kudzai sibanda

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How to Do Your PR in the Age of Information Overload

<i>Javier Sanz is a marketer at Quaderno.</i><p>The moment has arrived: Startups and companies are pitching media with guest posts that, instead of providing some real value to the reader, are more of a quick, easy, fast, dirty – and usually not good in terms of conversion – way of promotion.<p>Weeks ago, I …

What’s The Difference Between A Logo And A Symbol?

And does the distinction even matter? Experts Michael Bierut of Pentagram and Brett Wickens of Ammunition weigh in.<p>The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over “fonts” v. “typefaces”). A logo, …

Graphic Design

Making the Jump From Employee to Owner

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every person who ever clocked in at work has had this thought: “If this were <i>my</i> business, I would run things differently.”<p>But what happens when you actually have the chance to buy the business you work for? I found out in 2006 when I …


19 Websites That Will Make You Smarter

Here's a list of websites that will actually make you smarter:<p><b>Digital Photography School—</b> Read through this goldmine of articles to improve your photography skills; they're helpful even if you're a complete beginner. There's also an active forum where you can find a community of other photographers …


How To Overcome Self-Doubt And A Lack of Motivation

You don’t feel like doing anything, you’re in a rut. Here are some possible solutions to help you get back on your feet.<p>This morning I didn’t feel like doing anything. It’s a combination of overtiredness from a few days of hard work, and a lack of sleep last night.<p>I couldn’t motivate myself to do …


The Art And Science Of Building Confidence Under Pressure

LinkedIn’s career expert and bestselling author Nicole Williams offers five steps for staying cool when the stress heats up.<p>It was the first day of her very first job and Nicole Williams admits she was “scared sh*tless.”<p>The then newly-minted college graduate was way out of her comfort zone. Coming …


5 Steps To Follow Through On Everything

How exactly do you see through everything you start? (Hint: Much of success lies in what you do before you start.)<p>It’s creeping up on February. The gym crowds have thinned–in quantity, not in body mass index. That meditation DVD you picked up is still in its shrink wrap. And, if you’re like more …


What's remarkable about these, and dozens of other product subscription services is that they've convinced people to lay down serious money--sometimes several hundred dollars a year--for goods that someone else is choosing, which runs counter to the customer-is-in-control mantra we so often hear. The thrill of discovery is part of the appeal, but there's also the thrill of not having to decide: when you're bogged down by decision fatigue, latching onto a person or brand whose choices you trust can feel like liberation. Even if you have no use for a box of candy-colored paper straws. How to win over customers: Lessons from 8 brands, including Birchbox, J.Crew, and Uber: http://f-st.co/5KCcMiG

FORBES' 30 Under 30: Stars Who Are Changing The World http://onforb.es/KRq9ya Never before has youth been such an advantage. These founders and funders, brand builders and do-gooders aren't waiting around for a proper career bump up. Their ambitions are way bigger -- and perfectly suited to the dynamic, entrepreneurial and impatient digital world they grew up in.