Laure Joumier

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Red Bull Finally Figured Out Instagram Video With This Daredevil's Death-Defying Mount Everest Jump

The social media powerhouse behind Red Bull's marketing finally broke through with an Instagram video yesterday with this adrenaline-pumping clip from Russian daredevil Valery Rosoz's 23,688-foot B.A.S.E. jump off of Mount Everest.<p>Red Bull's "Throwback Thursday" post came in the form of a 6-second …

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Argentine Soccer Star Deletes His 92,000 Twitter Followers for Nike Campaign

Here's a nice little Twitter activation from Nike and BBDO Argentina. The marketer had Burrito "The Mule" Martinez, star forward for the Boca Juniors …


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7 Ways Teachers Use Social Media in the Classroom

Millennials live and breathe on social media, so teachers are learning how to incorporate the medium into the classroom successfully.<p>In doing so, …

The Police Department Handing Out Doritos At A Pot Festival Has The World's Funniest Twitter

Frito-Lays is going to get a lot of unexpected free publicity this weekend.<p>The Seattle Police Department will be handing out 1,000 free 1-ounce bags of Doritos to marijuana enthusiasts at the city's Hempfest on Saturday. It's called "Operation Orange." But really.<p>One ounce is the maximum legal …


KLM Celebrates Pride Festivals With Two Sets of Seatbelts

This simple print ad via Pool Sweden celebrates pride festivals that take place all over the world in the summer, in destinations that client KLM …