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'Effective packaging design can make or break a start-up brand'

article<p>B&B Studio's Shaun Bowen argues that packaging design can be as crucial as advertising spend when it comes to …

10 Creative Packaging Design Trends for Inspiration

Despite the fact that customer loyalty is largely determined by the quality of a product, <b>the packaging is the first thing a potential consumer …

Graphic Design

Are brands taking packaging seriously?

The "salesman" provoking all this ambivalence is packaging, under pressure as never before to clean up its environmental act but also in the process …

Graphic Design

10 Key Reasons Why Packaging Design Is So Important - DCP

<b>From tapping into consumer subconscious to value added functionality, packaging design can be a powerful marketing tool.</b><p>You may not realise but we as …

4 Reasons Why Product Packaging Is Important

Packaging is just packaging, right? After all, it’s the product that really matters.If you’re thinking this way as a business owner, you might be …

Graphic Design

Importance of a Good Packaging Design

<b>Every kind of design has improved through the century and now more than ever, good packaging design is a big part of successfully selling a product.</b> …

Importance of Product Packaging in Marketing

Whether you’re getting ready to create packaging for a product you’re selling or you’re considering changing the packaging of an existing product, …

How does packaging design influence brand communication? - Nick Chubb | Industrial Designer

‘Cleaning Up Cleaning Products’<p>Late last year I was invited to an Industry Preview Evening at Brunel University, meeting with Masters students on the …

Brewdog launches beer designed to "remind leaders to prioritise climate-change issues"

Beer brand Brewdog has released a new drink, featuring both a recipe and packaging designed to raise awareness about the impact of climate change.<p>The …

Beer

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Packaging, disrupted

“You’re not just designing for the side of the box. Your assets have to work hard in other areas. People have to think differently about the assets …

Design in 2017 – what will packaging look like?

What do you think 2017 will hold for packaging design?I hope that we will see the pack design brief banned, to be replaced with a brand world brief. …

Packaging Design

Digital Meets Package Design: How Technology Is Creating a Competitive Edge at Shelf

Package design is one of the most important parts of the marketing mix. It drives trial. It drives repeat. It helps elevate brand perceptions. But it …

The challenges of digital FMCG design: Future proofing your brand online

en_GB<p>article<p>Grocery shopping is the fastest-growing channel online and that means entrenched packaging rules could go out the window. Kahlia Pyle at …

What to consider when deciding how to package your product for retail success

Choosing the right packaging can be crucial to getting products safely onto shop shelves and into customers' shopping bags<p>It's a mistake that many startups make – focusing so closely on the product that they overlook the packaging. However, as many small firms have discovered, the right packaging …

We need to do much more to support food challenger brands

Food startups need much better support in core business skills, says Bread & Jam festival founder Jason Gibb<p>There’s never been a better time to start …

Startups

3 sizzling design trends in food and beverage packaging

Trends

Father quits his city job to make a healthy alternative to Nutella after discovering one jar contains FIFTY SEVEN cubes of sugar

• <b>Kevin Bath and wife Kellie created the food company Jim Jams</b>• <b><br>Their hazelnut spread contains 83 per cent less sugar than other brands</b>• <b><br>He also produces</b> …

Serena Williams

Branding 101: 5 Essentials for Building a Strong Brand

Shares 35<p>You had a great idea, so you turned it into an even better, unique product. You thought of a clever name, put the product in a sharp-looking …

Marketing

Social is the go-to channel for product launches

en_GB<p>article<p>Social media is overtaking television, promotions and email campaigns as the medium of choice for product launch …

Episode 32 – The Creator’s Code with Amy Wilkinson

Amy Wilkinson pulls off an extraordinary feat with <i>The Creator’s Code</i>: she interviewed 200 top entrepreneurs to discover what had made them …

Learning

7 Key Packaging Tips for New Business Startups

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major …

Small Business

Have your brand and packaging tell the right story

Humans have been telling stories for thousands of years and brands have as well, if not for nearly as long. In fact, every brand tells a story …

Packaging Design

6 skills that all extraordinary entrepreneurs have

Some of these creators have started businesses that generate more than $1 billion in revenue every year.<p>Crisscrossing the country, I spent hours interviewing creators in technology, retail, energy, health care, media, mobile applications, biotechnology, real estate, travel, and hospitality, working …

Entrepreneurship

New survey reveals “simplest” brands - Slice Design | Branding and Packaging Design Agency

Share this:<p>Simplicity is key; especially when it comes to brands and consumer engagement.<p>In a recent survey conducted by Siegel+Gale, 14,000 …

Packaging Design

The five things you must prepare before pitching to a retail buyer

Enterprise Nation<p>The Small Business Sessions podcast (series two, episode nine): 'We want to build the biggest brand in the world'<p>Your online …

Small Business

Meet the three lucky businesses pitching to Selfridges at the Food Exchange

Enterprise Nation<p>Claire Dinan, Nutty Cacao<p>Rose Yombo-Djema, Neema Food<p>Joe Devereux - Kelly, Cool Cold Brew<p>The Small Business Sessions podcast (series …

Small Business