Lauren Tones

189 Flips | 7 Magazines | 11 Likes | 3 Following | 15 Followers | @laurentones | Partnerships Coordinator at The O2

Festival goers fury as Download's cashless wristbands 'crashes'

GETTY IMAGESMusic lovers at Download faced problems with their wristbands<p>F*** you Download and your cashless system<p>In an attempt to cut queueing at …

June

One of our favourite things about the summer, festivals are a highlight. If you ever needed an excuse to spend a weekend in a field, socialising, …

Canada Water station renamed for Marathon

Transport for London (TfL) has signed a new sponsorship deal that will see Canada Water London Underground station renamed Buxton Water station for …

Connecting stadiums and breaking stereotypes: O2's Rugby World Challenge

Gareth Griffiths, head of sports sponsorship at O2 talks to Nicola Kemp about why 2015 is the most significant year in the brand's 20-year …

Uber's loyalty deal with Starwood Hotels could boost global growth

Uber likes to promote its service as an easy way to get from point A to point B with a smartphone. Now the company wants to reward you for making one of those points a hotel.<p>The ride-hailing service is teaming up with Starwood Hotels & Resorts to boost the use of its app among the well-traveled …

Santander moves sponsorship strategy from awareness to engagement with bike deal

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How charity partnerships can boost a brand's bottom line

What’s not to love about Comic Relief? It’s a time when people can let their hair down and have a bit of fun, all for a very worthy cause.<p>And it’s …

Sony takes on Tough Mudder partnership

Sony has joined Tough Mudder as the official smartphone and SmartWear sponsor of the obstacle challenge for 2015.<p>The sponsorship aims to showcase its …

Fitbit announces latest brand ambassadors

Professor Greg Whyte and Chrissie Wellington MBE have been unveiled as new brand ambassadors for Fitbit, with the aim of motivating people to lead …

Sport England wants ‘This Girl Can’ to be as recognisable as 5-a-day campaign after being ‘blown away’ by response

en_GB<p>article<p>Sport England is readying its second “above the line burst” for “This Girl Can” after being “blown away” by the response to the January …

AmEx to debut multi-brand customer loyalty program

<i>Los Angeles</i> — American Express is preparing to launch a customer loyalty program in the U.S. that will enable shoppers at select retailers to rack up …

Havas opens social unit Socialyse powered by Cake with One Direction among launch clients

Havas Media Group (HMG) has created a new social unit, Socialyse powered by Cake with boy band One Direction as launch partner.<p>The new unit combines …

Google opens first bricks-and-mortar shop in the UK

en_GB<p>article<p>Google opened its first physical store today (11 March) which will host all of the brand’s devices, as it looks to compete with rivals …

Save A Swipe—This Bot Selects Tinder Dates For You

Move over T Machine, there’s a new automated Tinder hack in town — and this one doesn’t just dumbly swipe right on every potential date like a drunk trying to undo their shoelaces. It’s got visual smarts, thanks to an Eigenfaces algorithm that analyzes the facial features of each potential mate — …

Uber riders can now earn free stays at some of the world's most luxurious hotels

To participate, Uber users must first sign up to become an "Starwood Preferred Guest" (SPG) member, which is the hotel chain's own loyalty scheme. The membership requires guests to pay for one night at a Starwood hotel. Once that's done, all riders have to do is link up their SPG and Uber</b> …

Give charities free ad space on your smartphone's lock screen with Screen Donor

<b>This app gives free ad space to deserving charities and NGOs on one of our tech-centric culture's most commonly seen screens - our smartphone lock</b> …

How the Coke Bottle Got Into Shape

Sleek, ridged and much imitated in the drink’s beginning, the Coke bottle became a patented classic in 1915. What makes it so distinctive, and …

Campaign Viral Chart: Disney surprise video most popular this week

A video showing Disney characters surprising shoppers has made it to the top spot of this week's chart.<p>To continue reading this article you need to …

Tinder's Premium Version Is Here -- And Pricier for Older Users

Tinder Plus costs more if you're over 30 years old in the U.S., or over 28 in the U.K.<p>With Tinder, the kids are all right.<p>The mobile dating service, which connects people to chat once they’ve both “swiped” to indicate they’re interested, globally launched a premium version of its service on Monday …

For Brands, 2015 Is Shaping Up to Be the Year of Positivity

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's …

Jägermeister’s Incredibly Gorgeous Ads Feature 56 Handcrafted Wooden Artworks

<b>German digestif Jägermeister</b> has taken handcrafted to a whole new level with its latest drop-dead-gorgeous trio of ads.<p><b>Conceptualized by</b> Deutsch New …

Coca-Cola Tinkers with New Branding Initiatives as Global Sales Drop

With global sales hitting a recent slump, Coca-Cola has begun experimenting with unique marketing<p>With global sales hitting a recent slump, Coca-Cola has begun experimenting with unique marketing strategies to regain its purchasing power. Following the launch of Coca-­Cola Puerto Rico’s new website …

Marketing Strategy

Boris Bikes to go red and white as Santander replaces Barclays as sponsor

Boris Bikes are to be decked out in red and white after Santander penned a seven -year sponsorship deal with Transport for London that will see it …

Cadbury and Heinz brands fall out of favour among British consumers

The chocolate company's reputation among British consumers has fallen, while brands including British Airways, Microsoft and Nike are winning public affection<p>British retail stalwarts Marks & Spencer, Cadbury and Heinz have seen their reputation among consumers slide as firms including British …