tara parrish

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Hangout Magix: New Tool Lets You Add Branding to Google Hangouts

A new tool is available to give users options when it comes to Google Hangout graphics. Hangout Magix was unveiled on May 4 by entrepreneurs Alex …

5 Ways to Recruit Rock-Star Employees on a Budget

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most startups are in a big bind when it comes to hiring. They don’t have enough money to lure top talent through salaries. Yet without that talent, entrepreneurs will be hard-pressed to develop a world-beating product that customers want …

How to Make Your Website More Mobile-Friendly

This story originally appeared on Business on Main<p>Forget about designing your website for mobile devices. Instead, design your website for all devices, from tiny phones to huge living room flat-screens.<p>"Nearly every business needs to adapt to reach consumers effectively on any screen," says Janine …

How to Plan and Shoot YouTube Videos for Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This is the second in a six-part series on how your business can get started on YouTube. In this installment, we examine how to plan and shoot your videos.</i><p>To create a YouTube video for your business, you can either hire a professional …

3 Ways to Use LinkedIn to Grow Your Startup

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As if making the transition from student life to the working world wasn't hard enough.<p>In March, the unemployment rate among 18- to 29-year-olds was 11.7 percent, more than four percentage points higher than the national average of 7.6 …

Defining Your Brand: The First Step In Your Marketing Strategy

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the fourth in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big …

Networking Fundamentals to Boost Your Bottom Line

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If I've been asked this question once, I've been asked it a hundred times: What is the one secret to success when networking for business?<p>In order to be successful in building relationships that will lead to business referrals and …

6 Ways Google Glass Can Supercharge Your Workflow

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This is the second in a four-part weekly series as I test Google Glass for personal and business uses.</i><p>At $1,500, the developer edition of Google Glass might seem like an expensive but ultimately superfluous toy. At least that's how I felt …

7 Ways to Make Your Business Card Your Best Marketing Tool

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every day we hand out a tiny brochure about our businesses without even realizing it. Look at the stacks on your desk, the deck in your drawer or the stash in your wallet. Business cards, in all sizes, shapes and colors, are everywhere. …

10 Questions to Ask When Creating Your LinkedIn Company Page

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Given LinkedIn's more than 200 million members, a company page on the popular professional networking site can provide a valuable venue for recruiting talent and promoting your products and services. But while setting up a LinkedIn …