Luis Gaitán

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The World Cup ad ‘Sweet Sixteen’

<i>James Cooper, head of creative at Betaworks, knows more about World Cup ads than you</i><p>The World Cup is upon us. What for some people, most people in …

The Beautiful Branded Game: See The 12 Best 2014 World Cup Ads

The first whistle hasn’t yet sounded but brands have already been playing their World Cup games for months. And it’s no wonder. Marketers fork over more than $1.35 billion to FIFA for first dibs on the eyeballs of the 300 million soccer fans around the world who, starting June 12, will be watching …

Infographic: Who's the Audience? FIFA World Cup Edition, May 25

In our last ‘Who’s the Audience?’ post, we highlighted two brands, Adidas and Nike, that were hitting the @FIFAWorldCup ‘Rugged Male’ audience head …

Ad of the Day: GoPro Gets Closer to Brazilian Futebol Than Anyone in Great World Cup Spot

From surfing the Pacific to hugging lions in South Africa, GoPro has built its brand around being a lens into parts of the world many of us will …

World Cup Fever Sweeps the U.S.

The World Cup is a point of global pride, a social event unmatched. And as the popularity of soccer grows in the U.S., the sport's stars are getting …

In Sao Paulo, Brazil, City's Ad Scene Is More Prepared for World Cup Than Country Itself

With the first World Cup game just around the corner in Brazil's capital of Sao Paulo, ad agencies and marketers are trying to figure out how to …

Brands Take Aim at Hispanic World Cup Fans

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? …

Why You Don't See "World Cup" Ads On Google

Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows …

Brazil 2014: And the World Cup's best advert is...

<b>STORY HIGHLIGHTS</b><p>Television screens filled with World Cup adverts<br>• Advertisers keen to cash in given football is world's most popular sport<br>• Marketing battle played out across digital as well as television<p><i>Join the World Cup conversation at CNN Facebook Pulse</i><p><b>(CNN)</b> -- You might have heard the World Cup is …

World Cup Advertisers Trade Commercials for Hashtags

For advertisers during the World Cup, hashtags are becoming as valuable as 30-second commercials.<p>With few breaks in action during a soccer match, …

What’s your World Cup marketing strategy?

en_GB<p>article<p>Brands have the most sophisticated and hi-tech gameplans yet for the …

The marketers’ game plan to scoring big at the World Cup

en_GB<p>article<p>Marketers and sponsorship experts reveal the opportunities and challenges for integrating branded World Cup content to strike gold in …

Top 10 best ever World Cup ads

en_GB<p>article<p>Excitement around the 2014 FIFA World Cup is building to fever pitch as we enter the final days before the competition kicks off in …

The best TV ads of FIFA World Cup 2014

Sorry USA. But while the Super Bowl may be important, when it comes to the sheer number of eyeballs, it's the FIFA World Cup that really matters to …

Which World Cup Sponsors Are Resonating With Fans?

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than …

Associated Press News

Ad of the Day: Nike’s 5-Minute Animated World Cup Film Has Humans Everywhere Cheering

Last week we wondered if another marketer had managed to out-Nike Nike with a flashy short film around the World Cup. Nike probably didn't care, …

Advertising,Digital media,Social media,Media,World Cup,Sport,Football,Twitter,World Cup 2014,Internet,Blogging,Technology,Facebook,Social networking,YouTube,Media business,UK news,ITV channel,TalkSport<p>Twitter, YouTube and Facebook likely to cash in on advertising boost along with television and …