Lauren Colman

29 Flips | 1 Magazine | 4 Likes | 6 Following | 8 Followers | @laurenmcolman | Keep up with Lauren Colman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lauren Colman”

Now That You've Created Your Buyer Personas, Here's How To Effectively Employ Them

Don't stop once you've put in the work to create a solid set of buyer personas; there's still more to do.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A buyer persona, according to the Buyer Persona Institute, "tells you what prospective customers are thinking and doing as they weigh …

UX Design

What does it take to be a chief marketing officer?

TripAdvisor’s chief marketing officer, Barbara Messing on the science of marketing and why customers want to be an active part of brand conversations, instead of being talked at.<p>How would you describe what you do and what an average day looks like?<p>My job is to be the consumer champion. I have to …

This is How Top Bloggers Get 90% of Their Traffic

Get your SEO strategy figured out, then go crazy creating content.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to driving traffic to your blog, one of the most common mistakes people make is spending too much effort on things that barely move the needle. The entire …

Marketing

The Future of Social Media Marketing

The Future of Social Media MarketingThe world of social media marketing has changed drastically over the last couple of years, and it will continue …

Marketing

Ron Sela | Growth Marketing Consulting SaaS Companies & Startups

Curious about content marketing trends for the years to come? We reached out to 25 content marketing experts to learn about future content marketing …

How we got from $0 to $75,000 MRR with zero marketing budget

A lot of people ask me <i>“How did you manage to grow so fast without any investment dollars?”</i> Instead of telling the same story, again and again, I …

Luxury Brands Fail To Segment And Target Customers Strategically In Email Marketing, Study Finds

Most luxury brands are not recognising the potential for effective email marketing, according to a new study produced by customer engagement specialist ContactLab in conjunction with Exane BNP Paribas.<p><i>The Dawn of Luxury CRM: Email do’s and don’ts</i> study reveals how luxury brands can better engage …

Marketing

Data From 10,000 Articles Prove That Content Marketing Really Does Work

Content marketing articles are capturing attention and engagement at a far higher rate than the few seconds that readers generally engage with a standard display or social newsfeed advertisement, according to an analysis of NewsCred data on content published on hundreds of marketers websites in the …

Why Email Marketing Isn't Dead (And How It Can Dramatically Increase Your Revenue)

Some minor tweaks to your email marketing strategy will yield some major results (and happy customers).<p><i>Danny Wong is an entrepreneur, marketer and writer. He is the co-founder of Blank Label, an award-winning custom clothing company in Washington, D.C. To connect, tweet him @dannywong1190.</i><p>The death …

How TripAdvisor Nails Customer Relationship Management

Get our latest blog posts,<br>product news and tips straight to your inbox.<p>By subscribing, you consent to let Vero send you messages regarding marketing …

Smart Content Marketing From The Next Big Brands

When we think of innovation in the content marketing world, our minds usually jump to the big companies paving the way with kickass campaigns and …

How to Use Psychology to Improve Your Marketing Messages

… According to a Behavioral Scientist. By Heike Young.<p>Here’s a little marketing secret. Right now—without any additional budget or technology— you …

One Sign that Marketing Analytics Are Taking Off

One fast-growing area of marketing software investment is analytics, as companies search for the missing link between specific campaigns and revenue …

4 Conversion Rate Optimization Tactics That Hurt You in the Long Run

There are two sides to conversion optimization.The first one is the one that’s in the open. You perform tests, measure activity, and choose the …

The Evolution of Email Spam: Here’s How Your Customers Now Define It

About a month ago, a friend and fellow Boston marketer and I got into a discussion about the merits of customer marketing, and more specifically, how …

Marketing

How to Drive Top-Line Growth with Inbound Marketing?

Tell us if this sounds familiar: <i>“If I just had more leads, I could increase my sales.”</i><p>The biggest challenge B2B marketers face in regards to lead …

SEO Checklist for Better Blogging: How to Optimize Every Post

If you’re new to blogging (which you probably are if you’re reading this article), you may think that being a good writer is all it takes to craft a …

9 Ways to Dramatically Improve Your Content Marketing (for Free)

To grow your business, you need more online content to get people talking about your products, your services, and your company. The good news: You already have all the resources you need to do this.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for</i> …

How to Save and Use Your Content Ideas - Copyblogger

You know those blog posts that share 267 topic ideas for your next piece of content?<p>This is not one of those posts.<p>There are lots of posts with topic …

Productivity

5 Smart Ways to Use Email Signature Marketing

Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what …

Marketing

Super Tools for Your Content Marketing Plan: Video and Webinars

If you are like most firms, your 2016 content marketing plan looks a lot like your 2015 content marketing plan. Maybe it is time to consider a few …

6 Things Your Boss Honestly Wishes You Would Do (Or Not Do) With Digital Marketing

She’s looking at you again. Your boss. Glaring? Admiring? It’s hard to tell. She’s thinking something. You wish you knew what.<p>What does your boss honestly think about your job performance? Are there things that you could do better? Results you should target? Things you shouldn’t do at all?<p>It’s an …

75 Inspirational Email Marketing Quotes

How do you find inspiration?<p>For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a …

How To Write Absolutely Irresistible Drip Campaign Emails

Most email marketers are familiar with the drip campaign — a series of triggered marketing emails to potential customers. Generally speaking, the …

Marketing

5 Growth Hacks That Can Come Handy In 2016 To Increase Conversions

Growth hacking is a term that has only come to light recently. As a business owner, you are always looking at growth to rise above your competitors. …

What Is a Content Marketing Strategy? - Copyblogger

According to Google Trends, interest in content marketing has been on the rise since January 2011.<p>But this should not surprise anyone. We all seem to …

Marketing

Smart Editing Tips that Make your Blog Post Insanely Readable

Well, you publish a great idea. Yet no one gives a damn. You scream out, why? With the countless blog posts published everyday, your piece is …

You Can Grow Your Email List Using LinkedIn, But Not This Way!

Social MediaYou Can Grow Your Email List Using LinkedIn, But Not This Way!One of the ways that I've seen people grow their email lists, particularly …