Kristīne Jēkabsone

55 Flips | 6 Magazines | 1 Following | 4 Followers | @labaak2015 | Keep up with Kristīne Jēkabsone on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kristīne Jēkabsone”

The Co-Creation Imperative: How To Make Organizational Change Collaborative

<b>Lego’s IDEAS platform. Ramaswamy And Gouillart On Co-Creation</b><p>We can learn a lot about engaging employees in organizational change from Lego’s pioneering approach to co-created product design. Lego’s IDEAS website is an excellent example of an online co-creation platform. Here is how it works. The …

Employee Engagement

The 1 Thing Elon Musk Got Right With Tesla and Almost Every Other Entrepreneur Gets Wrong

Look for a "hair on fire" use case<p>Elon Musk is often hailed as a visionary, and rightly so. Tesla, not to mention his other ventures, has the mark of a business that can truly change the world. When he co-founded the company in 2003, electric cars seemed like a pipe dream. Today, however, just …

The 10 best design books that aren't about design

There are plenty of amazing design books around, but some of the best lessons can be learned from books that are about a different topic altogether. …

13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More)

We like to think we’re rational people making rational decisions.We pore over the data in our analytics dashboards, looking for trends among our …

B2B Winners at Cannes Lions: Then and Now | LinkedIn Marketing Blog

Over the years, the Cannes Lions Festival of Creativity has not largely been viewed as a B2B-slanting event. Highlighting creativity and innovation …

Marketing

How marketing will change in 2017

With more than one-fourth of 2017 over, many businesses feel pressured to achieve the goals they set for themselves at the beginning of the year. Next year’s resolutions are months away, but there are still changes happening this year that will heavily influence the practice of marketing in years …

We Studied Brands Around The World. What Consumers Want Isn’t What You Think

We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.<p>Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea, a single emotion. Volvo: …

Successful Brands Don't Market Their Products | Inc.com

<i>What are some interesting psychological marketing tactics? originally appeared on Quora - the place to gain and share knowledge, empowering people to learn from others and better understand the world.</i><p><b>Answer by Nidhi Singh, Leads Digital Marketing Team at Pristine, on Quora:</b><p>My husband and I recently …

Elon Musk's dreams of merging AI and brains are likely to remain just that — for at least a decade

It will probably work in the end, just not that soon<p>Elon Musk wants to fix disability, replace language as we know it, and use brain implants to usher us into a telepathic world. And he wants the first part of this to be done in the next four years. All of this could theoretically work, experts …

Learn How to Find out What Your Unique Selling Proposition (USP) Is

Your Unique Selling Proposition (USP)<p>Learn What Unique Selling Proposition Is<p>Updated May 07, 2018<p>The Unique Selling Proposition, or Unique Selling …

4 Tips to Create a Message Your Audience Will Literally Buy | Inc.com

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. She was an academic on leave from Stanford now selling SAAS software to large companies, but was being inundated with marketing communications advice. "My engineers say our …

Product Management

11 Cognitive Biases You Must Know to Avoid Making Silly Mistakes in Life

Mistakes are part of life. Some teach us how to be happier, wiser, and become better versions of ourselves. However, there are mistakes that can …

Cracking the Brain’s Codes - MIT Technology Review

In <i>What Is Life?</i> (1944), one of the fundamental questions the physicist Erwin Schrödinger posed was whether there was some sort of “hereditary …

4 reasons why people ignore facts and believe fake news

The new year has brought us the apparently new phenomena of fake news and alternative facts, in which black is white, up is down, and reality is up for grabs.<p>The inauguration crowds were the largest ever. No, that was not a "falsehood," proclaimed by Kellyanne Conway as she defended Sean Spicer's …

Top 4 keywords every brand should monitor

Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the …

11 Things That Probably Won’t Exist in 2025

From your living room to your car, these pieces of technology may not be around much longer.<p>If there’s one thing that’s constant in the world of …

Harvard researchers have found the source of human consciousness

What is human consciousness and where does it come from? Throughout the ages, some of our greatest minds have probed this question, and struggled to …

Consciousness

If You Follow These Instagram Accounts, You Don't Need a Decorator

While more people than ever are experiencing social fatigue and quitting Instagram, there's one reason why our Insta feed will always remain …

Interior Design

Where Will Happens in the Brain

Philosophers have been arguing about the nature of will for at least 2,000 years. It’s at the core of blockbuster social-psychology findings, from …

You Only Need 3 Months To Become A Brand New You (With This Self-Improvement Approach)

You’re sitting in your living room watching a new Tony Robbins motivational documentary about changing yourself. By the end, you’re so excited about …

18 Trends to Look for in 2017 | Inc.com

Predicting the future is hardly a precise science, but identifying macro trends and developments can be done by paying close attention to what's happening in an industry. Here's what a handful of small businesses, startups and analysts are seeing in their crystal balls.<p>1. We will hear more about …

Construction Industry

Brain activity is too complicated for humans to decipher. Machines can decode it for us.

Why we need artificial intelligence to study our natural intelligence.<p>Over the past several years, Jack Gallant’s neuroscience lab has produced a string of papers that sound absurd.<p>In 2011, the lab showed it was possible to recreate movie clips just from observing the brain activity of people …

Machine Learning

2016 Best of Furniture Design

This year we saw a lot of heavily-trafficked posts in furniture design, covering everything from old-school techniques to newfangled technologies, …

How Amazon innovates in ways that Google and Apple can't

The Echo, Amazon’s voice-controlled speaker, was a big hit this holiday season. Amazon is keeping specific sales figures under wraps, but the company says it sold nine times as many Echo devices during the holidays as it did a year earlier.<p>It’s the latest example of Amazon pioneering a new product …

Innovation

The Psychology of Eye Contact, Digested

<i>By</i> Christian JarrettMany of our relationships begin with that moment when our eyes meet and we realise the other person is looking right at us. Pause …

Neuroscience Says Listening to the Noise of Nothing Is Best for Productivity | Inc.com

Olga Khazan's day-to-day might sound a lot like yours. She's a journalist who works in an open office, so the din around her includes a mixture of colleagues conducting interviews and the usual chit chat. She's even lucky enough to be surrounded by "the pounding and drilling of seemingly endless …

Flute

Neuroscience Reveals the Nourishing Benefits That Silence Has on Your Brain

Here's what happens to your brain when it's surrounded by the noise of nothingness.<p>When's the last time you sat in total, utter silence? While it's not easy to find true peace and quiet, there's now evidence you may want to find more opportunities to embrace noiselessness throughout your day.<p>We …

The Brain

17 Marketing Trends To Watch Out For In 2017

December is the time of year when every strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked (or hasn’t worked) over the past 12 months, how are you going to know what to …

Marketing

Why the 4 Ps of Marketing Might Be Outdated

The 4 Ps of marketing have been used for decades. But for modern B2B companies, they may be an outdated model.<p>The 4 Ps of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4 Ps encourages a focus …

Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Who is Robert McKee? According to many, he’s the world’s foremost educator on story form and brand storytelling.<p>McKee’s students have collectively …