Credit card examplemadeinlafranceflipped into #JTBD - Examples & Case StudiesSix Steps To Using Jobs To Be Done For Market SegmentationForbes - Stephen WunkerJobs to be Done is a hot concept. Companies as wide ranging as Nestlé, Clorox, and Cisco have been using the theory to double down on customer centricity. Given that I co-authored one of leading books on the topic, this development is good news. However, I’m dismayed to see how people struggle with …
madeinlafranceflipped into #JTBD - Methods & ToolsNot All Jobs-to-be-Done Are Treated Alike – Jobs-to-be-Done + Outcome-Driven Innovationjobs-to-be-done.com - Tony UlwickWhile a core functional job is always solution agnostic, consumption chain jobs are sometimes solution dependent. Understanding when/why they are …
madeinlafranceflipped into #JTBD - Methods & ToolsTop 10 tips for introducing Jobs-to-be-Done theory to your companyjtbd.info - David HerseIntroducing Jobs-to-be-Done (or any new idea or process) to a business can be tricky. Even more so if you’re not in an executive or high ranking …
madeinlafranceflipped into #JTBD - Methods & ToolsJobs to be Done: The Quantitative Methods behind Consumer-driven ResearchMedium - Sylvia BrownJobs to be Done (also known as JTBD or Jobs-to-be-Done) emphasizes deliberate, thorough qualitative research to understand a consumer’s true …
madeinlafranceflipped into #JTBD - Examples & Case StudiesKnow Your Customers’ “Jobs to Be Done”verified_publisherHarvard Business Review - Clayton M. Christensen, and Taddy Hall, and Karen Dillon, and David S. DuncanFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to …
JTBD ODI Canvasmadeinlafranceflipped into #JTBD - Methods & ToolsThe Jobs-to-be-Done Canvasjobs-to-be-done.com - Tony UlwickHelping a product team see a market through a Jobs-to-be-Done lens is often a transformational experience. This training canvas can help drive that …
madeinlafranceflipped into #JTBD - Methods & Tools
