Making Data Powerful

By Laura M. Ali | Harnessing the power of your data to leverage future strategy and growth

Uber's New Tracking Tool Is More Convenient Than Creepy

If you opened up your Uber app in the last few days, you probably encountered a message like the one below that pressed you to let the ride-hailing …

Uber

Predictive Medicine Depends on Analytics

Regression models, Monte Carlo simulations, and other methods for predicting what’s around the corner have been in use for decades. It’s only recently, though, that advances in information technology have made it possible for predictive tools to access and manipulate big data, and to do so …

Medical Technology

Let Data Ask Questions, Not Just Answer Them

The bigger the data, the more profitable and productive predictive analytics can be. But that’s conventional wisdom. Innovators more intent on inventing the future than predicting it should look hard at how cutting-edge scientists now computationally massage their big data. “AI” — artificial …

Harvard Business Review

Data Man: The power to turn piles of data in competitive insight

Partner<p>Sherri Liebo - September 17, 2014 - 0 Comments<p>In my continuing series on marketing superpowers, we’re now ready to tackle Data Man! Of course you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience. Here is …

The new chief marketing officer

Today's CMO sits at the apex where business and technology forces collide. Harnessing the power of technology and Big Data can help CMOs deliver …

A Process for Human-Algorithm Decision Making

Think for a moment about how an organization makes a decision. First come the <i>facts</i>, the data that will inform the decision. Using these facts, someone formulates <i>alternative courses of action</i> and evaluates them according to agreed-on criteria. The decision maker then <i>chooses</i> the best alternative, and …

Management

Predict What Employees Will Do Without Freaking Them Out

Imagine one of your managers walks into their subordinate’s office and says, “Our data analysis predicts that you will soon get restless and think of leaving us, so we want to make you an offer that our data shows has retained others like you.” Would your employees welcome the offer, marveling at …

Analytics

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

Trends

8 Twitter Analytics Tools For Your Business

Twitter is rapidly becoming the mainstream for all brands and their presence. Therefore to optimize more the online presence Twitter analytic …

How Big Data Will Change Everything About Managing Employees

It is no secret that today’s employees are being driven to distraction by technology. With the beckoning <i>ding</i> of a new tweet, email or instant message, we may be prone to abandoning a particular task—but obvious forms of distraction are not solely to blame for competing demands on our time.<p>To …

Management

EBay Is Running Its Own Sociology Experiments

Behind eBay’s customized homepage, app content, and landing pages lies the larger tale of a company transitioning from a traditional auction site to …

How Facebook Beat Wall Street with Data

<i>Maurice Coyle is the CEO and co-founder of HeyStaks, a search analytics startup that helps mobile operators monetize subscriber data usage and increases conversions for e-commerce stores.</i><p>Facebook went public on May 18, 2012 in one of the most hotly anticipated tech company IPOs ever. The company …

Mark Zuckerberg

Viralheat Is Using Social Media Sentiment To Predict Buying Behavior

Trying to target ads to people based on their digital behavior is a hit-and-miss business, with the emphasis usually on miss. Tracking you browsing history too often results in ads that fall into the uncanny valley of internet advertising — a Zappos banner that follows you all over the web, showing …

Social Media Marketing

Wells Fargo profit increases 3.8% as home lending regains traction

With solid quarterly results, Wells Fargo & Co. showed why it has become a darling of banking investors, but it also raised a crucial question:<p>How can the San Francisco financial giant continue its hot stock performance at a time when economic growth remains slow, questions linger about its core …

Markets

What Investors Expect From Modern Marketing Executives

Learn how the role of a CMO has changed and what investors now expect from marketing executives at board meetings.