Yugo Kitagawa

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Big Data will open a big career with this 9-course training — for under $50

For all the intricacies and nuances of heavy data analysis, outlining what Big Data is doesn’t require much detailed explanation. If you want to be the numbers guru who knows what all the vast number sets in those giant business reports mean, then this nine-course Big Data Bundle (on sale now for …

Mark Zuckerberg-backed edutech startup is now a Harvard case study

Education technology startup Byju's, backed by the Chan Zuckerberg Initiative (CZI), is now a Harvard case study.<p>It is only the fourth Indian startup …

5 Strategies for Creating Epic Content Marketing on a Tight Budget

Even when you know what you're doing, content marketing can be a daunting task. Still, it can and does pay off.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What's the best way to promote your brand? “It’s easy,” everyone says. “Just create amazing content.”<p>But, the truth is, even if …

Marketing

7 SEO Metrics that Reflect Revenue Growth and Prove Value

Knowing what metrics matter—and how to utilize those metrics to prove marketing’s impact on overall business revenue—is crucial for modern marketers. …

AdWords

Can these ‘magic mirrors’ save retailers?

Embattled brick-and-mortar retailers are expected to unveil a secret weapon in the coming weeks to fight back against e-tailers, The Post has learned.<p>…

eCommerce

Here's the best time to post on Instagram each day

Everyone wants more likes and engagement on Instagram. But when's the best time to post to get your photos in front of the most eyeballs?<p>Research …

Trends

15 Social Media Management Tools That Can Help Your Business Thrive

In today’s world, social media is one of the best ways for your business to stand out in its field and to reach a wider audience. Having an active presence on all major social networks, from Facebook to LinkedIn and beyond, is a necessity for any brand that wants to become an industry leader while …

Marketing

Digital Marketing KPIs For Dummies

Entrepreneurs work passionately on creation, developing new ideas & designing,The post Digital Marketing KPIs For Dummies appeared first on iamwire.

Marketing

This Entrepreneur Built A $360 Million Dollar SaaS Business, And It Was Entirely Self-Funded

For most, Silicon Valley is a hotbed of technological productivity, teeming with a sea of startups, each clamoring for the attention of both consumers and venture capitalists. Yet, located some 670 miles northeast from the world’s most infamous birther of global tech behemoths and newly-minted …

Startups

How to master the ABCs of SEO

There are 3 billion searches on Google every day.<p>That’s absolutely incredible—and potentially terrifying, if you’re a marketer. With so many searches …

Here Are 7 Intriguing Digital Marketing Stats From This Week

It’s been another interesting week in interactive marketing statistics and figures. Here are the seven that particularly caught our eye.<p><b>1.</b> …

Digital Marketing

How to Make Instagram Followers Buy Your Product or Service

Last week, I was discussing Instagram strategies with a colleague. Naturally, the conversation flowed from building followers and engagement to …

Marketing

6 Digital Trends Business Owners Need To Be Paying Attention To Right Now

Digital marketing evolves every day, forcing all leaders to keep up or fall behind. Once well-known and popular brands like Sears, Sports Authority, and Blockbuster (remember them?) fizzled out because they either couldn’t or didn’t want to keep up with changes in marketing. No one expects to …

Public Relations

The 'gig economy' has broken a fundamental link in capitalism that was good for workers

LONDON — Everyone knows capitalism is based on supply and demand. If the supply of something goes down, then the price of it rises. The concept applies to labour, too. In boom times, when there is low unemployment, wages go up as employers compete for workers and the available labour pool …

Economics

Social Media Metrics: How to Choose and Track What Matters

Interested in building a dashboard to track key social media metrics? Wondering which data and metrics to include? With a little strategic planning …

Marketing

Google just launched a GIF maker to make your data look better

Google wants to help make your research look better.<p>To help journalists share their research and tell stories in a more visual and appealing way, …

Instagram Continues Its Mind-Blowing Rise

Instagram has combined Facebook's photo album of our lives with Snapchat's playfulness.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram now boasts 700 million users, and what is more impressive is that its growth rate is only speeding up. For reference, it took the platform …

Instagram

7 Ways to Turn Instagram Followers Into Customers for Life

Use these seven ways to reach out to prospects and make them want to buy from you, over and over again.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Kim Walsh Phillips’s book</i> Ultimate Guide to Instagram for Business<i>. Buy it now from</i> Amazon | Barnes & …

Marketing

Infographic: How Luxury Brands Are Finding Success With Influencer Marketing

Influencer marketing is for more than just promoting herbal teas that promise weight loss, or for the promise of spectacular Bahamian music …

Public Relations

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise.<p>This story originally appeared on Buffer<p>How do you know what’s working on social media and what’s <i>not</i> working?<p>Social networks provide us with a ton of data about our posts but …

Google Analytics

Owned, Paid, and Earned: The Social Media Trifecta [Infographic]

Owned, earned, and paid social media are all critical tactics for a social media marketer's success. But today, with earned and owned social media …

Public Relations

5 Winning Social Media Strategies From a Master Marketer

Real content from real people develops real relationships.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most people who have their businesses on social media are looking hard for answers to solutions for more traffic, engagement and conversions to build their brand. While great …

Marketing

Sequoia-Backed Makeblock Is Said To Seek $60 Million Funding

Makeblock Co., a DIY robotics maker backed by Sequoia Capital, is seeking to raise about $60 million in financing and has held early stage talks with …

Venture Capital

5 years ago, 2 roommates launched TheSkimm, a newsletter now read by 5 million people and former presidents — here's how they hustled to success

<i>TheSkimm launched five years ago, on July 21 2012. Business Insider wrote the first article on the company ever. We sat down with founders Carly Zakin and Danielle Weisberg a few months ago to catch up on their last few years. They explained (the incredibly hard) way they launched and grew the</i> …

Startups

7 Steps to Start Your First Content-Marketing Campaign

You've heard about all the amazing benefits of content marketing. You want to jump in. But . . . how? Here's how.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>By now, you've heard about all the amazing benefits of content marketing. You know that with the right strategy, you can earn …

Marketing
Marketing

Will Blue Apron Ever Turn a Profit?

So far, its first earnings report as a public company doesn't bode well for the meal kit delivery service.<p>From first to last, hero to zero. That's …

Investing