Kristy Leslie

64 Flips | 2 Magazines | 9 Likes | 7 Following | @kristyleslie | Maker of ads, lover of fun.

Sexualised ads don't work and yield no results, according to latest research

Provocative advertising campaigns have little impact on sales and can have a negative effect on a brand's image, according to new research.<p>John …

Netflix doesn’t design content specifically for mobile – yet

Netflix has hinted that it hasn’t ruled out creating ‘vertical’ content specifically designed for watching on a mobile screen, with the platform’s …

Teenagers trust algorithms to select stories nearly twice as much as they trust human editors, research finds

While teenagers are more trusting of traditional media - TV, radio and newspapers - than adults as they place mounting importance on facts in a …

Burger King’s Awesome New Ads Show Actual BKs That Caught Fire From Flame-Grilling

We’ve seen ad campaigns here and there through the years that intentionally put the client or its products in an unflattering flight—think, for …

Burger King

Chinese and American Consumers Have Different Ideas About What Makes a Product Creative

When consumers believe a product is creative, they are more likely to like, share, and buy it. And yet not everyone agrees on what “creativity” looks like.<p>Jeffrey Loewenstein and I recently published a study examining the features that indicate whether a product is creative in the world’s two …

Creativity

This Brewer Came Up With a Romantic Way to Share Your Beer This Valentine’s Day

“Nothing says ‘I love you’ like half your beer.”<p>Valentine’s Day is coming on Tuesday, which means marketers everywhere have been trying to come up …

Advertising Industry

Super Bowl Ad Tracker: All About 2017’s Commercials

Welcome sports fans and ad fans, to Adweek’s Super Bowl LI Ad Tracker. Here you’ll find details of the commercials that will broadcast during the Big …

Advertising

Snapchat rolls out a new design and starts to fight fake news

Snapchat is rolling out the new design it announced last week to all iOS and Android users today, following a brief beta test for a small group of users on Android. As promised, it brings a new search bar front and center, designed to make it easier to start chats with friends and groups from …

The tech trends from CES set to shape 2017

The first week of the new year sees the technology industry descend upon Las Vegas for the largest electronics show on earth. Amongst them at CES was …

WATCH: Help fight sex trafficking by uploading photos of your hotel room

Pictures of the Week 1.12.17

David Bowie

Why The Most Productive People Do These Six Things Every Day

The secrets behind four-minute meetings and scrapping your to-do list.<p>Of all our available resources, everyone has the same number of hours in a day. Some, however, happen to get more done. Are they faster or smarter? Do they have more help? Perhaps. But they’ve also learned tricks that can help …

Time Management

2017. The Year of the Wonder Women.

I believe in the story of Wonder Woman. I always have. Not the literal baby being made from clay story, but the metaphorical one. I believe in a …

Google and Chrysler use Android to revamp the in-car touchscreen

Google and Fiat Chrysler (FCA) have worked together to build a new infotainment system on top of Android, the companies announced ahead of the beginning of CES today. The project combines FCA’s UConnect infotainment system with Android 7.0 Nougat. It keeps the carmaker’s user interface while …

Famous Singers and Musicians Who Passed Away in 2016

It’s never an easy proposition to predict how the future generations will take the musical eras of today and the past since music is always evolving. …

Is There A Link Between Depression And Creativity?

<b>Depression and creativity are almost collocated words</b><p>Creativity has often been linked to depression or mood disorders. When I wrote a short post some …

2017 Logo Design Trends Forecast

Enjoy this forecast of the top logo design & branding trends of 2017.It’s also important to remember, that despite the fact that design trends vary …

10 Web Design Trends to Try in 2017

You're reading 10 Web Design Trends to Try in 2017, originally posted on Designmodo. If you've enjoyed this post, be sure to follow on Twitter, …

120 Minimal Typography Logos

A big bundle of 120 minimalist logos for multi purpose.This extensive bundle of 120 well designed logos will help you to create eye-catching brand …

Completely NSFW Video of a Unicorn Eliminating Clearly Illustrates Ergonomic Flaw with Western Toilets

Informative, yes. But we say again NSFW!<p>I never cared for the floor-level squat-style toilets I encountered in Italy and Japan, but those who owned …

How to talk to anyone: the experts' guide

Handle awkward date silences, end a conversation with a stranger – plus chat to your children, your parents and your boss. Our panel shares their secrets<p>Children often don’t have the words to say what they’re feeling, and they don’t always understand what we’re looking for when we ask them …

Tumors

13 biographies every entrepreneur must read in 2017

Photo credit: Tech in Asia.Top leaders are voracious readers. From Apple’s Steve Jobs to Nike founder Phil Knight, Sequoia Capital’s Michael Moritz …

A word game to communicate in any language

While working with kids who have trouble speaking, Ajit Narayanan sketched out a way to think about language in pictures, to relate words and …

APIs

More Customer Service Brands Are Getting Creative With Twitter’s New Curated Profiles

Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it …

Customer Service

The top 10 TED Talks of 2016

Researchers think they've found the key to happiness and it's not what you think (or maybe it is)

Artists and poets have long argued that the key to happiness is not money — and landmark research may prove them right.<p>A study by the London School …

U.S. author tweets that London is 'all Islamic', gets immediately shut down

LONDON — As we learned from Donald Trump's replies that time he tweeted about Brexit, British people have a limited tolerance for Americans spreading …

RPGs

This year's best Creative Works as chosen by you including Now, BrayLeino, Brave, Minima, J. Walter Thompson London and more

It’s been a bumper year for The Drum’s Creative Works across Europe with some amazing work from agencies like WCRS, Now, Brave and J. Walter Thompson …

The filter bubble: it won an election and can help you win customers

Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business.

How To Use Flipboard to Build and Engage Community

No matter where you live or how unique your passions, there’s a good chance that you have found a way to connect with like-minded people online. Those people make up your community. Not a traditional one, for sure, but a valuable one nonetheless.<p>Online communities are a great way to learn more …

Social Media