Creator Marketing Mag

Most recent stories in Creator Marketing Mag

• Welcome back to the field Unilever. Congratulations team Creator IQ

  

  Lavin Mirchandani

  

  Unilever, Two Venture Funds Invest $12 Million In CreatorIQ Influencer-Marketing Platform

  Forbes - David Bloom

  Consumer-packaged goods giant Unilever’s venture fund joined two other VCs to invest $12 million in CreatorIQ, a Los Angeles-based software company that advises brands on social-media influencers and campaigns. CreatorIQ executives said they will use the capital to further build out the company's …

• https://evangio.com/hashtagdiary/7-amazing-diwali-recipes-by-indian-food-bloggers-you-must-try-this-festive-season/

  

  Lavin Mirchandani

  Nov 6, 2018
• Building a sustained advocacy program

  

  Lavin Mirchandani

  

  Why shoe retailer DSW is turning influencer content into ads

  Digiday  - Shareen Pathak

  DSW is on a mission to standardize its influencer marketing strategy while making it a larger part of its digital marketing budget. The shoe retailer …

• Facebook branded content - is it a must have for brands ? http://mediakix.com/2017/01/facebook-branded-content-tool-influencers-how-to/#gs.nzg9kps

  

  Lavin Mirchandani

  Aug 24, 2017
• FB, Innsta undergoing FOMO- want a piece of the Billion Dollar Influencer Marketing business

  

  Lavin Mirchandani

  

  Is Facebook preparing to tax influencer marketing campaigns?

  econsultancy.com - Patricio Robles

  Currently, influencer marketing is one of the few digital channels in which brands don't have to pay the dominant players for access to an audience. …

• What happens when influencers are selected without any rhyme or reason. Indulging in a marketing medium just because it's the trend could be hazardous for the brand.

  

  Lavin Mirchandani

  

  $200K Cherry Blossom Festival marketing was done without bid - Rough Draft Atlanta

  reporternewspapers.net - Dyana Bagby

  Discover DeKalb’s marketing of Brookhaven’s Cherry Blossom Festival was done by a firm selected with “no rhyme or reason” rather than a competitive …