Laura Ketner

21 Flips | 4 Magazines | 3 Followers | @lauraketner | Keep up with Laura Ketner on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Laura Ketner”

How the Client Experience Defines the New ROI of Social Business

I remember when things were just getting started with Enterprise 2.0, then Social Business, how we were all trying to prove the business value of …

Social Business

Social media is too important to be confined to a single department

Social is dead...long live social! Well, I mean social media (as a distinct departmental construct) is dead. And while I'm at it: long live social business.<p>Social media as a distinct and ownable mission is cooked. From my vantage point at IBM's marketing and communications lab in New York, the …

What Social Business Looks Like Beyond Social Media (INFOGRAPHIC)

Sure, your business is killing it on Facebook and Twitter. With thousands of likes and followers, one might expect business to be booming.<p>What many may not know, however, is that it takes a village — or in this case, collaboration, to take a business to the next level.<p>By utilizing not merely social …

Can People Collaborate Effectively While Working Remotely?

Google's Vint Cerf emphasizes the importance of frequent opportunities for casual interactions between coworkers.<p>Yahoo CEO Marissa Mayer made …

Social technologies at work - Elizabeth Hines on Productivity

Social technologies offer business enormous potential – potential to unlock value and to increase productivity. How enormous is this potential? The …

Social Business: Why Group Adoption Matters

Social business adoption shouldn't focus on individuals. Instead, success stems from groups. Here's why.<p>I often have one foot in academia and the …

Pinterest

Pinterest

The Power of Unintentional Collaboration

How social media creates opportunities for collaboration.<p>A senior colleague recently asked me about the difference between communication and …

Capturing business value with social technologies

As these powerful technologies shake up productivity and growth across industries, they will create new organizational imperatives.<p><b>Social</b> …

Customer Service

How Social Media is Changing Business — And Your Job Search

A decade ago, businesses didn’t have company Facebook profiles, Twitter accounts or Instagram feeds.<p>In fact, Facebook didn’t exist.<p>When you start …

Why Social Business Initiatives Fail

Deeper analysis of the 2013 Global Executive Study and Research Project provides insight into how organizations are setting up their social programs …

Most Organizations Have Yet to Become Fully Social, Altimeter Group Finds

Most organizations are only at the “intermediate” stage of becoming social businesses. That's a key finding in a new report from the Altimeter Group, …

Public Relations

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Featured<p>Featured<p>Can Jazz Teach You to Be Better Organized?<p>See how one rising star uses Evernote to find flow and capture inspiration.<p>Read More<p>Asset 38<p>…

Embracing Digital Technology