lauks

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The Russia investigation will probably not end well

President Trump is vexed and annoyed, irritated and infuriated, miffed and maddened by the ongoing investigation into his campaign's potential …

PRstack 2 – A practical guide to modern PR tools and workflow

#PRstack is the largest crowd-sourced education effort in the history of PR practice.<p>This second ebook comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, …

The Rise of Data-Driven PR

In this article we are going to discuss the data revolution taking place in four key areas of public relations (research and campaign creation, …

The MAIE Model: A New Model for Public Relations Measurement and Evaluation

The MEIA Model of Public Relations Measurement and Evaluation<p><i>At the AMEC Measurement Summit a couple weeks ago, Jim Macnamara unveiled his MAIE</i> …

Emerging models of PR measurement

"As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On …

How to Shift PR From Vanity Metrics to Value-Driven Measurement

<i>This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public …

Data-driven PR Metrics in 4 Easy Steps

PR metrics – like the metrics associated with other relationship marketing disciplines (events, social media) – have been traditionally hard to come …

Google Analytics 101: 5 Metrics for Public Relations

As a public relations professional, you’re probably familiar (or should be) with the different types of metrics that demonstrate the success of your …