#JTBD - Examples & Case Studies

Most recent stories in #JTBD - Examples & Case Studies

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  madeinlafrance

  

  Six Steps To Using Jobs To Be Done For Market Segmentation

  Forbes - Stephen Wunker

  Jobs to be Done is a hot concept. Companies as wide ranging as Nestlé, Clorox, and Cisco have been using the theory to double down on customer centricity. Given that I co-authored one of leading books on the topic, this development is good news. However, I’m dismayed to see how people struggle with …

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  madeinlafrance

  

  Know Your Customers’ “Jobs to Be Done”

  Harvard Business Review - Clayton M. Christensen, and Taddy Hall, and Karen Dillon, and David S. Duncan

  Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to …

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  madeinlafrance

  

  How Kellogg School of Management Used Jobs-to-be-Done to Identify Customer & Competitor Insights

  thrv.com - Posted by Breena Fain View all Posts by Breena Fain

  What do you do when you’ve spent the lifetime of your business focusing on one type of customer and suddenly you realize the market has shifted …

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  Rene Hentschel

  Aug 3, 2017

  You all know the milk shake example by @claychristensen but this one by @bmoesta is better #jtbd

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  madeinlafrance

  

  5 Ways Brands Can Lower Barriers To Product Trial - Branding Strategy Insider

  brandingstrategyinsider.com - Steve Wunker

  Just because there is a better product or a better way of doing some­thing, it doesn’t mean that customers will embrace the new solution. If a new …

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  madeinlafrance

  

  How One Company Keeps Changing the Game by Selling the Same Thing

  Medium - Dave Farber

  From startups to Fortune 500 companies, organizations are constantly thinking about how to come up with the next big idea — the true game changer. …