Kris Matheson

466 Flips | 1 Magazine | 1 Like | 190 Followers | @kpmatheson | Managing Director / Partner at Tandem. Dad. Food Zealot. Postulant Chef. Travelling Soul. Swiss Born. Canadian Raised.

Retail Marketing: New Global Study Shows Shoppers Are Bringing Online Competition Inside Brick-and-Mortar Stores

Online shoppers famously have instant access to price comparisons at the very moment of making a purchase—but now brick-and-mortar shoppers are …

eCommerce

How to build a more personal shopping experience for customers

Personally curated shopping experiences are helping unlock the power of mobile commerce<p>Whether you love it or hate it, shopping is a commitment. Even …

eCommerce

Investigates the association between in-store mobile technology use and consumer purchase behaviors; based on two field studies conducted in grocery stores and mass merchandiser and an online experiment.

Mobile technologies have been praised for helping consumers make quicker and better decisions, and the prevalence of shopping apps and decision aids …

Busting mobile-shopping myths

What do mobile shoppers really want? Less than many retailers think.<p><b>Understanding what matters</b> in mobile is increasingly critical as people become …

These scents will make you spend more

A whoosh of warm air, a soft carpet, perfumed air and pleasant music make many shoppers feel at home, but new research has a theory why certain …

Infographic: How Location-Based Marketing Delivers Ads To In-Store Shoppers

Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not …

Marketing

How to use social media to prevent a break-up with your customers

Most relationships fail because of not “being there” when it matters. The recent viral post about the travails that an Air France passenger had to …

The Internet of Soda: Why Coca-Cola Has Stockpiled 16 Million Network IDs

Ever used one of those Burger King soda fountains that lets you create your own drink? It's actually the brainchild of the Coca-Cola company, and …

Retailers Be Aware: “Über-Digital” Shoppers On The Rise

By Anna Rose Welch, Editor, Biosimilar Development<br>Follow Me On Twitter @AnnaRoseWelch<p><b>Study shows retailers should be looking for ways to engage via</b> …

The Future of Retail: Death Of A Salesman

By Doug Stephens<p>Like most people, at least a half-dozen times a day I consult Google for answers. Some of what I search for is trivial, …

5 omni-channel retail examples

Thanks to Katie Traynier of RedEye for this post. With a BA (Hons) in Media Writing, Katie began her career in PR working on campaigns for clients …

The Creepiest Ways Retailers Stalk You While You Shop

By Emma Thomasson, European Retail Correspondent<p>BERLIN (Reuters) - The next time you walk into a shop, consider this:<p>You may not be using your phone, but it is giving out a unique signal that the retailer may be monitoring. A face scanner may check your age and gender while sensors pick up your …

How to Use the Persuasive Power of Mini-Stories in Your Sales Copy

Have you ever been so engrossed in a book that you couldn’t put it down?You didn’t notice what was happening around you. You didn’t hear your phone …

Writing

The Future Shopper Is Already Here, Is Your Loyalty Program Ready?

One of the most compelling presentations at last month’s 2013 Customer Relationship Management Conference was that of J. Walker Smith from consulting …

Introducing RACE: a practical framework to improve your digital marketing

The RACE Digital Marketing Planning FrameworkWe created RACE to help digital marketers plan and manage their activities in a more structured way …

Marketing

Big Retailer is watching you: stores seek to match online savvy | Reuters

* Face scans, heat sensors, phone signals used to track shopper<p>* Smart data allows stores to copy e-commerce personalisation<p>* Store wi-fi can track shopper within three metres<p>* U.S. data firms agree privacy code of conduct<p>* Mobile ad spending seen tripling to $39 bln in 2018<p>By Emma Thomasson, …

How Technology Is Changing Customer Loyalty Programs

Retailers are building online communities of like-minded people with new and emerging online services.<p>In 2013, retailers began to experiment with …

Are stores out of fashion?

The digital tide is hitting all of us, profoundly transforming our<p>everyday lives, and dramatically transforming the way<p>consumers behave and think about brands. Far from being the harbinger of the end of retail, digital is a big competitive advantage for stores that know how to use it. This …

Marketing

In-store innovations at John Lewis

Written by Scott Thompson<p>16/12/2013<p>John Lewis is trialling three new technological developments in its department stores over the festive period.<p>John …

Square Partners With Griffin on First iPhone Case Designed for Merchants

Square just made it a little easier for merchants to use its card reader on the go.<p>The mobile payments startup partnered with Griffin to develop the …

Features

Wake-Up Call for Retailers to Get Stores Connected, with 1 in 5 Shoppers Connected In-Store | The Network | The Network

<b>National Retail Federation (NRF) 103rd Convention & Expo, Booth 1954</b><p><b>NEW YORK</b>– <b>Jan. 13, 2014</b> – The fourth-annual research study of shopper behavior by Cisco Consulting Services revealed a doubling of consumers that are connected to the Internet when they shop in brick-and-mortar stores. This change …

eCommerce

CP's Virtual Reality, changing the game at retail - IBM Consumer Products Industry Blog

Wonder-ing out of the uncanny valley The “uncanny valley” is a phrase used to describe machines or systems that at the same time appear close to …

Virtual Reality