Trevor Lauman

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Learn how to make your site rank higher in Google with this SEO course that's over 90% off

Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, …

How to Write Product Descriptions That Actually Convert

Product descriptions are crucial for search engine optimization (SEO), site visibility, traffic generation, and lead conversion. The best product …

Marketing

2018's Biggest Social Media Trends For Business

Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest …

Marketing

Get the Most From Google's Keyword Planner

Put Google's massive storehouse of data to use to come up with a great keyword list.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book</i> Ultimate Guide to Google AdWords<i>. Buy it now from</i> Amazon | Barnes & Noble …

AdWords

SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right | Inc.com

As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the …

Digital Marketing

Inside GE’s Transformation

A CEO has different tasks in different cycles. Some CEOs are founders and builders. Others have the luxury of managing momentum through a stable economy or a period when business models aren’t being disrupted. My task was different: remaking a historic and iconic company during an extremely …

Innovation

27 Amazing Online Marketing Tactics for Small Businesses With Low Budgets

I love small businesses.As a small business, there are many opportunities for growth with a smart marketing strategy.But you’ve probably noticed a …

Marketing

4 Key Things Small Businesses Should Do to Remain Search Optimized at All Times

With various tactics for quick SEO success, it's important that businesses stay focused on what works in the long-run.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When launching a new business, many entrepreneurs might recognize SEO as something they should do, but never quite get …

Small Business

The 5 Pillars of Digital Marketing

In this digital era, every business needs to establish a foothold among its customers. In order to achieve this, business owners actively promote …

Marketing

Getting Found Online - 13 SEO Tips to Increase Your Website Traffic

How are you finding new products and services to help you fix problems that you’re experiencing right now in your daily life? A high probability that …

Google AdWords

If you want be an SEO master for your company or website, this $18 training will get you there

<i>This is a paid placement and if you buy something through this article or on the BGR Store we will receive compensation from retail partners.</i><p>If …

Engines

The Free Social Media Tools You Should Already Be Using

If you want to learn more about a situation or get to the bottom of something important, you’ve probably been told to “follow the money.” You can apply this advice to business and leadership, too.<p>If you want to keep a pulse on industry trends and stay ahead of the curve, one of the first things you …

Marketing

23 Proven Ways To Drive Traffic To Your Website

So let’s just say you’re a budding entrepreneur. You’ve gone into business for yourself and setup that all-important website. It’s your digital storefront. No need for that brick-and-mortar store anymore. No need for the random person to patronize your shop from the street. Today, all you need are …

Marketing

How to Create an SEO Friendly Homepage

Homepage SEO.It’s a simple concept, right?You’ve probably been optimizing homepages as long as you’ve been doing keyword research.It’s one of the …

Marketing

5 Powerful Hacks to Boost Landing Page Conversion

Your landing pages are the worker collecting tickets for the Ferris Wheel at the carnival. They can either calm fears and encourage people to take …

Marketing

The Top 11 Tools Every Business Owner Needs In 2017

Business is hard. The top companies seem to have rocketed to the peak with gliding steps, but most business owners insist that things are not usually this easy. So then, why are some companies able to see such enormous returns on investments, huge efficiency, and quick growth?<p>Max Berry, CEO and …

Small Business

How To Start A Content Marketing Campaign With No Money

Content marketing has become one of the most popular digital marketing strategies, with 88 percent of B2B marketers now using it in some form.<p>But it costs significant time and/or money. What if you don’t have those dollars to invest? What if you’re just starting out, or what if you’re already …

Marketing

How an army of postmen is turning China's rural stores into the world's largest retail network

Lou Wener works damn hard. "Five am to 10pm, seven days a week, including national holidays," the 45-year-old shopkeeper says distractedly behind the …

Chinese New Year

5 Key Elements Every Small Business Website Should Have

Incorporate these five important website elements into your site to build an online presence that brings customers directly to your business, no matter where they're located.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Your business may be small, but a business website …

Small Business

How To Sell On Instagram

Emerging Instagram trends and tools for every business owner. Learn to master the skills of social selling.<p>Instagram isn't the first platform you …

How Can Email Marketing Boost Your 2017 Marketing Campaign [Infographic]

Brand-consumer interaction has been one of the core elements that defined 2016 strategies in marketing industry, thoughtfully presented with the help …

Marketing

A Ridiculously Simple Tool For Building Products People Love

What do Airbnb, Google, and Snap have in common? They know how to get their products “hired” for the job.<p>I was a late adopter of Snapchat. When it first surfaced in 2011, I didn’t relate to its intended audience of college students who wanted to “chat” with photos that only lasted …

Product Management

13 Things Your Business Needs to Automate Right Now | Inc.com

We live in a world that's highly automated.<p>At home, you might already use lights that come up when you pass through the front door. In your car, sensors can tell you when you drift outside of a lane. Yet, in business, we often like to stick with a method that works. We enter expenses into an …

Small Business

Why Snapchat is Becoming Essential for Your Small Business

Once upon a time, not too long ago, Snapchat was born out of the creative genius of Evan Spiegel, perceived as a platform geared mostly towards …

Why Social Media Is Beneficial For Small Business Owners: 5 Sites And The Best Ways To Use Them

Keeping up with the growing number of social media sites and trying to put your small businesses mark on the map can seem overwhelming. <i>What platform</i> …

How to Get Google to Instantly Index Your New Website

<i>Do you want more organic search traffic to your site?</i><p>I’m willing to bet the answer is yes – we all do!<p>Organic search traffic is critical for growing …

Matt Cutts

5 Social Media Listening Tools You Should Try This 2017

Success in social media marketing is all about forging meaningful connections with your audience. To do this, you should stop seeing social media …

Google Analytics

Flir introduces new thermal imaging cameras for Android

<b>Update, January 12:</b> We’ve updated the post with hands-on images and a video walkthrough of the Flir One thermal camera.<p><b>Original post, January 4:</b> Thermal imaging tech manufacturer Flir Systems has revealed its new camera attachments for Android. The Flir One cameras connect to smartphones via a USB …

Imaging

How to Use Google UTMs to Analyze Your Social Traffic

Do you share your blog posts on social media? Want to know how much traffic comes from those posts? By adding Google UTM (Urchin Tracking Module) …

Marketing

Simple Tips To Help You Understand Facebook Marketing

Do you know much about marketing online? How much of that knowledge applies when it comes to Facebook? Have you not really delved into social media …