Roger Hausmann

7 Flips | 1 Magazine | 1 Following | 10 Followers | @lausejunge | Keep up with Roger Hausmann on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Roger Hausmann”

Content Marketing Simplified

There is a growing market out there for content marketing. Not the old fashioned kind where magazine companies would create custom magazines for …

What's the Difference Between Content Marketing and Copywriting? - Copyblogger

From a traditional marketing standpoint, the answer to the question in the headline above is simple.<p>Content marketing means creating and sharing …

The Psychology of Language: Why Are Some Words More Persuasive Than Others?

<i>What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than</i> …

Being the Grammar Police

For nearly two years, I’ve written posts about grammar and usage, so clearly it’s a topic that I think is important. Equally important, I think, is …

Inbound Marketing Isn't Enough: 7 Content Marketing Goals

<b>That said, if you only focus on inbound marketing, you will fail as a marketing professional.</b><p><b>Why you need a content marketing mindset</b><p>Content …

B2B Content Marketing

The Content Marketing Institute is excited to publish <i>B2B Software Content Marketing: 2013 Benchmarks, Budget, and Trends — North America</i><i>,</i> sponsored …

A Short Guide to Writing Good Copy - Copyblogger

The term “style” is thrown around a lot by writers, but it’s a misnomer for copywriters because “style” doesn’t work in the extremely short attention …

Writing