Laura Mullen

41 Flips | 2 Magazines | 1 Like | 6 Following | 3 Followers | @lauramullen100 | Keep up with Laura Mullen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Laura Mullen”

Snapchat Is Finally Opening Up Pixel Tracking for Marketers to Measure Cross-Platform Stats

A year ago, TechStyle—the parent company to ecommerce brands Fabletics, JustFab and ShoeDazzle—began running Snapchat ads to promote shoe and apparel …

Everything’s Coming Up Yogurt in Yoplait’s Chic Campaign for Its New French-style ‘Oui’ Line

It’s not made by refugees in Idaho or employee-shareholders in the Rocky Mountains. It’s not organic, and it’s not made with milk from grass-fed cows …

Facebook Reveals 'Watch,' Its YouTube Competitor and TV Clone

Facebook announced Wednesday that it has invented, well, television.<p>The social network finally revealed the details behind a new video hub that it …

Advertising

Check Your Inbox: Google Warns Publishers Serving Annoying Ads

Credit: Illustration by Tam Nguyen/ Ad Age<p>Betty Crocker might want to check her inbox Thursday.<p>The iconic brand is one of roughly a thousand online …

What Snapchat's Dancing Hot Dog Means for the Future of AR

Snapchat's augmented-reality hot dog has started an obsession.<p>It might not look like much, and its dance moves aren't even all that, but it is ahead …

Sizmek Is Acquiring Rocket Fuel for $145 Million to Create a Formidable Ad-Tech Force

Sizmek, a technology company that helps advertisers manage data, purchase digital ads and test ad creative, will buy programmatic advertising player …

Lyft Riders Can Now Get Free Taco Bell on the Way Home From the Bar

Who doesn’t need a Doritos Locos Taco from Taco Bell between 9 p.m. and 2 a.m. en route to a party or going home from one? Well, most people, most …