Lauren Licata

200 Added | 2 Magazines | 66 Likes | 10 Following | 13 Followers | @laurenlicata411 | Product Marketing Manager at Belly following tech, social media & CRM.

Design Platform Canva Raises $6 Million, Expands To Businesses With “Canva For Work”

Creating professional graphics is not a skill set that everyone has, but online design platform Canva wants to change that. In mid-2013, the company debuted a service that allows anyone to more easily create graphics, including slideshows, invitations, handouts, posters, infographics, Facebook …

Infographics

Are Loyalty Programs Worth It? Ask Amazon

One-off deals and low prices are great, but customer loyalty is better. As many as 50 million people consider themselves Amazon Prime members, an RBC …

eCommerce

Google Launches Primer to Get Startups up to Speed on Marketing

Google is looking to bridge the gap between the complexity of its ad products and startup users’ often relative inexperience with marketing and search ads.<p>Launched today, Primer looks to give startups the most basic of tips on successful marketing via five minute lessons (case studies, quizzes and …

OpenTable launching its meal-pay service in 20 cities, starting with NYC

Restaurant-goers in the US will soon have another way to pay for their meals without waiting for the check. After launching a pilot program for its restaurant payments service in San Francisco earlier this year, OpenTable announced today that it's officially expanding the service to 20 new cities …

The ‘boring’ trait Google looks for in its leaders

<i>This post originally appeared on the iDoneThis blog.</i><p>The prototypical leader is a hero: gives the rousing speech, inspires the troops and shows up at the last minute to save the day. At least that’s how leaders are portrayed. but that’s not at all what Google discovered as their most important …

It’s Official: Square Acquires Food Delivery Service Caviar

Square has acquired curated food delivery service Caviar today, confirming earlier reports that the companies had been in serious talks.<p>We reported last month that the companies were in talks on a deal worth about $100 million. Both Re/Code and The New York Times reported the deal would take place …

Are you ready for marketing in 2020?

Michael Brenner explains how evolving consumer habits and pressures on marketers will have redefined marketing by 2020<p>The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don't answer cold calls, …

Adidas on the new rules of content marketing

Register for free today to be eligible for email bulletins and further access to articles.<p>Or<p>If you have recently become a member, please follow the …

Facebook’s emotion experiment wasn’t just another A/B test, and we need to be ‘algorithm-savvy’

Facebook’s experiment with manipulating the emotions of hundreds of thousands of users has quite rightly drawn criticism from people worried about the ethics of such a practice, no matter how scientific its approach. How could they mess with people’s emotions without them being willing test …

New ways to create and use tailored audiences

In December we announced the global availability of tailored audiences, giving advertisers the ability to reach visitors to their websites directly …

Learn how to accelerate sales with CRM data

How To<p>Searching for a CRM is a roller coaster of emotions. There’s thousands of options, it’s a major purchase and you often don’t know where to …

[Interview] The Future of Sales Technology With Jim Benton of ClearSlide

Lauren Licata<p>1390 days ago<p>Jim Benton is the COO at ClearSlide, a leading sales technology company that improves customer-facing interactions by …

How Should You Measure Sales Productivity?

Lauren Licata<p>1391 days ago<p>We asked 8 sales experts how they measure sales productivity. Here’s what they said.<p>Measuring sales productivity has always …

Sales Productivity Tips, Hacks and Resources: Your Ultimate Guide

Battling Time: 3 Efficiency Hacks to Meet Quota Quicker<p><i>From:</i> Hubspot<p>This post from Hubspot offers some quick tips on a goal every salesperson should …

Sales and Productivity Archives

Sales and Productivity<p>How to Align Sales and Marketing with Science<p>Sales and marketing are essentially two sides of the same coin. Without marketing, …

5 Tips and Tools To Combat Your Sales Slump

Miles Austin<p>1393 days ago<p>It happens to everyone throughout his or her career. Opportunities that have been identified turn out to be dead ends. Or …

17 Advanced Methods for Promoting Your New Piece of Content

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is …

The Heartbleed Hit List: The Passwords You Need to Change Right Now

An encryption flaw called the Heartbleed bug is already being dubbed one of the biggest security threats the Internet has ever seen. The bug has …

Twitter's new profile design kinda looks like Facebook

Twitter's forever tweaking its service with new features and visual touch-ups, and today its revealed a fresh redesign for web profiles that makes imagery ever more prominent. We actually saw much of what's new teased on Twitter's test channels a couple of months ago, including the larger, G+-like …

New Research For Inside Sale Professionals: B2B Buyer Behavior Study

Lauren Licata<p>1411 days ago<p>If you’re in B2B sales, this is a must read. Software Advice recently analyzed data collected from 6,000,000 unique …

How To Think Like A Master Content Strategist

I recently argued that one of the top content marketing trends of 2014 will be hiring a director of content strategy (for more trends, see The Top 7 Content Marketing Trends of 2014). But what if your business can’t support a full-time content strategist? Can you develop a system that helps you …

Creating relevant content throughout the customer journey

Good content marketers understand what a customer wants, and when. Knowing the seven stages of the customer journey helps you into their shoes<p>Content marketing is not simply making people want stuff, but making sure they get what they want – a product or service that fits their needs, which they …

Sales 2020: 3 Predictions For The Future Of Selling

Lauren Licata<p>1416 days ago<p>Yesterday, I wrote about a Forecast fireside chat we hosted in Atlanta, where Base CEO Uzi Shmilovici sat down with 4 of …

The 6 Greatest Sales Management Lessons from Hubspot’s SVP of Sales, Mark Roberge

Lauren Licata<p>1422 days ago<p>When you grow a sales team like Mark Roberge did – from 1 to 450 employees – you’re going to learn a lot. At a Forecast …

We Raised $15M To Fix Business Software - What It Means For You

Uzi Shmilovici<p>1421 days ago<p>Last week we announced a fresh $15M round of funding and I wanted to take the opportunity to share a bit more about our …

Send and Receive SMS Messages from Base

Josh Bean<p>1437 days ago<p>Whether by phone, email or text, the need to track communication with your customers is critical to managing your …

Welcome to the VR social: What to expect from Oculus in the Facebook era | Ars Technica

Despite doom-saying, the acquisition could prove beneficial for all involved.<p>If you asked me yesterday to start listing companies that might purchase …

18 Sales Experts Share Their Best Tip for Maximizing Productivity

Lauren Licata<p>1440 days ago<p>Nobody is a sales genius right out of the gate. The best salespeople are constantly looking for ways to improve their …

LinkedIn: Evolution of a Publishing Platform

For you, I, and probably many others, LinkedIn is a bit of an odd beast. We all no doubt have a profile on the ‘social network for professionals’, but how often we actually log in and check what’s going on is another matter altogether.<p>Founded in 2003, LinkedIn garnered somewhere in the region of …