Unilever Unilever, Two Venture Funds Invest $12 Million In CreatorIQ Influencer-Marketing PlatformForbes - David BloomConsumer-packaged goods giant Unilever’s venture fund joined two other VCs to invest $12 million in CreatorIQ, a Los Angeles-based software company that advises brands on social-media influencers and CreatorIQ
7 Amazing Diwali Desserts by Indian Food Bloggers You Must Try This Festive Season | The Hashtag Diaryevangio.com Diwali – the most awaited festival of the year is finally here! With festivities on in full swing, most of us would have already geared up for the …
Have seen this structure first hand across so many of our fastest growing customers. Surprisingly even in some large cos,twitter.com
Thread by @Suhail: "1/ Every startup goes through the same repetitive bottlenecks: (1) you need to improve the product, youthreadreaderapp.com #Meditation happens beyond #mind. It involves watching #mind. When the real YOU, the watcher, becomes stronger the mind becomes the #servant. No …
Why shoe retailer DSW is turning influencer content into adsDigiday - Shareen Pathak DSW is on a mission to standardize its influencer marketing strategy while making it a larger part of its digital marketing budget. The shoe retailer …
What Brands Need To Know About Facebook’s Branded Content Toolmediakix.com Facebook's newly updated branded content tool & policy can be indispensable when working with celebrities & influencers. See how to do it right here:
Is Facebook preparing to tax influencer marketing campaigns?econsultancy.com - Patricio Robles Currently, influencer marketing is one of the few digital channels in which brands don't have to pay the dominant players for access to an audience. …
$200K Cherry Blossom Festival marketing was done without bid - Reporter Newspapersreporternewspapers.net Discover DeKalb’s marketing of Brookhaven’s Cherry Blossom Festival was done by a firm selected with “no rhyme or reason” rather than a competitive …
Influencer marketing: Let's stop the free-for-allprweek.com - Julie Batliner is president and managing partner of Carmichael Lynch Relate and Carmichael Lynch. As influencer marketing moves from a buzzword to a standard part of a marketing plan, the battleground continues over who should own it. And, …
Influencers know their followers bestthenational.ae - Manar Al Hinai We can’t deny that influencer marketing is increasing in demand all the time. A recent survey by inc.com revealed that 84 per cent of marketers said …
The Rs 35 crore Suresh Raina would never haveintoday.in - Rasesh Mandani Somewhere in the middle of 2015 Suresh Raina had announced to the world that his stocks had sky rocketed and he would be taking home Rs 35 crore in …
FlipboardIcon version of the Flipboard logo Marriott uses Snapchat influencer campaign to target millennialseconsultancy.com - Nikki Gilliland What’s it all about? Here’s a run-down of the campaign.Using the power of influencersInstead of a standard Snapchat ad, which is often just a 10 …
Quote Symbol(Engagement) saturation observed even in newer social media platforms is going to lead to more human interactions. BrandsLavin Mirchandani(Engagement) saturation observed even in newer social media platforms is going to lead to more human interactions. Brands will have to figure out how to make social content far more engaging and interactive
Advertising That Creates New Paradigms by Deepali Naairgetevangelized.com - Editoral Team Over the last two decades, the advertising industry has grown enormously and explored new heights. We have seen advertisements that have challenged …
'It feels a little unfair' – Influencer industry reacts to new AANA guidelines - AdNewsadnews.com.au 'It feels a little unfair' – Influencer industry reacts to new AANA guidelines The influencer industry has mostly welcomed new guidelines from the …
Influencer Marketing How To Add Influencers To Your Digital Marketing MixForbes - Young Entrepreneur CouncilContent has quickly become an integral part of any inbound marketing strategy. Consumers no longer want advertisements, but instead demand content that entertains and informs. This is great news for marketers,
CMO Study Results: The Top 20 Influencers Of CMOsForbes - Kimberly A. Whitler2017 is expected to be the year that influencers of the C-suite matter. Josh Steimle, author and CMO, predicted that companies will turn to popular business authors, speakers, podcasters, and executives
FlipboardIcon version of the Flipboard logo What's Next for Influencers in 2017fashionista.com - Tyler McCall
Don't Be Fooled by Your Number of Followers: How to Really Wield InfluenceEntrepreneur - Erik HubermanOn social media, the top 3 percent of commentators provide 90 percent of the overall effect. However, it takes a very specific type of person to drive a narrative that influences a lot of people. The line
17 Marketing Trends To Watch Out For In 2017Forbes - AJ AgrawalDecember is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention
Twitter will now share video revenue with individual content creatorsCNBC - Julia Boorstin Twitter is trying something new to boost its stagnating user base: Luring content creators to post on Twitter by giving them an easy way to earn …
What Can We Expect for Influencer Marketing in 2017?Adweek - Guest 2016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares. Not even the changes in …
‘Influencer marketing’: honest blogging or fake endorsement?irishtimes.com - Jennifer O'Connell ‘It’s in the interest of brands and influencers to let people know when payment’s involved’ Ciara O’Doherty: “The bigger the audience, the bigger the …
Small Business Selling On Social? Four Ways Small Business Owners And Franchisees Can Use Social To Boost SalesForbes - Shama HyderShama Hyder Presents Keynote on Selling in the Digital Age at SEMA 2016 In the last few weeks, I’ve had an opportunity to speak to hundreds of multiple franchisee and small business owners on the topic
FlipboardIcon version of the Flipboard logoMarketing 3 Keys To Boost ROI Of Influencer-Marketing Campaignsmediapost.com - Sarah Ware Social media influencers provide an opportunity for brands to connect with target audiences; social personalities often exude trust and reliability …
Advertising Influence through the ages: a history of sponsored contentthedrum.com - Samantha Wright If we’re going to have an honest talk about the #sponsored hashtag, we need to get this out of the way first: advertising sucks. Today’s consumer is …
The Importance of Authenticity in Influencer Marketingbusiness2community.com - Katie Hall Undoubtedly, you’ve seen a popular social figure endorsing a brand and questioned how he or she agreed to that sponsorship. Whether it contradicts …
Two Cheers for Facebook’s Celebrity Influencer CrackdownAdweek - Guest When the Federal Trade Commission began cracking down on influencer marketing earlier this year, it was clear that the practice had hit the big-time. …
Logan Paul On Influencer Marketing: “I’m Worth Three Times The Amount I’m Getting Paid" - Tubefiltertubefilter.com - By Geoff Weiss Need more proof that digital stars have gone mainstream? A new piece from storied news show 60 Minutes provides a fascinating glimpse into the …
