Chris Ericson

196 Flips | 10 Magazines | 1 Like | 6 Following | @krickans | Keep up with Chris Ericson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Chris Ericson”

The 5 Important Metrics of Facebook Ad Campaigns

Without a doubt, Facebook is THE PLACE for most businesses to build audiences and generate revenue.But, as I’ve covered before, organic reach on the …

The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins

We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work …

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users, Google AdWords and Facebook …

Stop what you’re doing and buy these $38 headphones

The Carbo Tenore could cost ten times as much and they’d still be a steal<p>Words fail me. I’ve seen — or, more accurately put, <i>heard</i> — the audio price-performance curve shattered into tiny little pieces and I’m still reeling from it. The Carbo Tenore ZH-DX200-CT earphones from Japan’s Zero Audio are …

7 Ways Facebook's Big Algorithm Change Will Affect Marketers and Publishers

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers<p>The day many marketers and publishers have dreaded has arrived: Facebook …

5 Stogies for the Backyard BBQ

After another interminably long, cold and snowy winter, we’re ready to break out the shorts, t-shirts, cold brews and great cigars to celebrate the …

Cigars

Brand queries: the AdWords performance illusion

Experienced marketers know that where high-consideration purchases are concerned, it’s normal for customer journeys and purchase cycles to take …

Top 10 PS4 Exclusives You Should Play Right Now

Sometimes you just want to blow the living hell out of everything. DOOM more than realised this, and on the 2D plane, Broforce does to.<p>Playing as …

Top 10

Infographic: Here’s How Gen Z Girls Prefer to Shop and Socialize Online

Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle …

It’s Time for Marketers to Embrace the ‘Show, Don’t Tell’ Media Economy

If you asked me to tell you what I think the future of media and advertising will look like, I actually wouldn't tell you anything. I would, however, …

Shut Up & Take My Money - Gadgets Issue #77

Some say gadgets are a distraction from the real world. We say you need new friends. This week we’re bringing some of the coolest gadgets, toys and …

Military-Inspired Bags, Built to Last

Johnny Diamandis has always had an obsession with bags. He collected old military bags and coveted the messenger bags used by bicycle couriers in …

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend jumped 50% year-over-year in the last quarter of 2015. Social …

What Alpha Wolves are REALLY Like | The Art of Manliness

Scroll through some young guy’s Tumblr or Instagram feed and you’re bound to find a picture of a menacing-looking wolf with blood around its chops or …

3 Exponentially Better Alternatives to Banner Advertising

With the average click through rate at a historic low of 0.06%, banner ads are failing to deliver results 99.94% of the time. Here are 3 viable alternatives with proven results.<p>Having started my career in 1994 building some of the very first commercial websites, I have more than 22 years of digital …

Are You Making These 8 AdWords E-Commerce Mistakes?

AdWords is one of the most effective methods of driving traffic to your e-commerce website. However, if poorly managed, it can result in a huge waste …

How Aubrey Marcus Built Onnit Into A $28 Million Company In 5 Years

In my last job at Google I partnered with dozens of sports nutrition companies to help them craft their online marketing strategy. Besides the eccentric product names and shiny labels I could rarely tell the difference between two protein powders. What’s most concrete is that Aubrey Marcus has …

Online Life

2 Startups Claim to Fix Retailers’ Online Shopping Cart Woes

With more traffic moving to retailers' mobile sites, marketers are finding new ways to incentivize people to actually checkout online.<p>Today Gatsby, a …

Feb 2016 Finds On Amazon Part 2

Amazon does indeed have all sorts of nice stuff, once again we are here to help you find it. This week we have found some more cool, beautiful and …

Shopping

Appetizer Wine Board

The appetizer wine board is perfect for holding your snacks and wine glass simultaneously!<p>Bring a set to the next lawn concert, backyard barbecue, or …

Wooden Coat Rack

5 Handsome Coffee Mugs for the Home or Office

Variables abound when it comes to the perfect cup of morning joe: the beans, the water, one’s preferred method of brewing — French press, drip, or …

Native Union Minimal Charging Docks

Posted in Portable and Tech<p>The tidy, minimalist designs of Native Union’s Dock for Apple Watch, Micro-USB & Lightning port devices have won awards. …

Blue & Brown Braided Leather Belt

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Nike Just Released the Flyknit Chukka Golf Shoe

At the beginning of the year, we previewed a golf shoe makeover of the Nike Flyknit Chukka, and this latest Flyknit incarnation just dropped with …

7 Ways You Can Make More Money With Google AdWords

AdWords, Google's advertising system, requires time and money--but thousands of companies have discovered it to be time and money well spent. Here's why.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making</i> …

Aer Gym Duffel

Aer, the San Francisco sportswear brand, creators of the popular Duffel Pack, have introduced a new good looking bag, the Aer Gym Duffel, a spacious, …

Masculine Pendant Lights Perfect For Any Man Cave

Masculine pendant lights that are so damn sensational that even the sanest of men would sell their souls for them.

5 Signs It's Time To Find A New SEO Agency

SEO offers a bit of a conundrum to the average business owner. Agencies exist as resources to optimize a site effectively, but with so many variables in so many facets of a traditional “SEO campaign,” it’s hard to tell the difference between a good agency and a mediocre one. If you don’t know …

100+ Essential Books Every Man Should Read

Amazon is offering $5 off on print book purchases of $15 or more until 11:59 pm December 14, 2017. Use the promo code <b>BOOKGIFT17</b> at checkout to …