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Brand Architecture: Association Branding

<b></b>With association branding, the new product is less strongly connected to the parent brand than is true for extension branding. As such, the company …

How to Give Feedback to People Who Cry, Yell, or Get Defensive

There’s no denying that performance review season can be a headache for managers. The process of writing reviews and delivering feedback takes a lot of time (especially if you do it thoughtfully) and can be particularly anxiety provoking if you have someone on your team who tends to have a …

Emotional Intelligence

We poured Sriracha and juice on these stain-repellent shirts, and the results blew us away

Getting a stain on your shirt is a pain — especially if it doesn't wash out.<p>Clothing company Threadsmiths claims to have a solution with cotton shirts that supposedly repel stains. If you get something on the shirt, you just shake it off or douse it with a little water.<p>The shirts sounded too good …

How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out

Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business …

5 Ways Smart Social Marketers Drive Engagement

The face of social marketing is changing.<p>As usual.<p>The tactics that drove engagement a year ago aren’t necessarily the most effective strategies for</i> …

65 E-Commerce Statistics About Consumer Psychology [Infographic]

There are a bunch of aspects to running an e-commerce business but when you boil it down, everything comes back to how your website, brand, and …

eCommerce

24 Retail Blogs Every Small Business Entrepreneur Should Be Reading

Small and boutique retailers have their work cut out for them when it comes to staying in business. There's a lot they need to know, and a lot that …

Great marketing relies on a strong brand proposition

Without a robust core idea on which to build, even the most creative and well-targeted advertising won’t boost a brand’s value<p>You can’t amplify something that isn’t there. Good marketing plays a major role in motivating sales and consumer love by expressing what a brand stands for. But it can have …

Kanye West and Childish Gambino’s Advanced Web Marketing Techniques

How musicians are rethinking the way they roll out marketing campaigns<p><b>When Monocle founder Tyler Brûlé</b> declared his lack of interest in social media …

Marketing