Successful Selling in Today's Economy

By Laura M. Ali | Tips tricks and advice to enable you to succeed in today's dynamic and socially changing climate

The 6 Sales Tools You Need to Crush Sales in 2017

Sales solves everything and these tools solve sales.<p>If you haven't updated your CRM in a while or are still using the same intelligence technology you installed 5 years ago, you're leaving money on the table.<p>As technology continues to grow and become smarter, agile businesses need to constantly …

Amazing

50 Easy Ways to Drive Traffic to Your Website

The hardest part of marketing is coming up with the ideas.<p>More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging to come up with new ideas to boost your site’s traffic. That’s why I’ve come up …

Digital Marketing

The Greatest Sales Deck I've Ever Seen

<i>It's Zuora's and it's brilliant. Here's why.</i><p>* * *<p>A few months ago, my friend Tim took a new sales job at a tech company that had raised over $60 …

TALKING SALES 120: “Top salespeople are authentic leaders” – Ian Lowe

<b>“Inspire your customers with your authentic leadership” – interview by John Smibert.</b><p><b>In our many discussions with Ian J Lowe he has reminded us that</b> …

Networking

The Best Response to 'Sell Me This Pen'

Sell anything with this two-step sales trick.<p>It's a classic pair of scenes. Leonardo DiCaprio, playing former stockbroker Jordan Belfort in <i>T</i><i>he Wolf of Wall Street</i>, takes a pen out of his pocket and challenges top sales executives to sell him that pen.<p>It looks like a real challenge for any sales …

Emotions

How to Effectively Deal With Impermanence

The client you have served faithfully for all these years will be gone someday. It’s likely it won’t be your fault. They will change the way they do …

Leadership

5 Simple Sales Techniques You're Definitely Forgetting About

Brought to you by Entrepreneur Network<p>On this episode of <i>#3MinThursdays</i>, 7Twelve Marketing's Mikhail Alfon explains five easy sales techniques that are sure to help improve your closing ratio. These basic, yet key ideas are vital for connecting with your prospect and understanding exactly what it …

Marketing

How to Align Your Company's Sales and Marketing Efforts in Eight Steps

Sales and marketing alignment means different things to different people.<p>The obvious goal is to get marketing and sales teams to agree on what …

Customer Focus Is More Important Than On-Budget - Wall Street Technology

At TIAA-CREF, the best-built system or platform that hits all business deliverables is useless if the customers don't love the functionality.<p>For most …

Putting Sales at the Center of Strategy

For many years Document Security Management (a pseudonym) had a thriving business in retrieving and shredding or securely storing organizations’ documents. Executives and their assistants loved its one-stop-shopping value proposition, and the sales force cultivated deep relationships with them. By …

Selling

Tips for Cold-Emailing Intimidatingly Powerful People

CEOs are thirsty for insight from the front lines. And yet those of us on those front lines – whether we are customers or employees – are often hesitant to reach out to senior leaders who are only an email away.<p>I saw this the other day in a friend who works for Salesforce. My friend is a mid-level …

Marc Benioff

3 Behaviors That Drive Successful Salespeople

Most people consider selling to be an art rather than a science: some people have it and some people don’t. But this leaves a lot of uncertainty in what is often a company’s most profitable department, and it makes managing a high-functioning sales force notoriously difficult. The prevailing …

Business School

How Valuable Are Your Customers?

Not all customers are created equal. If you’ve ever run a business (or even just been a customer yourself), then you know that some customers provide more revenue (and incur fewer costs) than others. Figuring out which to focus on and invest in is critical if you want to maximize your profit.<p>Many …

SaaS

The Cost of Continuously Checking Email

Suppose each time you ran low on an item in your kitchen—olive oil, bananas, napkins—your instinctive response was to drop everything and race to the store. How much time would you lose? How much money would you squander on gas? What would happen to your productivity?<p>We all recognize the …

Productivity

Why Marketing Needs More Introverts

Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Introverts prefer less stimulation and quiet concentration. We listen more than we talk, think before we speak, …

Marketing

BlackBerry on list of brands most likely to disappear in 2015

24/7 Wall Street insists that the BlackBerry brand is at death's door. However, it predicted the same thing in 2012.<p>I'm not sure that Eric Schmidt would ever let this happen.<p>The famed BlackBerry lover -- yes, despite being executive chairman of Google -- must be blanching at the notion that his …

9 Things Rich People Do Differently Every Day

This story originally appeared on Business Insider<p>What you do today matters. In fact, your daily habits may be a major determinant of your wealth.<p>"The metaphor I like is the avalanche," says Thomas Corley, the author of "Rich Habits: The Daily Success Habits Of Wealthy Individuals." "These habits …

Wealth

4 Motivating TED Talks to Help You Bounce Back From Failure

We’ve all heard the preachy platitude “Failure isn’t an option.” And, generally speaking, it’s not. At least not an option most would purposely choose. But failing is inevitable. Everyone eats humble pie in some way at some point, especially in the cutthroat startup race, where half of all of all …

Success

How To Maximize Your Marketing Campaign Through Storytelling

Marketing is getting more difficult by the day; amidst the content marketing buzz, audiences are drowning in content as marketers and brands try to establish authority and credibility through frequent content publication. Consequently, people are beginning to ignore content that isn’t absolutely …

Storytelling

Not Investing in Employee Training Is Risky Business

Starbucks recently announced what must be a coffeehouse first: low-cost college degrees for its employees, including part-timers. The caffeinated beverage giant is rolling out a program for employees who work at least half time to earn an online degree from Arizona State University. The tuition is …

Employee Engagement

How to Spend the First 10 Minutes of Your Day

If you’re working in the kitchen of Anthony Bourdain, legendary chef of Brasserie Les Halles, best-selling author, and famed television personality, you don’t dare so much as boil hot water without attending to a ritual that’s essential for any self-respecting chef: <i>mise-en-place.</i><p>The “Meez,” as …

Productivity

Make Customers Want to Buy Offline

Showrooming, once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. Today we can investigate everything from cars to books to groceries in person and then proceed to order them online, often with greater ease and significant savings.<p>Chalk …

eCommerce

Do You Really Want to Be Yourself at Work?

Would you love to work in a place where you could truly be yourself? Where you didn’t have to spend a single moment of your time and energy making sure you put only your best self forward?<p>Most people would, according to research recently published by Rob Goffee and Gareth Jones in “Creating the …

Business School

Hubspot Interview on Why Content Marketing Isn’t a Shortcut

Timothy Dearlove is a Senior Channel Consultant at HubSpot. Recently, Tim shared his inbound content marketing perspectives with Small Business …

Digital Marketing

Triple Win Sales Solutions

The Digital Customer Experience. Everyone needs to design one that keeps their customers coming back. A major component of creating that experience …