KWAN

1,101 Flips | 4 Magazines | 7 Likes | 50 Following | 31 Followers | @kwanharsono | Founder & CEO @bedrockasia brand consultancy. Sharing insights, branding, strategy, innovation & design

How Live Events Can Boost Digital Marketing

You’re on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores …

Marketing

8 brilliant real-world brand names

A selection of eight, great business names<p>We've brought together eight brilliant brand names, from all sorts of industries.<p>What do they have in …

8 startup names that sound like brands already

We love seeing startups flying the flag for great branding, so we’re always on the look out for new businesses with great names. But to be honest, …

Are taglines still relevant? Heineken says no

Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less Filling," "This Bud's For You" and …

Advertising

Brands Unwilling to Commit to a Set of Values Risk Losing Consumers

Solving consumer needs means something different today than it did 10 years ago. We now have apps for absolutely everything, personalized vitamins …

Advertising Industry

Building a Better Brand Through Data-Driven Social Visuals

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful …

How big tech and retail are inspiring consumer innovation at Wells Fargo

In the new world of banking, banks come to their customers — not the other way around.<p>On Tuesday, Wells Fargo released a new “predictive banking” …

Every Brand Will Need Amazon, Forrester Says

Forrester estimates Amazon made nearly $2.5 billion from advertising in 2017, up from an estimated $1.6 billion in 2016. Amazon reports that its …

Q&A: How Unilever’s CMO Is Trying to Help Make Digital a Safer Space for Brands

Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau’s Annual …

What Is It About Costco?

Every single Sunday for six years, my family went to Costco. And I learned that Costco is not for what you need; it’s for what you want.<p><b>To walk around</b> <b>Costco</b> as a childless, unattached person is to experience the fragility of your existence. To perk up at the reasonably priced Angus steaks only to …

5 Types of Customers Who Will Stop You From Growing A Million Dollar Company

In order to exceed the million-dollar mark in sales within the first 18 months, some customers will complicate your growth forecast.<p>To build a successful high-growth business model, you need happy customers. It is a reality that we all face as true business leaders. However, some customers are more …

Customers

3 Ways to Build Your Brand Identity Using Content Marketing

Can your content pass the 'logo test'? If not, it'll be just another one of those generic articles that bombard your target audience each day.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Can your company's content pass the "no-logo test"? When I work with digital strategy …

Marketing

What is Service Design and why is it important?

Service Design – a discipline on most radars in the agency and client world – is picking up pace. What's it all about? Well, for those not in the …

Want To Build A Culture Of Innovation? Master The Design Critique

Fifteen years as a design educator has taught Jon Kolko the right–and wrong–way to critique design work. He shares his process here.<p>The ability to give and take criticism effectively is a crucial part of the design process. And as companies increasingly embrace design, not just as a feature, but, …

UX Design

Why Creativity And Strategy Need Opposite Types of Motivation

Both creativity and strategy planning and implementation require motivation, but the type of motivation that is needed for one, will be detrimental to the other, and vice versa.<p>The proper motivation...<p>For a long time it was accepted that incentives, and specifically financial incentives, would …

Motivation

Amazon Go cashierless convenience store opens to the public in Seattle

After a nearly 14-month trial run open only to the Seattle company’s employees, Monday marks the public debut of the store — among Amazon’s boldest …

Brands are bringing influencer marketing in-house

Marketers have realized that influencer marketing is not going away anytime soon. As they spend more and more ad dollars on it, many brands have …

Majority of advertising and media professionals find digital advertising research studies 'inadequate'

A newly-conducted research has shown that only 5% of media and advertising professionals believe commercial research studies on digital advertising …

Amazon Go, a high-tech version of a 7-Eleven, will finally open on Monday — with no checkout lines and no cashiers

Amazon Go allows customers to grab items and just walk out without stopping to pay.<p>Amazon’s store of the future has been five years in the making. But the unveiling is just about here.<p>Amazon Go, the company’s first brick-and-mortar convenience store, will open to the public on Monday on the ground …

eCommerce

Why Mastercard Is Adding a Charitable Aspect to Its Long-Running ‘Priceless’ Campaign

Mastercard has added a new wrinkle to its famed Priceless campaign, which has already spanned two decades. The company worked with its creative …

Advertising Industry

OkCupid Redefines ‘DTF’ in Striking Ads That Are Like Little Works of Art

OkCupid is DTF, but not like that.<p>The dating site rethinks that blunt old acronym, originally meaning “down to fuck,” by making it the centerpiece of …

Relationships

Time For Post-Millennial Marketing: How To Reach Generation Z

A new and bigger group is emerging, poised to dominate every industry and change the landscape of sales and marketing as we know it: Generation Z. Here's how to reach them.<p>Over the past several years, marketers have focused all of their attention on figuring out how to reach millennials. However, a …

Marketing

‘It’s a black hole’: Marketers are taking more control over their co-op advertising

Tierney Wilson, director of digital strategy for the agency January Digital, recently got what was once an unusual request. A makeup company asked …

Universum unveils their first Employer Branding Social Media rankings based on data from Access Social

<b>New York – November 30th 2017 –</b> Last month Universum attended HR Tech to unveil Access Social, the first Social Media analytics and listening tool of its kind, developed specifically for the Employer Branding industry. Universum has long since recognized the weight Social Media carries in building …

Unilever CEO Loses Cool With Goldman Analyst at Investor Day

Unilever Chief Executive Officer Paul Polman, who has built his reputation on a softer approach to capitalism, showed he can get feisty, too.<p>His …

Benetton’s shock maestro Oliviero Toscani returns to the fold with new campaign

Benetton wild child Oliviero Toscani has returned to the fold with a new and surprisingly mellow campaign focusing on societal integration.<p>Famed for …

Infographic: How Storytelling Is Helping Brands Sell More Products – Adweek

It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of …

Advertising Industry

Digital Experience 2018: Reader Advisory Board Trend Predictions

You don't have to look far to find 2018 predictions in the areas of digital experience and digital workplace. Forrester's "Predictions 2018: Mobile …

Americans Waste a Huge Amount of Food Every Year. Should Big Brands Be Worried?

Walk into your favorite grocery outlet. Look around at all the food for sale. Then, imagine dumping a third of it in the garbage.<p>That’s how much food …

Advertising Industry

Exclusive: Inside Formula One’s Rebranding Strategy

The iconic auto sport has a new logo and a new focus on what fans really want.<p>For the first time in more than two decades, auto racing sport Formula One is undergoing a complete rebrand.<p>Spearheaded by its first-ever director of marketing Ellie Norman and agency Wieden+Kennedy London, Formula One is …

Liberty Media