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The Content Sharing Habits of Facebook Users

More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research …

Marketing

Are the old-school marketing strategies enough for our business or do we need the new ones?

Running a business used to be simpler. Now it’s ain’t even close to that. WE are compelled to focus on customers – <i>who are diverse and fragmented,</i> …

Marketing: An Essential Skill for Effective Social Entrepreneurship

For the second time, I have been asked to teach a course in Marketing for the esteemed Master of Science in Social Entrepreneurship Program at University of Southern California (USC). While I look at this as a great opportunity. I know it is an enormous challenge. The primary reason is that …

Marketing

Art Deco tour reveals a treasure trove of Havana buildings | CNN Travel

Art Deco

Self-driving cars could flip the auto insurance industry on its head

As the driverless car gets closer to reality, so too does the dilemma of how to insure the car and its owner.<p>The auto insurance industry faces upheaval in the next 25 years as the migration to autonomous safety features — and ultimately a self-driving car — shifts more of a car's accident risk from …

Six Steps for Setting Business Goals

Setting business goals within an organization is common practice, shared globally by all businesses. Executives set business goals that help increase …

Drone Data Sparks a New Industrial Revolution

<b>From airplane inspection to agricultural mapping, the increasing availability of drones and the information they can provide is changing how</b> …

Google Earth
Engines

Why America’s men aren’t working

The national unemployment rate has fallen by more than half since the nation emerged from the worst economic crisis since the Great Depression. It peaked at 10 percent in 2010 and stood at just 4.7 percent last month.<p>That’s mostly good news: Private employers have added more than 14 million jobs. …

Income Inequality

Bring your "dead" customers back to life

How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their …

New York criminalizes the use of ticket-buying bots

If you failed to get tickets for your favorite band, even though your finger was poised on the "buy" link the instant they went on sale, don't worry -- you never stood a chance. They were probably snapped up by bots that, in one case, bought 1,012 Madison Square Garden U2 tickets in less than a …

It’s a numbers game! How analytics are turning games into distraction machines

A few years before he passed away, Roger Ebert stirred up a lot of game fan anger when he claimed that “video games can never be art”.<p>In response, …

Roger Ebert

At Apple CEO Tim Cook’s old high school, they are selling their MacBooks to buy Chromebooks

Despite having been mocked because of its browser-only OS limitation, Chromebooks have seen an astonishing degree of success in certain sectors including education, mostly due to the combination of high efficiency and low costs.<p>But when MacBook enclaves Apple CEO Tim Cook‘s old high school start …

Wall St Rally Holds Steady as Brexit Chances Weaken

Wall Street held its rally steady on Monday, with the S&P and the Dow recovering last week's losses after the latest polls showed an increased possibility of Britain remaining in the European Union.<p>Uncertainty about the consequences of Britain leaving the European Union sent global markets into a …

Do Managers and Leaders Really Do Different Things?

Business people and business theorists love to draw distinctions between management and leadership. They tell us that “managers do things right; leaders do the right thing” and “management is administration, but leadership is innovation.”<p>Management, we seem to think, is what we <i>need</i> to do, but …

Leadership

Using Customer Profile Data Effectively

In email marketing, one size doesn’t fit all – it’s all about relevance. So how do you know what your customers are interested in to target them …

Customers

Ad of the Day: Cleveland Fans Are Stunned to Be Champs in Nike’s Salute to the Cavaliers

The Cleveland Cavaliers have reached the playoffs 20 times in their 46-year history. But on Sunday night, they finally reached the promised …

Basketball

Europe’s rude awakening to big data politics

Tesla

Using Genetic Algorithms in Quantitative Trading - R-bloggers - Statistics and Visualization

(This article was first published on <b>The R Trader » R</b>, and kindly contributed to R-bloggers)<p>The question one should always asked him/herself when …

Millennials aren't happy with a type of office that startups love — and it's making them less productive

But a new survey asks whether those accommodations are really what workers are after. What if the key to workplace contentment and productivity isn't more stuff—sleeker desks, a cornucopia of food to fight over—but more quiet?<p>Oxford Economics, an analysis firm spun out of Oxford University's …

Cognitive Impairment
Business Strategy

A Roadmap To Building A Delightful Onboarding Experience For Mobile App Users

But once the user logs into the app, they’re often left alone. They start drowning instead of swimming towards their goal.<p>For users to give your app …

90 Instagram accounts to follow for daily graphic design inspiration

When it comes to getting a daily dose of inspiration for your graphic design projects, nothing beats the visual delights of Instagram. From global …

Facebook's Growth Potential May Be Bigger Than We Thought

Image source: www.facebookbrand.com.<p><b>Facebook</b>'s transition to mobile advertising is fueling the company's explosive top-line growth.Quarterly ad revenue was most recently up 57% over last year, and mobile ads now generate 82% of the total haul.<p>But if recent statistics from renowned venture capital …

You Don't Need a Title to Be a Great Leader | Inc.com

Many people believe leadership is something that's conferred along with a title or attained when you direct a team of people, but true leadership is never about authority or power. It's about helping others grow, and that's something anyone can do.<p>If it's your desire to influence and have an impact …

Communicate

The 10 things in advertising you need to know today

<b>1. It's Cannes Lions week.</b> Keep up to date with all the action with our Facebook Live reports.<p><b>2. One year after launch, we found out what's happening at Truffle Pig.</b> The content agency owned by WPP, Snapchat, and The Daily Mail was launched at Cannes Lions 2015.<p><b>3. Snapchat put beds in the lofts</b> …

Advertising

The On-Demand Economy Hits The Reset Button

The “Uber for X” playbook is dead. How companies are going beyond the hype to try to create real businesses.<p>“What do you think about ‘Lyft for food’?”<p>In 2013, Gagan Biyani was working as what techies like to call a “growth hacker” at the ride-hailing company Lyft—his job was to help launch its …

Startups