chiefs Tell Staffs

Ubiquitous spreadsheet software that revolutionized accounting hasn’t kept up, CFOs say<p>By<p>Tatyana Shumsky<p>Tatyana Shumsky<p>The Wall Street Journal<p>Biography<p>@MissShumsky<p>Tatyana.Shumsky@wsj.com<p>Adobe Inc.’s finance chief Mark Garrett says his team struggles keeping track of which jobs have been filled at …

Marketing Is Not About Your Company’s Values

It’s about your <i>customer’s values — and aspirations</i><p>Marketing is <i>really</i> about how customer values translate into aspirations, insecurities, fears and …

Almost all the US jobs created since 2005 are temporary

The conventional full-time job is disappearing.<p>Survey research conducted by economists Lawrence Katz of Harvard University and Alan Krueger at Princeton University shows that from 2005 to 2015, the proportion of Americans workers engaged in what they refer to as “alternative work” jumped from 10.7% …

Digital Ads Are Tired. Here's What Smart Businesses Are Doing Instead

Brands are shifting more of their spending into things like experiential events, live social media campaigns, and influencer marketing.<p><i>How effective is Google AdWords? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand</i> …

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Bridging the Boomer-Millennial Generation Gap in the Workplace

Boomers and millennials each bring great things to the table. So how do you get the best out of both generations?<p>Tension between different generations in the workplace is probably as old as work itself, but when it comes to baby boomers and millennials bumping elbows, the chafing seems particularly …

How Our Company Put HubSpot To The Test

We did an experiment to find out if HubSpot is really all it's cracked up to be. Here’s what we found out.

A Week In The Life Of A HubSpot Inbound Marketer

<b>Have you ever started something completely new? Like learning a foreign language or taking up scuba diving?</b> You probably knew going in that you would …

Download Guide: Inbound Marketing In A Nutshell

If you're looking for a simple, yet powerful way to explain inbound marketing and the benefits it may have for your company, download this slightly …

The Beginner's Guide To Inbound Marketing

If you're new to this whole "inbound marketing" thing, this free white paper will get you up to speed fast.

A 19,000-Word, Step-By-Step Inbound Marketing Plan

<b>This is our super secret strategy for making inbound marketing work for our clients and ourselves. (Yep, you’ve just hit the jackpot.)</b><p><b>An Introduction</b></b> …

‘Bullshit can work’: Advertising’s real fraud problem

Advertising has a fraud problem, but it’s not the one with bots and non-viewable impressions. Talk to anyone in the industry long enough and they’ll …

If You Want More Loyal Customers, Science Says You Should Do This

Getting a base of loyal customers is hard. Make it easier by applying this simple, scientific principle to your business efforts.<p>The process for gaining diehard, returning customers can be a long, brutal journey. Additionally, we as entrepreneurs, aren't always the most patient type of people.<p>So …

The 7 Books Microsoft CEO Satya Nadella Says You Need To Lead Smarter

The well-read CEO recommends books that have informed his own thinking and that of his team at Microsoft in formulating the company’s turnaround.<p>If you spend time with Satya Nadella—as I did on several occasions this year while researching our new cover story on the dramatic impact he’s had on …

Blueshift: The Tech Startup Using A.I. To Shift How Marketers Engage Consumers

Founded in 2014, Blueshift is an industry-leading marketing technology company that specializes in using artificial intelligence to help businesses implement audience-of-one targeting. Using their proprietary technology, the startup equips B2C marketers with the tools to automate their targeting …