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The Characteristics Of Great Brand Stories

Great brand stories…..<p>Are rooted in truth.<p>Created with intention.<p>Have a bigger purpose beyond a single bottom line.<p>Add intangible value to something …

Facebook

From post 9/11 to the Catholic Church and Penn State Football, many notable organizations have “leadership blind spots”. Professor Max Bazerman talks …

How are Facebook Ads Different from Traditional? 6 Essentials You Need to Know

I presented at a conference recently and discovered that 75% of the audience had never run a Facebook ad. While this wasn’t that surprising, I did …

Social Media

Three Emerging Behaviors That Are Reshaping Branding

Today's consumers are more informed–and more skeptical–than ever before. With technology, in many ways, the power has shifted from brands to …

Timeless Branding Lessons From A Young Steve Jobs

To understand how a legacy lasts, let’s flash back to when Steve Jobs rebuilt his own.<p>“It’s a complicated and noisy world,” mused a younger Steve Jobs, “and we’re not going to get a chance to get people to remember much about us. “<p>That chance to make a memory, he says, is the essence of brand …

Do Customers Even Care about Your Core Competence?

A provocative—possibly apocryphal—story has the late C.K. Prahalad, the guru of “core competence,” doing a strategy audit for a huge Indian conglomerate. The company, Prahalad tells the CEO, is simply too complex and diverse. It needs to shed a few divisions and find and focus on an integrative …

Dismantling the Sales Machine

Sales leaders have long fixated on process discipline. They have created opportunity scorecards, qualification criteria, and activity metrics—all part of a formal sales process designed to help their team members replicate the approaches of star performers. This is the world of the sales machine, …

Delivering World-Class Health Care, Affordably

India might be the last place on earth where you’d expect to find health care innovation. Government programs have finally brought some infectious diseases under control, but the nation’s ability to meet the basic medical needs of its citizens remains abysmal. Despite robust economic growth over …

How Jeff Bezos Makes Decisions

Over the last 19 years, Amazon.com has revolutionized the way we shop—and for much of that time, journalist Brad Stone has been watching closely. This week Stone, a senior writer at Bloomberg Businessweek, published <i>The Everything Store: Jeff Bezos and the Age of Amazon</i>. I talked with Stone about …

You Can’t Be a Wimp—Make the Tough Calls

Photography: Jared Leeds<p>As one of the world’s preeminent advisers to CEOs and boards, Ram Charan has spent the past 35 years on the road, watching hundreds of executives deal with their toughest challenges. He regularly shares the insights from his experiences in speeches and the classroom and is …

The Secret To Unleashing Genius

Amazon isn’t an easy place to work. Its managers set steep goals, scrimp on budgets and expect long hours. But there aren’t many better places to be employed if you like the messy work of coming up with new ideas, because its billionaire founder, Jeff Bezos, has made that a priority for everyone …

Lessons in Leadership from the Fukushima Nuclear Disaster

Three widely cited investigations of the Fukushima disaster — one by the Japanese government, one by an independent team of experts in Japan and a …

What Mobile App Developers Know About Designing Great Customer Experiences

As sales of smartphones have exploded, the price for the apps that run on these phones is quickly trending toward zero, thanks to low barriers to entry and intense competition. Nonetheless, savvy developers are driving revenue by rethinking the user experience and carefully designing the payment …

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Just How Inept Was Nokia's Board?

Finland is boiling with rage this weekend over the $25 M bonus payment the CEO Stephen Elop is set to receive as he leaves Nokia after his two-year tenure. Questions are now being raised by the oddest aspect of the bonus: the board of Nokia seems to have given Elop a $25 M incentive to sell the …

Ferguson’s Formula

Photography: Sean Pollack<p>Some call him the greatest coach in history. Before retiring in May 2013, Sir Alex Ferguson spent 26 seasons as the manager of Manchester United, the English football (soccer) club that ranks among the most successful and valuable franchises in sports. During that time the …

5 Fascinating Brain Tricks Publishers Use To Get You To See Their Ads

Media tracking firm comScore estimates that nearly half of internet display ads are not viewable, meaning that people can't see them either because they are loaded in places that don't show up on their screens or because publishers fraudulently serve layers of ads behind the page shown to the …

Eye Tracking

Apple: The Beginning of a Long Decline?

<i>By DYLAN TWENEY</i><i><br>September 13, 2013 | LinkedIn.com</i><p>You can only put so many dents in the universe.<p>This week, Apple unveiled a respectable upgrade of its …

iPhone

The Evolution Of Strategy

When we think of great strategists in history, from Sun Tzu to Alexander the Great to Napoleon to Patton, we think of master chess players, leaders who personify timeless principles and can think two or three moves ahead.<p>Strategy is the sexy part of business, where boring Word documents and endless …

Nine Business And Strategy Lessons From Apple And The iPhone 5c and 5s

As always, Apple’s launch of the iPhone 5s and iPhone 5c were must watch events, not just to see the latest smartphones from Cupertino, but to take a look at Apple, their strategy, and their thinking behind the technology they create and sell. What can we take away from Apple’s event on September …

How Aligned Is Your Organization?

Understand your mission? Check. Create a vision through strategic thinking? Check. Get alignment and superior execution? Not so fast.<p>A good portion of a leadership team's time is spent creating a strategy to solve business problems that delivers on the organization's mission. Often these well laid …

It Takes Purpose to Become a Billionaire

What do billionaires have in common? What is it that they do better than anyone else? Why do we admire them, or their companies’ products and services, so much?<p>I’ve spent some time trying to identify common traits in the <i>Forbes</i> list of billionaires and other similar lists of the world’s wealthiest. …

Apple’s iPhone Pricing Strategy: Good, Not Great

With yesterday’s iPhone release, Apple changed things up by going to a “good-better-best” pricing strategy on its new devices. As it always does, the company showcased a new and improved iPhone model — the 5S — which provides faster processing, a better camera, and James Bond-like fingerprint …

Daring to be Different… Continuously.

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” Thus spoke the modern management strategy guru …

A Discount May Devalue a Product More Than a Giveaway

Consumers who were offered free bread sticks as a promotion from a pizzeria said they’d be willing to pay <b>$5.06</b>, on average, for them once the promotion ended, only slightly less than the amount consumers were willing to pay when there had been no promotion, say Mauricio M. Palmeira of Monash …

Microsoft Plans Dramatic Reorganization

The restructuring is supposed to turn Microsoft into a "devices and services company," a phrase Ballmer first mentioned in a shareholder letter last fall.<p>Swisher's sources tell her that the big winners of the Microsoft re-org will be Tony Bates, the Skype boss, Satya Nadella, president of the …

Microsoft Dynamics

How Google and Apple Are Changing the Way Microsoft Sells

Last month, Microsoft announced a massive reorganization to try to compete with its two biggest rivals, Apple and Google. Earlier this year, Microsoft, traditionally focused on business customers, focused its Office 365 launch on a consumer market - much like their top competitors are doing. This …