Kyle Hughes

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The Non

Five centuries ago, the Gutenberg press made books available to the masses. Fifteen years ago, blogging platforms like WordPress and Movable Type …

The Top 9 Social Media Blogs You Should Be Reading Right Now

One of the best things we can do as social media marketers is to continue our growth and share information with others. Blogs are great for this. …

Nike, LG, Coca-Cola, Samuel Adams And Bacardi Winning With Millennials; Eight Secrets They Know That You Don't

As we make our way into December, the holiday spirit and rumblings of New Years resolutions are filling the air. For many marketers, those resolutions are focused specifically on winning bigger with the millennial generation in 2015. Already one of the most powerful demographics in our market …

6 brands that are dominating on Instagram

Having recently turned four years old, Instagram's user base of just north of 200 million may pale in comparison to Facebook's 1.35 billion, but the …

The Basics of Branding

In a free market world where companies fight for market share and recognition, your brand can be your most valuable asset. It helps you stand out from competition, gives your company a clear sense of place and purpose and it’s an important element of customer loyalty.<p>There are millions of …

Effective Branding Is About Way More Than Clever Tweets

Have you ever followed a company on Twitter because of a funny tweet? Maybe you're a fan of Taco Bell's goofy e-persona or you want to be among the …

Public Relations

Why Facebook and Twitter Alone Can't Build Brands

At the 2014 Grammy Awards show, fast-food chain Arby's trended on Twitter when it poked fun at rapper Pharrell Williams. His hat looked like the one in the Arby's logo, so the company tweeted, "Hey, #Pharrell, can we have our hat back?" It was one of the most talked-about moments of the show …