Larry Miner

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Introduction to New Testament Greek

New Testament Greek Online<p>Series Introduction<p>Winfred P. Lehmann and Jonathan Slocum<p>Greek has been important in the intellectual life of western …

How 6 Hours of Social Media Marketing Can Increase Your Sales

5 Steps For Changing Your Company from a Brand into an Experience

by Geoff Livingston on Jul 05, 2012<p>By focusing on a comprehensive user experience, research shows brands strengthen return on investment (ROI).<p>A …

Marketing Is Dead. Now What?

<i>By Scott Goodson, chairman and founder of StrawberryFrog, and author of Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements. (McGraw Hill, April 2012)</i><p>Bill Lee declared “Marketing Is Dead” last week in a Harvard Business Review article.” In his excellent and …

The End of Brainwashing

Here’s a story within a story, and it begins and ends with my (mostly virtual) friend Brian Solis, author of <b>The End of Business as Usual</b>. Solis began …

Why Marketers Should Care about Transmedia. 3 Questions with Andrea Phillips

In 1999, I attempted to launch a content production venture called Transmedia Productions. Its vision was to develop and market narratives, which …

Can Companies Both Do Well and Do Good?

<i>This post is adapted from the Jan/Feb HBR article, “The Best-Performing CEOs in the World.”</i><p>Many management thinkers argue that it is no longer enough to do well financially; companies also need to improve the well-being of (or at least not harm) the communities in which they operate, the …

Stop Listening to Your Customers

<i>What will persuade you?</i><p>Every business is interested in what influences and persuades their customers and consumers, and one of the more common strategies to eliciting this information is to simply ask them. There are various ways that this can be done: You can ask customers directly during a face …

Blog

Mobile Advertising Best Practices for App Marketers

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>March 19, 2013<p>With the number of connected devices continuing to grow and mobile app downloads …

Mobile Advertising Grows So Fast That Analysts Revise Forecasts

Web advertising dollars are transitioning from desktop to mobile much more quickly than previously anticipated -- and that has eMarketer boosting its …

Digital Advertising

5/4/2013

en_GB<p>article<p>Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven …

Business Insights and Resources

Streamline your processes and run your business more efficiently<p>Improve productivity by relying on the security of the cloud with the performance …

16 Brands That Have Fanatical Cult Followings

These brands create their own cultures, and then a niche group of loyal customers emerges.<p>Those customers spread the gospel and recruit more followers. A "cult" of followers is a powerful thing for a brand to have.<p>But these cults aren't indestructible.<p>This week, Lululemon announced that it was …

Free Shipping

Nominate The Best Mobile Advertising Campaign So Far In 2013

Contest is now closed.<p>Business Insider is prepping for our upcoming <b>Mobile Advertising Conference</b>, scheduled for June 13, 2013, in New York. This must-attend conference brings together the who's who in mobile advertising and covers how big brands are using technology to effectively engage mobile …

Advertising

Velti Launches An Ad Network To Compete Against Google's AdMob And Millennial Media

It will compete head-to-head for advertiser dollars with Google's AdMob and Millennial Media, the company tells us.<p>Velti took in $270 million in revenue in 2012, an increase of 43 percent from fiscal 2011. Of that, mobile advertising revenue was $54.3 million. The remainder came from Velti's …

Marketing

BII REPORT: Here's Why The "Second Screen" Industry Is Set To Explode

The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on this behavior.<p>This approach is often referred to as the "second screen," the idea being that the tablet or smartphone becomes a TV companion device, allowing for added levels …

Mobile TV

DEADLINE APPROACHING: Nominate The Most Creative People In Mobile Advertising

You tell us.<p>Nominees can be people who have created innovative tablet ads, new ways to approach mobile ad display, changed the face of in-game ads, or found novel uses for SMS and QR codes.<p>We will rank the nominees based on their creativity and innovation, weighting the list in favor of executives …

Mobile Advertising

Facebook's Trying To Make It Easier For Advertisers To Track Campaign Success [THE BRIEF]

<b>Facebook</b> updated its Ads Manager tool so that advertisers have an easier time assessing their campaigns' successes on the site. Advertisers can list their goals when creating their campaigns — be it new fans or app installations — and then better track those specific results on their campaign …

Advertising

Here Are The Major Players In Mobile Advertising

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.<p>In a <b>recent report</b> from <b>BI Intelligence</b> on the mobile advertising ecosystem<b>,</b> we explain the complexities and fractures, and …

Digital Advertising

Customers Don't Care About Loyalty Programs As Much As Brands Think They Do

Finishing lunch with a friend several weeks ago, I pulled out my wallet and foraged for a credit card. Struck by my billfold's girth, he quipped, "What's in your wallet?"<p>I plunked it down on the table and had to confess that it had the look of a leather-clad, extra-large cheeseburger. After staring …

Customer Experience

Ashton Kutcher's T-Shirt Company Actually Looks Kind of Cool

We can roll our eyes at celebrity clothing lines, endorsements in interview form at national magazines, and <b>Ashton Kutcher</b> in general, but—boy—are we suckers for great t-shirts. Kutcher launched an e-commerce company called <b>Pickwick & Weller</b> with two other co-founders last year, and they just …

Project Runway's Dmitry Sholokhov Debuts Lord & Taylor Collection

Last night, we joined <b>Dmitry Sholokhov</b>, the dashing winner of <b>Project Runway's</b> Tenth Season, for the debut of his <b>Lord & Taylor</b> collection at the chain's Fifth Avenue flagship. Surrounded by mannequins dressed in cocktail and evening wear, Dmitry told us about his eight piece collection:<p>"The …

J.C. Penney Desperately Needs a Strategy

J.C. Penney’s disastrous 4th quarter 2012 loss of $2.51 per share, which capped off a year with a greater than 30% same-store sales decline, should have come as no surprise.<p>The key shareholder currently driving Penney’s decisions, Bill Ackman, is a savvy activist investor who knows how to agitate …

Understanding the Stages of Retail

When Ron Johnson took over the helm at J. C. Penney in November 2011 with a mandate to turn the ailing retailer around, all eyes were on him. He had an amazing legacy: Senior VP of Retail Operations at Apple pioneering the concept of the Apple Retail stores and the Genius Bar. Before that, he was …