Lucy Hemingway

40 Added | 3 Magazines | 2 Followers | @lchemingway | Keep up with Lucy Hemingway on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lucy Hemingway”

This Swedish Subway Ad Understands How Hard It Is To Keep Your Hair Nice When The Train Blows Past

The curious dual nature of public transportation means that the arrival of a subway train is met with both the thrill of knowing that you don’t have to wait in a station anymore, and the unpleasant experience of dealing with a train that’s about to zoom by you, blowing your hair and screaming in …

Black and White Photography of India

Austrian photographer Josef Hoflehner brought from his many trips all around the world, a series of Indian landscapes’ photos in black and white. The …

These Zero-Impact Tree-Inspired Houses Will Blend Right Into The Forest

Covered in solar panels and made from a wooden frame, it would be hard for these tree-shaped homes to get any greener. This housing plan could make living in the ‘burbs a joy.<p>Konrad Wójcik thinks a little urban sprawl could be a good thing. The Denmark-based architecture student has reimagined how …

UKTI helped me turn my business into an international brand

MP Margaret Hodge’s cross-party public accounts committee recently warned that the government will miss their ambitious 2020 export growth targets, …

How To Write A Press Release That Doesn’t Completely Suck

Love them or hate them, press releases aren’t going anywhere. So here’s how to create one that people will actually want to read.<p>Nearly 100 years old, it has been flogged, beaten and pronounced dead so many times, you would think it would finally succumb.<p>We’re talking about the press release, also …

Writing

What To Do When You Run Out Of Ideas

Out of ideas? Stop racking your brain: Take a deep breath and reflect.<p>I had a friend ask me if I ever run out of ideas of things to write about, because my blog gives the impression that I don’t.<p>Well, I do.<p>I often have lots of ideas, but there are many times when I have none. I thought it would be …

Social Media

6 Social Media Tips That Will Improve Your Marketing

Do you know when you need to put a period in front of your tweets? Bring your social media strategies up to speed with this useful list of unique tips.<p>When it comes to helping you out with social media, we often like to categorize things. For example, we’d write about the optimal timing of your …

Marketing

Mobiles will account for 5.9% of total global ad spend in 2018

This will then correspond to 19.3 per cent of the total online advertising market or 5.9 per cent of the total global ad spend for all media, …

6 Ways To Define Your Workspace At Home

If you’re ever had the opportunity (some might say misfortune) of working from home, you know that the distractions are endless. Every time you look up from your computer, there’s a stack of personal mail that needs attention, a glass that should be washed or a household member eager to tell you a …

Equinox Equates Toned Muscles With Mischief In New Campaign

https://www.youtube.com/watch?v=03CjrX6Zr1U<p>The champagne bottles are empty, the hangover has subsided and now you’ve got to own up to that New Year’s resolution, once boldly proclaimed while scarfing down a Santa’s workshop worth of chocolate and other holiday treats. Exercise.<p>Wieden + Kennedy’s …

5 Tips To Help You Raise More Money For Your Favorite Charity In 2014

It’s great to write a check to your favorite charity. But – as in business – it’s even better to find ways to scale your impact. Raising money may sound daunting: <i>How do I get started? Where do I find the time?</i> But it doesn’t have to be. Here are five tips that Mike Ambassador Bruny – nicknamed …

Inside The Social Media Strategy That Made Batkid Go Viral

Virality takes work, even when you’ve got a 5-year-old superhero and an entire city on board. Here’s how the firm that plotted the course of the most heartwarming 600,000 tweets of the year did it.<p>On November 15th, a five year-old named Miles Scott barreled into public consciousness as Batkid, a …

Oscar Winner William Monahan On How To Write Unforgettable Dialogue

William Monahan, the Academy Award-winning screenwriter of “The Departed,” shares invaluable insight on character-driven dialogue, incorporating speech patterns, and the screenwriter as a performer.<p><i>“I don’t want to be a product of my environment. I want my environment to be a product of me.”</i><br>–Frank …

7 Things Your Social Media Consultant Should Tell You

Anjali Mullany (Fast Company’s social media editor) exposes social media consultants.<p><b>If social media</b> consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining <i>Fast Company</i> last spring, I was the social media editor at the <i>New York Daily</i> …

Public Relations

3 Tips On Turning Your Social-Media Strategy Into Real-Life Brand Engagement

Companies like Nike, Bonobos, and Zappos have figured out how to engage customers not just online but in real life. Here’s how they do it.<p>Ten to 20 years from now, the year 2012 will be defined as the year that social took over all things media. We as consumers had the two-way communication tools …

Marketing

Best Holiday Gifts For Skiers And Snowboarders 2013

My annual weeklong series of gift guides started on Black Friday with ideas for golfers. As I continue with gift lists aimed at specific enthusiasts, today is for skiers and snowboarders, and then I’ll tackle wine and spirits, gifts for cyclists, and for travelers, with the best specific …

Feeling Anxious? Why Trying To “Keep Calm” Is A Terrible Idea

Don’t keep calm and carry on. Instead of fighting your body’s natural reaction to anxiety, embrace your amped-up state, and reframe your anxiety as excitement. Here’s how.<p>A strange sign has found its way to walls across our country: Keep Calm And Carry On, a World War II-era Britishism that’s …

Mindfulness

Five ways to improve your email marketing campaigns at Christmas

The weather has turned, the evenings are growing ever darker and the most commercially critical time of the retailer’s year is here.<p>For many …

How Creativity Works–And How To Harness Its Power

Creative ideas don’t just come out of the blue. Creativity is often a process of taking existing ideas and remixing them.<p>I’m continually trying to create new things, from new blog posts, to books and courses and novels, to new ventures.<p>And as I create these things, I’ve been watching my creation …

Creativity

Raise Up Your Flag! Why The Best Marketing Always Takes A Stand

Your business doesn’t need a hollow manifesto. It needs an unwavering message and a foundation for success. It needs a rallying point.<p>Do you remember in medieval times (me neither, but stick with me) when you were in battle, possibly losing or confused, and then someone would hoist your flag?<p>You’d …

Selling

How Creating A Better Bucket List Becomes A Blueprint For Living Your Best Life

What do you want to do before you die? Go to Mars? Skydive? Climb Everest? Be ambitious: a good bucket list should grow over time, not shrink. Just like you.<p>A few years ago, Pat Palumbo, a Westchester, New York-based real estate agent, faced some major health problems. She recovered, but “having …

New Orleans

5 Powerful Exercises To Increase Your Mental Strength

<i>The following guest post is by Amy Morin, a licensed clinical social worker in Lincoln, Maine. In addition to working as a psychotherapist, she is also an adjunct college psychology instructor and she serves as About.com’s Parenting Teens expert.</i><p>Psychology often discusses mental health — but what’s …

A Flowchart To Help You Decide Which Board Game To Play

Tired of using conventional methods to decide which board game to play? Do you have so many board games that deciding which one to play takes twice …

Why Google Sells More Than Newspapers, Magazines

The CEO of Business Insider, Henry Blodget, at BI’s Ignition event showed a slide in a presentation titled The Future of Digital: 2013, that indicated that for the first quarter of 2013 Google had more ad revenue than newspapers and magazines.<p>Why does Google gobble up more ad revenue than all of …

How to Leverage Digital Marketing in the Healthcare Industry

The widespread distribution of digital technology has changed the nature of marketing. Businesses are now moving away from the distribution of …

How to Convert Casual Blog Visitors Into Dedicated Subscribers

Find out how to turn those casual blog readers into dedicated, valuable subscribers who keep coming back.

Hashtags Make Your Facebook Posts Less Likely To Go Viral

Facebook‘s recent new features have been taking some clear cues from Twitter, no doubt making many marketers happy: Sponsored posts! Hashtags! Trending topics! All provide more ways to get your content in front of more people.<p>But are they actually effective at attracting more eyeballs? With …

Viral

Is Google a plus for content marketing?

Why Google+ might (or might not) be the best place to market web content, how comments can undermine balanced presentations, and another look at Vine versus Instagram video – or could YouTube beat them both?<p>Which is the best social media network for marketing endeavours? Google+, the newest of the …