Bernard

61 Flips | 15 Magazines | 2 Likes | 5 Following | 4 Followers | @l3ernarcltan | Keep up with Bernard on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Bernard”

My New SEO Strategy: Blog Less, Spend More on Technology

On February 13, 2017, I acquired a keyword tool called Ubersuggest for $120,000.It was generating 117,425 unique visitors per month at the time I …

Marketing

7 Proven Strategies to Close the Sale Faster (From Master Salespeople)

Tips that separate the average from the extraordinary businessperson.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Closing the sale is what separates the average from the extraordinary businessperson. Top dealmakers and members of The Oracles share their proven strategies for closing …

How to Use the Google Analytics New Custom Audience Report For Better Remarketing

On most sites, over 90% of visitors leave without converting.That’s an estimate for <i>all</i> traffic to your site.As bad as that might sound, the numbers …

AdWords

How to Remarket Leads Who Won’t Respond to Your Emails Through Gmail Ads

Getting leads to respond to emails can be one of the most challenging parts of online marketing.In fact, the average open rate is less than 25%, with …

AdWords

Seven Ways To Track ROI For Influencer Marketing

Social influencers are one of the most effective marketing tools a brand can leverage to promote awareness and customer loyalty. In fact, the majority (92%) of consumers trust an influencer more than a traditional advertisement.<p>While it’s easy to see how this modernized word-of-mouth marketing …

Influencer Marketing

6 Easy Email Marketing Metrics You Can Use Today

ribkhan / PixabayWhen it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for …

Marketing

Google AdWords Benchmarks by Industry [Infographic]

How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, …

How to Capitalize on the Top Content Marketing Trends of 2018

The digital landscape is always changing, and that has a profound impact on content marketing. What worked last year, or even last month, may not …

10 Free Tools to Help You Understand Your Social Media Audience

We often recommend crafting your social media posts according to your audience.<p>But how you know who the individuals that make up your social media …

How to Release Apps

<i>This post was originally published on bugfender.com</i><p>A tough piece of pulled pork. A weak cup of tea. A partially-healed hamstring sent back onto the …

This Facebook Exec’s Secret To Keeping Her 400-Person Team Focused

Product VP Fidji Simo has found weekly check-ins for setting her own intentions can radiate outward, keeping everyone chasing the same goal.<p>Fidji Simo polled her team at Facebook about her top skill as a manager, and there was quick and enthusiastic consensus: Simo has the uncanny ability to juggle …

3 Things to Know about Big Data: A Primer on Data Analytics Part 1

Joyce Durst, co-founder and CEO of Growth Acceleration Partners, shares the need-to-know info about data analytics for entrepreneurs.<p>Deciding how to invest your company's resources is complicated, especially when you're not sure what factors to rely on: revenue, customer reviews, team feedback, or …

How We Built a Million-Person Email List in a Year

Building your list is not a black box but rather an achievable, repeatable and scalable process -- here's how we did it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When I launched WellPath and was starting out as a first-time entrepreneur seeking to get initial traction without the …

Marketing

3 Advertising Trends That Will Actually Engage Your Customers

This is the moment to change.<p>The advertising industry is a living, breathing environment. Companies must keep up with this constant evolution, in order to yield meaningful brand interactions with consumers.<p>Mobile advertising on apps seen in companies like Instagram are prime examples of the next …

Five Ways Google Scores Your Content

What if Google assigned a "content score" to every page on your website?<p>Experts now think that's exactly what Google does. Every page, every post on …

Keyword Rankings Are Meaningless: Learn How to Grade Your SEO

Measure organic success with relevant metrics.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Like many business owners and managers, you probably test the effectiveness of your SEO campaign by Googling the keywords you think are most important to see if you show up on the first page. …

6 Instagram Tools to Improve Your Social Media Marketing

Visual content is a key element to your social media marketing strategy.<p>In fact, content with relevant images gets 94% more views than content …

How to monetize hosted content in the age of Facebook Instant Articles

Should you use Facebook Instant Articles as your primary publishing channel? I would personally say… not in a thousand years. Don’t even let that thought develop in your mind.<p>I would recommend that you not put your business in the hands of a self-interested third-party. Even if it’s a large company …

The ultimate guide to Facebook carousel ads

Facebook carousel ads are extremely engaging and fun way to promote your business.<p>According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they got a 72 percent higher …

3 Resources to Help Content Marketers Learn About Smart Web Design - Copyblogger

I like to snack. I’m a big snacker.<p>And I like to examine the packaging that houses my snacks. It’s a side effect of being a content …

Web Design

What analyzing 1 million tweets taught us

<b>Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet?</b><p>We’ve been excited to test and experiment with answering that question by trying out headline ideas, power words, psychology, science, and more.<p>Do you want to be a cryptocurrency …

Seven Signs You're Stuck in the Awkward Stage of Marketing Measurement

Predictive analytics—the ability to accurately measure and predict marketing's impact on the business—isn't a capability that can be created …

Cure Your Shopping Cart Abandonment Issues [Infographic]

About $3.38 trillion worth of online merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for shopping-cart …

A Guide to DIY Content Marketing

When the time comes to invest in a new website, brochure or other marketing collateral, an important but often dreaded first step is to write …

Seven Tools for Creating Infographics Without Using Photoshop

How can you create beautiful infographics without using Photoshop?<p>I'm not a Photoshop expert, so I take <i>days</i> to create a basic infographic. I'm a …

Welcome to honestbee | honestbee

“honestbee has been a dream come true for working mothers like myself. They shop like how I would, choosing the best and freshest ingredients and …

This Simple Strategy Will Stuff Your Business so Full of Content That It Will Have to Wear Its Fat Pants

Creating ridiculously good content is hard. Which is why you have to squeeze every drop of juice out of whatever content you create—as C.C. Chapman …

21 Simple and Free SEO Tools to Improve Your Marketing

<i>This post originally appeared on the Buffer blog.</i><p>Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a …

The Everything Guide to Twitter Cards

<i>This post originally appeared on the Buffer blog.</i><p>Here’s a riddle: When is a tweet more than a tweet?<p>Hard Fork?Hard Fork.HARD FORK<p>We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for …

Facebook Pages Can Now Create Ads to Promote Events

Facebook today announced a new ad format for Pages looking to promote their Events on the social network. Previously ads were only shown in the right-hand column on desktop, but now brands can create ads for the desktop and mobile News Feed.<p>Called Event response ads, this new offering is accessible …