Kristian Piscitelli

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Zillow to Acquire Chief Competitor Trulia in $3.5 Billion Deal

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This morning, digital real-estate company Zillow announced that it will acquire one of its largest competitors, Trulia, for $3.5 billion in stock. (Zillow will pay 0.44 of one of its shares for every share in Trulia.)<p>Both media brands -- …

U.S. foreclosure activity hits lowest level since 2006: RealtyTrac | Reuters

WASHINGTON (Reuters) - Foreclosure activity in the United States dropped last month to the lowest level since July 2006, before the housing bubble burst, and likely will continue to drop through the first half of next year, an industry group said on Thursday.<p>A U.S. flag decorates a for-sale sign at …

5 Easy Ways to Start the Day Right | Men's Health

<b>Fuel Right</b><br>What you put into your body when it’s waking up sets the tone for the next 24 hours. Now is a great time to choose quality protein (whey protein powder, eggs, Greek yogurt), healthy fats (avocado, olive oil), and complex carbs (whole-grain waffles, oatmeal). Chow down.<p><b>Drink Up</b> <br>While you …

Twitter Basics From a Marketer With More Than 200K Followers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most people I speak with feel overwhelmed with Twitter and struggle relentlessly with how to get started on the platform. If you’re one of the many hiding from the tweeting blue bird, let me help you get started with a few tips:<p><b>1. Follow</b> …

Avoid These 3 Pitfalls When Opening a Consulting Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you’ve ever met someone who told you they were a “business consultant,” and you scratched your head wondering what in the heck does that really mean, you are not alone. The term “consultant” is so vague it often borders on euphemistic: …

Building an All-Star Virtual Team

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Employers and managers are often skeptical when it comes to hiring virtual workers.<p>To build a virtual team of employees, trust and confidence factor into the hiring process. Indeed, some employers never meet candidates in person. Yet that …

Which Marketing Channel Gives You the Most Bang for Your Click? [Infographic]

Consider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return?<p>The following …

5 Tricks Advertisers Use To Make You Buy Their Products

We're being manipulated all the time by the stuff we see on TV and in magazines, here's how the advertisers do it.

Expert Explains What Makes the Best Logos So Good

This story originally appeared on Business Insider<p>Every day consumers are confronted with countless logos, mostly unaware of how these icons are constantly transmitting a slew of messages aimed at the subconscious.<p>"A company's logo is its shorthand, a visual cue that tells a story of the brand's …

The 10 habits of highly effective ad creatives

Creativity is often caricatured as that unplanned eureka moment, but in fact a growing body of evidence suggests creativity is like any other habit: …

How Colors Impact What We Purchase [Infographic]

See what colors you should include in your marketing and products to attract the right type of customer.

Infographics

Marketing to Millennials: The consumers to change the market landscape

<i>Jamie Gailewicz oversees the Bailey Brand Consulting Client Services team, where he is involved in the ongoing management of clients, delivering sound strategies and inventive solutions.</i><p>To sell to any audience, you have to understand it. Discovering how its members think, act, and purchase is only …

5 Content Distribution Channels You Might Be Overlooking

Marketers are making significant investments in content marketing, and rightfully so. According to Rishi Dave, chief marketing officer at Dun & Bradstreet, today’s consumers are entirely self-directed in their buying journeys. Content helps empower these audiences to make educated and informed …

Use This Checklist When Changing Your Logo

You finally approved the new company logo and now you can sit back and get back to running your business. Sorry to be the bearer of bad news, but …

Email Design and Platform Trends

Emails are becoming increasingly active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent …

Agencies need to think more about their brands

<i>Robert Sanders is a new business consultant and head of the Sanders Consulting Group in Pittsburgh.</i><p>What’s old is new again. Draftfcb announced this …

Why You're Not In the Business You Think You're In | Inc.com

When I start advising a company, a few conversations into our relationship I get to work on one of my favorite exercises: I ask the management team to figure out what business it is really in.<p>Sure, every business starts up around the concept of delivering a certain product or service. That product …

Small Business

13 Good Ideas from 13 Dead Copywriters - Copyblogger

Advertising is an ancient art.<p>In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics.<p>Citizens in …

How This Photographer Made $15,000 In One Day On Instagram

Instagram is, of course, a good way for brands to connect with consumers, but there’s also an ROI for hobby photographers.<p><i>Forbes</i> has an article on Brooklyn-based photographer Daniel Arnold, who ended up making $15,000 in one day after deciding to sell his Instagram photos. When he looked at his …

Nine Easy Ideas on How to Perform Behavioral Segmentation

Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your …

Can’t Wait for Mad Men’s April 13 Return? Watch Don’s Entire Journey So Far in 2 Minutes

How many times can a two-minute recap of Don Draper's six-season-long journey on Mad Men capture the off-the-rails boozer puking into a potted plant? …

P&G launches ‘first’ interactive toothbrush

en_GB<p>article<p>P&G is launching the first interactive toothbrush and returning to brand management, two of several plans aimed at driving revenues …

Marketing

How and When to Start Marketing Your Product: Four Steps to Follow

"How and when should I start marketing?" Many companies and new entrepreneurs can easily get hung up on that question.<p>Whether it refers to …

Bot traffic is up to 61.5% of all website traffic

Last March we published a study that showed the majority of website traffic (51%) was generated by non-human entities, 60% of which were clearly …

Bots

Epsilon Partners with comScore to Offer Rich Demographic Data Assets

Press Release<p><b>Epsilon’s Data Will Provide Richer Ad Measurement Profiles</b><p><b>DALLAS, TX — February 18, 2014 —</b> Epsilon, the global leader in creating …

How Paying for Postage Made me a Better Marketer - Copyblogger

I have a confession. I’m a direct mail guy.<p>I’ve been responsible for over a billion pieces of mail. And when I say “mail,” I mean those paper things …

Marketing

The Five Data Management Practices B2B Marketers Are Overlooking

Many marketers know that good data management is critical to the success of their lead generation programs.<p>Data is at the heart of every email …

Kellogg School Of Management's 10 Best Super Bowl Ads From The Past Decade

<i>This article is by Tim Calkins and Derek Rucker, Kellogg School of Management. Calkins is clinical professor of marketing and Rucker is the Sandy & Morton Goldman professor of entrepreneurial studies in marketing.</i><p>The Super Bowl is the most expensive advertising event in the world. In 2014, …