Korko Camacho

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5 Marketing Success Metrics You Probably Aren't Measuring | Inc.com

Today's marketing landscape is more complicated and multifaceted than ever before: Marketers at multinational corporations and solopreneurs alike are left to balance the demands and differing metrics of web traffic, search, digital banner ads, email marketing, content, and every social media …

Marketing

In Just 7 Seconds, You Can Sell Your Product, Your Company, Your Cause--or Yourself | Inc.com

Let's pretend, for a moment, that this whole Twitter thing never happened. And while I'm at it, I'm going to vaporize Facebook posts, Instagram, and even Snapchat.<p>My reason for annihilating social media is not that I think it's inherently flawed. It's just that the instant convenience of these …

11 Visual Storytelling Tools and How They’ll Help Your Content Marketing

Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more …

The Free Social Media Tools You Should Already Be Using

If you want to learn more about a situation or get to the bottom of something important, you’ve probably been told to “follow the money.” You can apply this advice to business and leadership, too.<p>If you want to keep a pulse on industry trends and stay ahead of the curve, one of the first things you …

Social Media

What 60 Straight Months of Selling on LinkedIn Taught Me | Inc.com

Having spent the past 60 months testing, tweaking and refining various approaches on how to sell B2B products and services over on LinkedIn, I've found that the world's largest social network for professionals is indeed a fertile ground for sales and marketing - <i>if</i> you use the right approach.<p>Some …

Selling

Así será la vida después del TLCAN para México

Antes, Pemex vendía petróleo y compraba derivados a través de oficinas de representación en países de Europa y ciudades de Estados Unidos que, a la …

9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram

With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media.<p>600 …

How to Build Your Marketing Dream Team

The role of 'the marketer' is rapidly evolving. So, how does this modern marketing team differ from the traditional one?<p>This story originally appeared on Bizness Apps<p>According to Paul Roetzer, founder and CEO of PR 20/20, “the marketing industry is advancing at an unprecedented rate, creating …

Here’s Why You Shouldn’t Multitask, According to an MIT Neuroscientist

<i>This article is part of</i> Tools of the Trade<i>, a weekly series in which a variety of experts share actionable tips for achieving fast and effective</i> …

3 Ways I've Reduced My Daily Freelance Writing Time From 10+ Hours to 6 or Less

In 2014, I quit my job.<p>I quit because I was tired of office politics, tired of not being able to implement my best ideas, and tired of the low pay. …

4 Reasons LinkedIn Premium Is Good for Marketers

Do you use LinkedIn? Have you considered a LinkedIn Premium account? While most people start with the free version of LinkedIn, there are a number of …

The Entrepreneurs' Marketing Tool bundle helps you avoid the pitfalls of the unprepared

Your entrepreneurial drive and commitment will take you to great heights, with the right training on high-level tactics and methods to ensure that you avoid the pitfalls of the unprepared.<p>The road to success is littered with the failures of those who relied solely on intuition and “going with your …

El arte de emprender ‘sin ladrillos’ • Forbes México

<b>Por Ricardo García F.</b><p>“Si te brillan los ojos cuando piensas en un proyecto, ése es<br>el momento adecuado para comenzar a emprender (…) Yo<br>siempre …

5 datos sobre cómo usamos internet los mexicanos

Para buscar información, entretenernos, desde nuestros hogares y más de una vez a la semana, estos son algunos de los hábitos de consumo de lo …

Estas son las 50 marcas más valiosas de México, según Brand Finance

Telcel, Cemex y Bimbo encabezan el ranking de la valuadora.<p>Las internacionales Telcel, Cemex y Bimbo son las tres marcas más valiosas de México, …

Why Your Brand Doesn’t Need Anyone To #Participate In Anything

Stop trying to be friends with consumers and do something worthy of their attention, says Firstborn’s associate director of strategy.<p>Over the past few years, a disturbing new trend has emerged in the digital creative world–brands trying to get into “relationships” with their consumers.<p>It seems …

40 Herramientas Online vitales en Marketing y Social Media

¿Cuántas veces has intentado hacer una tarea de tu trabajo y has perdido tiempo buscando una herramienta ideal para ello? ¿Te molaría tener en uno …

65 Mejores herramientas SEO gratis en 2018 + 10 Factores SEO más importantes en 2018

65 Mejores herramientas SEO gratis en 2018 + 10 Factores SEO más importantes en 2018Es uno de los artículos que más me gusta actualizar cada año, así …

¿A punto de tirarle un zapato a la cabeza a su cliente? No lo haga, mejor siga estos 4 pasos

Todo aquel que haya trabajado en el mundo de la <b>publicidad</b> o que haya tenido algún tipo de contacto sabe que consiste, básicamente, en la lucha …

Pymes ignoran estrés y fatiga en empleados

<i>A pesar del impacto en la productividad de los colaboradores, los trastornos psicosociales no están considerados en la tabla de 161 enfermedades que</i> …

9 lecciones de negocios para cerveceros artesanales

La pasión por tu empresa no te llevará muy lejos si no tienes organización financiera y estrategias de marketing.<p>La combinación entre maltas, lúpulo, …

7 Ways to Keep Your Website or Blog Content Fresh

No matter how flashy your website or blog looks, at the end of the day it’s only as good as its content.<p>One of the biggest challenges of running a …

¿Cuáles ventajas tiene el e-commerce frente al comercio en punto de venta físico?

Se espera que para el año 2018 el comercio electrónico alcance ingresos por 491.5 mil millones de dólares a nivel mundial, de acuerdo con información …

14 Instagram Tools for Marketers

Are you a busy marketer? Wondering which tools and apps will help you stand out on Instagram? Using the right Instagram tools can improve your …

A Content Marketing Checklist to Get Results

Content is king. You’ve heard it again and again.<p>Content is king. Content is king. Content is king.<p>But how — <i>how</i> — exactly do you make good content? …

7 aspectos para construir tu relevancia digital desde cero

Cada vez es más difícil encontrar una compañía que considere que “cualquiera” puede y debe ser su cliente potencial. En el ámbito digital es lo …

6 formas de notar que existe compromiso del empleado con la empresa

Estamos viviendo una época donde desafortunadamente existe menor compromiso dentro de las organizaciones por parte de los empleados, pues ya no …

Los 4 errores más comunes en el marketing de contenido y cómo resolverlos

Los profesionales que nos dedicamos al Marketing Digital vemos cómo las marcas solicitan cada vez más el servicio de capacitación y <i>coaching</i> queriendo …

CHECKLIST: 7 Tips for Posting on Social Media

Consistently cultivating engagement on social media is no easy task—but when done right it can drive a significant amount of traffic to your website …

Create an Effective Social Media Strategy in 6 Simple Steps

The best social media strategy is the perfect marriage of content, business goals, and audience. It’s easy to be intimidated by the vast number of …

Marketing