Lego’s IDEAS platform. Ramaswamy And Gouillart On Co-Creation We can learn a lot about engaging employees in organizational change from Lego’s pioneering approach to co-created product design. Lego’s website
Elon Musk is often hailed as a visionary, and rightly so. Tesla, not to mention his other ventures, has the mark of a business that can truly change the world. When he co-founded the company in 2003, cars
With more than one-fourth of 2017 over, many businesses feel pressured to achieve the goals they set for themselves at the beginning of the year. Next year’s resolutions are months away, but there are
We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent. Traditional advertising went after “share
What are some interesting psychological marketing tactics? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world.
It will probably work in the end, just not that soon Elon Musk wants to fix disability, replace language as we know it, and use brain implants to usher us into a telepathic world. And he wants the first
I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. She was an academic on leave from Stanford now selling SAAS software to large
The new year has brought us the apparently new phenomena of fake news and alternative facts, in which black is white, up is down, and reality is up for grabs. The inauguration crowds were the largest No,
Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines.
Predicting the future is hardly a precise science, but identifying macro trends and developments can be done by paying close attention to what's happening in an industry. Here's what a handful of small
Why we need artificial intelligence to study our natural intelligence. Over the past several years, Jack Gallant’s neuroscience lab has produced a string of papers that sound absurd. In 2011, the lab it
The Echo, Amazon’s voice-controlled speaker, was a big hit this holiday season. Amazon is keeping specific sales figures under wraps, but the company says it sold nine times as many Echo devices during
Olga Khazan's day-to-day might sound a lot like yours. She's a journalist who works in an open office, so the din around her includes a mixture of colleagues conducting interviews and the usual chit chat.
When's the last time you sat in total, utter silence? While it's not easy to find true peace and quiet, there's now evidence you may want to find more opportunities to embrace noiselessness throughout
December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention
The 4 Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4 Ps encourages a focus on Product, Promotion